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Welcome back to the third and final installment of our three-part series where we focus on three myths commonly associated with affiliate marketing (and do our best to bust them for you). This post will address myth #3: Sales won’t be incremental with affiliate marketing. Look, we get it. As an advertiser, you need to know which marketing channels are driving incremental sales. That’s how you optimize your spend, your partnerships and your entire marketing plan. But, in order to...
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This article was originally published on InternetRetailer.com. It’s not just coupon sites, and there are ways to control your brand and gain incremental sales when working with affiliates. Many retailers with business models that would fit perfectly with affiliate marketing do not have programs. But why do so many often express disinterest in establishing one? Unfortunately, such negative sentiments often result from bad experiences with network-based affiliate program management and...
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