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THE OPPORTUNITY A specialty women's clothing brand had been focusing their paid marketing initiatives on costume-based promotions for holidays such as Halloween and Valentine’s Day. However, their approach had proven that keywords relating to these holidays were highly competitive and costly. Looking to shift to a more evergreen, cost-effective strategy, they turned to Acceleration Partners to help produce year round results, while decreasing cost. THE STRATEGY Acceleration Partners...
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Background To grow their consumer base while also minimizing cost per acquisition, a leading children’s specialty retailer worked closely with Acceleration Partners to develop and launch a new affiliate program. Strategy & Approach With the affiliate channel now at the forefront of this retailer’s online customer acquisition strategy, Acceleration Partners worked closely with this partner to devise an approach centered on brand awareness. In order to drive awareness and...
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BACKGROUND As businesses evaluate paid advertising strategies for email acquisition, they often face the challenge of maintaining a reasonable cost per acquisition without jettisoning standards of quality. To inform readers of new releases and to drive book sales, a leading book publisher was seeking high-quality subscribers for a best-selling author’s email database. The company wished to implement an omni-channel approach to drive email acquisition. The challenge for...
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Background: As businesses discover the power of Facebook advertising, many are looking for ways to leverage it for specific promotions. A leading home decor retailer was running a one-day flash sale and wanted to use Facebook ads to maximize awareness and sales. The challenge for Acceleration Partners was to reach a relevant audience in  a short period of time. Strategy and Approach: In order to maximize reach and ROI in such a short period of time, the Acceleration Partners team decided to...
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