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At the end of our recent webinar on second-generation affiliate programs and the future of performance marketing, AP founder and managing director Robert Glazer fielded some very thought-provoking questions from our audience. In case you missed the opportunity to attend the webinar and have these topics on your mind, we thought we’d include them for you along with the answers Bob provided: What should come first: service or technology? It depends. In some cases, people come to us...
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Coupon sites have been a hot topic in affiliate marketing over the last few years. As recently as two or three years ago, they dominated most affiliate programs. When engaged program managers dug into attribution, however, they found that much of the revenue these sites were driving wasn’t incremental. Though many merchants have shifted focus to content bloggers, coupon sites can still be an important piece of an affiliate program. For certain kinds of retailers they’re absolutely...
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