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Performance marketing is a completely different breed of advertising and cannot be managed in the same way as traditional advertising. In addition to using multiple strategies, tactics and channels to drive the best results for their clients, performance marketing agencies must also come full circle in how they manage their clients’ programs. To help illustrate this point, we’ve created the 360° Performance Marketing infographic below showing how this approach can make the difference...
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Plenty of businesses have found success through Facebook since the social media giant launched over a decade ago. In the past few years they’ve expanded their advertising offerings to include some of the most advanced and unique targeting available in all of digital marketing. Without a huge budget, though, many retailers struggle to find success with Facebook ads, especially when they face the tough decision to keep management of their campaigns in-house or to work with an agency - many...
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Merchants contract with outsourced program management (OPM) companies to help them start, run, and improve their affiliate program. Essentially, OMPs oversee the day-to-day operations of a program and manage the relationships with networks and affiliates. Hiring an OPM to manage your affiliate program is an alternative to managing it in-house or turning over management to your affiliate network. What an OPM Does Many different factors go into managing an affiliate program including...
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This article was originally published on PerformanceIN. Recently, we talked to a company that was unhappy with its affiliate program. We weren’t familiar with the digital marketing agency that was managing the program, so we decided to look it up. We discovered that a single junior manager with no prior affiliate management experience was overseeing six programs. Personally, I think this arrangement borders on malpractice, and I can’t imagine the agency’s clients get the...
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Working with an affiliate marketing agency can definitely be a scalable and profitable approach for companies. But that doesn’t mean that every e-commerce company should work with an agency. Before we delve into what to look for in an agency, let’s first discuss who doesn’t need an affiliate agency? Companies with annual online sales of less than $1 million.* It can be difficult for companies with less than $1 million in online sales to break even on affiliate management fees,...
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