TopConversionPaths_299x192
In today’s multi-touch marketing world, consumers use many different channels and devices to reach your website and make a purchase. In order to properly attribute credit and revenue generation to your different marketing channels, it’s helpful to know which channels in the mix came first, second, third, fourth, etc. and, of course, last. This is where Google Analytics’ Top Conversion Paths report can come in handy. With this tool, you’re able to see: Which path a user took...
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