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The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them or they are tricked into clicking them on their small mobile screens. Successful brand marketing depends on building relationships with consumers, and as customers demand more control over the types of ads they see, affiliate marketing has proven to be an effective way to establish,...
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Let the Q4 fun begin! To get your holiday marketing season off to a merry and bright start, we’ve put together a fun and festive holiday infographic full of shopping and spending stats. We hope you find it as interesting as a pumpkin spice pudding and candy cane frappuccinos.
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Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing.  Empowering people everywhere to unlock their full potential, CreativeLive is forging a new path in online education. With free, live, immersive workshops in photography, video, design, business, audio, music, crafting, and software plus direct access to expert instructors, CreativeLive is a valued resource for millions of online students. What’s it like to work for a...
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What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist and refers to the product ads themselves, Google Shopping is a dedicated shopping search engine from Google (www.Google.com/shopping). Google Shopping helps retailers connect their content and products with consumers – no matter where or when they are shopping. While anyone can search for a product on Google.com, only those...
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It may feel like summer just started, but across the country, school is back in session starting in August. Back-to-school is one of the largest retail season of the year – second only to the shopping frenzy over the holidays. About 54 percent of respondents from Deloitte’s 2015 Back-to-School Survey said that they plan to complete their back-to-school shopping a month before the school year starts. That means, now. So what can you do to make sure you’re prepared? Follow...
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This article was originally published on SteamFeed.  As Warren Buffet said, “What the wise do in the beginning, fools do in the end.” Just like banner ads became display ads, the concept of influencer marketing isn’t new. While new platforms like Instagram and Snapchat increase the base of potential niche influencers, companies have used influencer marketing for years — through infomercials or by getting celebrities to wear their brands’ clothing or use its products — as...
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Let me start by saying that I don’t play games on my phone, nor do I play video games. So my downloading the Pokémon Go app was pretty uncharacteristic, to say the least. My reasoning for doing so was twofold: I was curious. I needed to write this post and have some idea of what I’m talking about. The first thing I had to do was enter my date of birth, which tells me that there’s some kind of demographic tracking going on. I then had to turn on my phone’s GPS and...
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This article was originally posted on Entrepreneur.com.  If you’ve seen even one episode of Shark Tank, you’ve probably experienced empathetic sweaty palms and baited breath. Just as the weekly ABC show illustrates, having a panel of hard-hitting, self-made billionaires judging which fledgling startups deserve their investment means no one’s feelings are spared. But consider: If your skin is thick enough, an appearance on Shark Tank can be a game changer for your startup --...
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Attribution. A word that that many equate with another noun: confusion. The growing bewilderment around attribution is due, in large part, to the increasingly complex and overgrown marketing landscape. To help bring some clarity and consistency to the topic, we’ve written a new e-book titled, Marketing Attribution in a Multi-Touch World. This extensive, in-depth e-book covers: The areas within your organization that are affected by attribution Why attribution is vital to the...
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Tuesday night, March 22nd, Acceleration Partners hosted, “AP Experts in Digital Media Dinner” at Post 390 restaurant in Boston’s Back Bay. This expert dinner series gathers the best minds in digital marketing to discuss some of the industry’s latest trends and strategies. Some of the guests included VP of eCommerce at Reebok, Senior Digital Marketing Manager at Moo, VP of Marketing at Talbots, CEO of Lovepop, VP of Acquisition at Constant Contact, Head of Marketing at Life is Good,...
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Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing.  Reebok is a global brand with roots in personal fitness. The company creates and markets sports and lifestyle products that reflect creativity and challenging the status quo.  Reebok is on a mission to change how people perceive and experience physical activity, encouraging them to live up to their full potential. What’s it like to work at a brand that helps people...
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This article was originally published on Smart Insights. Use these highly actionable tips to give your customer acquisition a huge boost this year Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, whether through personalization or engaging with them in real time at the right moment across channels. The desire for authentic, personal brand interaction isn’t going...
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