Today Acceleration Partners, the leading performance marketing agency, launched the industry’s first Affiliate Grader, a free digital tool that uncovers affiliate program strengths as well as areas of improvement. From program management and compliance to affiliate recruitment and campaign optimization, Affiliate Grader measures program effectiveness and grades performance on a 1-100 scale.  The tool also provides dozens of tips as well as resources for improvement. “Our mission at...
Read More >>
Whenever we hear a company express hesitation about launching an affiliate program or influencer marketing initiative, it’s often due to their concern about not being able to control how the affiliate is representing their brand. While there are many practical ways to alleviate this concern, the reality is that, in the era of fake news, it’s definitely a valid concern. The Rise of Fake News The pairing of social media and malevolent marketers has led to a rise in fake news...
Read More >>
We’ve been talking a lot over the past few months—both internally and externally—about some of the changes facing the affiliate (performance) marketing industry. While there are many moving parts driving these changes, we think four in particular will have the most impact and take the industry to new heights in 2017 and beyond. We’ve outlined these four affiliate marketing sectors in our quick guide, “4 Affiliate Marketing Trends Ready for Lift Off in 2017.” Download it...
Read More >>
Last Friday, Ebates, a leading loyalty marketplace and a subsidiary of Rakuten, announced that they have acquired Cartera Commerce, a leading provider of loyalty marketing solutions and rewards programs. The acquisition will further strengthen Ebates’ portfolio of loyalty marketing offerings and will provide customers with new programs through Cartera’s established loyalty marketing platform. And Cartera will be able to leverage Ebates’ expertise and solutions to enhance the loyalty...
Read More >>
It’s Finally Here! After much navel-gazing, head-scratching, pondering and planning, our Outperform podcast is finally ready for your listening pleasure. If you’re familiar with our site, you know we have produced a lot of written content over the years. From blog posts and industry articles to e-books, quick guides and infographics. While great for those who like to read their content, it’s not as helpful to those who are limited on time or who simply prefer to get insights and...
Read More >>
Last Tuesday it was announced that ShareASale was acquired by Axel Springer, parent company of both Zanox and Affiliate Window, two organizations that are also in the process of merging their operations and brand. While announcement of the acquisition seemed to take many by surprise, those who have been paying close attention to the changes in the industry see this union as highly strategic and quite timely. Both companies share similar values and culture, have a client-centric focus,...
Read More >>
Affiliate marketing is changing rapidly and the future of affiliate marketing is no longer limited to the traditional players in the space. New partners and technology platforms have come into the mix that are shaping the affiliate channel moving forward. Brands are developing and managing strategic and integrated large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis. Robert Glazer, Founder & Managing Director of Acceleration...
Read More >>
The new year is upon us which means it’s time to reflect on the past year and make resolutions for 2017. From financial goal setting to career improvements, resolutions can span across various categories. However, healthy living tends to be the common theme for most Americans. In fact, according to a 2015 study done by Statista, 41 percent of Americans said their 2016 resolution was to live a healthier lifestyle and 39 percent said their goal was to lose weight. A lot of us say we want...
Read More >>
A brand new year is upon us so we reached out to 5 individuals who we consider to be giants in the affiliate marketing space and asked them what their predictions are for affiliate marketing in 2017. Here are their responses: Prediction 1: Rewarding affiliates based on customer journey attribution Mainly thanks to the available technology, in 2017 affiliate marketing should finally be able to move from its last cookie counts focus into rewarding affiliates based on customer journey...
Read More >>
The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them or they are tricked into clicking them on their small mobile screens. Successful brand marketing depends on building relationships with consumers, and as customers demand more control over the types of ads they see, affiliate marketing has proven to be an effective way to establish,...
Read More >>
While the concept of influencer marketing isn’t new, it’s footprint in the land of digital marketing has grown leaps and bounds in the past few years – so much so that there’s now an actual conference around it. The first annual Influencer Marketing Days (IMD) conference was held in New York this past week and I had the pleasure of being one of the attendees. As one would expect, the who, what, when, where and how of influencer marketing was the focal point of Influencer...
Read More >>
Performance Partnerships™ is a term you’re going to hear a lot about from Acceleration Partners over the next few months and well into the New Year – for three reasons. First, we believe Performance Partnerships™ are a better definition of the type of quality-focused relationships that companies are seeking from affiliate/performance marketing; two terms that are often used interchangeably but can mean different things to different people. Second, Performance Partnerships™...
Read More >>