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Back-to-school is an exciting time of year for not just students and parents, but for retailers as well. In fact, it is one of the largest retail season of the year – second to holiday shopping. With back-to-school right around the corner, we put together some important stats to prove just how big this shopping season really is.
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It may feel like summer just started, but across the country, school is back in session starting in August. Back-to-school is one of the largest retail season of the year – second only to the shopping frenzy over the holidays. About 54 percent of respondents from Deloitte’s 2015 Back-to-School Survey said that they plan to complete their back-to-school shopping a month before the school year starts. That means, now. So what can you do to make sure you’re prepared? Follow...
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This article was originally published on the Marketing Scope. Parents and students begin thinking about back-to-school shopping well before summer starts to bring the heat. In fact, a recent study of shopping trends across Google and YouTube found that people start to search for the term “back to school” in May. To keep up, you’d better craft your affiliate marketing plan now. In 2014, back-to-school shopping grew 5 percent for a grand total of $74.9 billion. The season’s...
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The back-to-school time of year will soon be upon us. Every July and August millions of parents and students take to the stores, and the internet, searching for all the new supplies they need for the coming school year. This national shopping spree includes everything from the parents of kindergarteners buying crayons and gluesticks to college students buying laptops and the latest fashions. Last year Americans spent just under $75 billion, which makes back to school the second biggest...
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