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We live in the era of e-commerce, with B2C e-commerce sales on pace to reach $1.7 trillion in 2015. It’s never been easier for businesses to reach consumers and many consumers now demand an online shopping experience. As a result, the traditional organization of many industries is changing. Businesses that once operated purely on a B2B or catalogue basis are now trying their hand at selling directly to consumers. Many have found success with this strategy, increasing their margins and...
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