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At the end of our recent webinar on second-generation affiliate programs and the future of performance marketing, AP founder and managing director Robert Glazer fielded some very thought-provoking questions from our audience. In case you missed the opportunity to attend the webinar and have these topics on your mind, we thought we’d include them for you along with the answers Bob provided: What should come first: service or technology? It depends. In some cases, people come to us...
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This post was originally published at Kissmetrics If the term “couponing” conjures images of your grandma clipping tiny newspaper squares or “extreme couponers” toeing the hoarder line, then you have a pretty antiquated take on it —chances are your business does, too. When it comes to digital couponing strategies, many companies are stuck in the Dark Ages, basing digital tactics on old-fashioned practices. But couponing is actually a relevant marketing strategy that can add...
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