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Three main themes emerged this past week at Affiliate Summit West 2016, which we’ll refer to as MAG: Mobile, Attribution and Global. From speaker presentations and breakfast meetings to casual hallway chats and after-party conversations, these MAG topics were woven throughout the show, reflecting their status as game-changers and growth areas for the industry. With MAG in mind, here are some insights we took away from ASW 2016: Mobile Most merchants are still not tracking mobile...
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Affiliate Summit West has come and gone, but it left a lasting impression on affiliate marketers, agencies, publishers, and the media as to the future and focus of the industry. Affiliate marketing has evolved by leaps and bounds since the late '90s when brands first started paying websites commissions for driving new customers. With the explosion in the number of merchants and affiliates, the proliferation of digital marketing channels (search, social, mobile, display, email), and the...
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