LightbulbIdeaStockCrop
This article was originally published on Convince & Convert. Is big data the reason that runs per game are at decades-long lows in baseball? And why your marketing strategy is failing? Like Brad Pitt’s character in Moneyball, programmatic media professionals create rich data sets to drive decision-making. Marketers use these data sets to ensure they reach the right people at the right time and the right price. Sounds like marketing nirvana, right? However, this laser focus on...
Read More >>