LabelCaseStudy_299x192
THE OPPORTUNITY A well-known retailer of durable labels for families, and a growing line of products featuring baby labels, child safety products, sports labels, household organizational labels and seasonal items turned to Acceleration Partners to expand its back-to-school sales beyond email and organic traffic with paid search, display advertising and remarketing. STRATEGY & APPROACH Acceleration Partners made this program successful by focusing on driving traffic and transactions. We...
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AdvertisingFraud_000050225178_299x192
Display advertising has long been a staple of digital marketing. It’s visual and compelling, it presents a clear call to action, and it can help create recall and brand awareness. But does it really? What if a majority of those metrics — impressions, clicks, and conversions — were actually a sham? Unfortunately, as companies demand more transparency from their advertising partners, it’s becoming clear that at least half of the paid online display advertising that ad...
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