42301158_illustration_299x192
For most of 2015, we’ve been writing about consumers’ shifting shopping behavior from offline to online. Never has this trend been more telling than with the recent Thanksgiving / Black Friday / Cyber Monday shopping extravaganza. Black Friday According to the National Retail Federations’ Thanksgiving Weekend Survey conducted by Prosper Insights & Analytics. More than 103 million Americans shopped online over the Thanksgiving-Black Friday weekend, compared to the nearly 102...
Read More >>
APInfographic_Holiday_Final_299x192
Propelled by holiday sales, Q4 is e-commerce's time to shine. To help you glean a fuller understanding of customers' holiday shopping preferences, we've put together a "10 Surprising Holiday Shopping Stats for Digital Marketers" infographic. It provides a snapshot of holiday shopping trends that we think just might add a little magic to your holiday digital marketing season.   To learn more about effective strategies that can help you to ensure successful digital marketing all...
Read More >>
iStock_000029776792_299x192
This article was originally published at mytotalretail.com For the vast majority of retailers, the holiday season is the most important time of year. Sales during the holidays account for almost 20 percent of annual totals and often a majority of the profit. Some online retailers even make 10 percent of their yearly revenue during two days — Black Friday and Cyber Monday. This is the time when every marketing channel goes into overdrive, including your affiliate program. It’s a...
Read More >>
CyberMonday_299x192
  Wondering what else you can do to prepare your affiliate program for Black Friday and Cyber Monday? Or are you perhaps a teensy bit guilty of last-minute holiday affiliate marketing planning? (Don’t worry, your secret is safe with us.) No matter how extensive your holiday affiliate planning is to-date, a thorough checklist can offer peace of mind during a busy time in online retail. And we mean busy - Adobe predicts that Cyber Monday alone will generate a record $3B in...
Read More >>
CM_SALES_FINAL_FINAL
Online shopping on Cyber Monday was the biggest online shopping day in history with an 8.5 percent increase in online sales.  Thanksgiving through Cyber Monday was popular too with overall online sales up 12.6 percent. Acceleration Partners' data mirrors these trends with the Thanksgiving through Cyber Monday weekend persisting as the busiest shopping days of the year to date for e-commerce companies. For the full holiday weekend, Thanksgiving through Cyber Monday, affiliates reported...
Read More >>