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Last Tuesday it was announced that ShareASale was acquired by Axel Springer, parent company of both Zanox and Affiliate Window, two organizations that are also in the process of merging their operations and brand. While announcement of the acquisition seemed to take many by surprise, those who have been paying close attention to the changes in the industry see this union as highly strategic and quite timely. Both companies share similar values and culture, have a client-centric focus,...
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Affiliate Transparency
Welcome to the first installment of our partner spotlight series. In this post, we highlight how Affiliate Window is bolstering relationships among advertisers, publishers and networks by providing full visibility into the consumer path to purchase. In the early days, affiliate marketing was an effective channel for monetizing websites, but as new digital channels emerged and big name retailers entered the e-commerce space, marketers demanded more transparency from their partners. What’s...
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