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A brand new year is upon us so we reached out to 5 individuals who we consider to be giants in the affiliate marketing space and asked them what their predictions are for affiliate marketing in 2017. Here are their responses: Prediction 1: Rewarding affiliates based on customer journey attribution Mainly thanks to the available technology, in 2017 affiliate marketing should finally be able to move from its last cookie counts focus into rewarding affiliates based on customer journey...
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The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them or they are tricked into clicking them on their small mobile screens. Successful brand marketing depends on building relationships with consumers, and as customers demand more control over the types of ads they see, affiliate marketing has proven to be an effective way to establish,...
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While the concept of influencer marketing isn’t new, it’s footprint in the land of digital marketing has grown leaps and bounds in the past few years – so much so that there’s now an actual conference around it. The first annual Influencer Marketing Days (IMD) conference was held in New York this past week and I had the pleasure of being one of the attendees. As one would expect, the who, what, when, where and how of influencer marketing was the focal point of Influencer...
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Performance Partnerships™ is a term you’re going to hear a lot about from Acceleration Partners over the next few months and well into the New Year – for three reasons. First, we believe Performance Partnerships™ are a better definition of the type of quality-focused relationships that companies are seeking from affiliate/performance marketing; two terms that are often used interchangeably but can mean different things to different people. Second, Performance Partnerships™...
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Over the past few years, the term “influencer” has really taken flight. To most marketers, “influencers” are highly influential individuals – often celebrities and social media stars – that have millions of followers that know, like and trust the influencer and, therefore, heed their recommendations. While an attractive and alluring concept, what many brands are finding is that they are paying out massive fees to influencers but are not seeing the ROI or engagement to support...
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All the single ladies – and men – in China will be putting their hands up on November 11th and celebrating Singles’ Day, a relatively new holiday popularized by Alibaba in 2009. Prior to 2009, Singles’ Day was considered a day for unattached individuals in China to celebrate their single status. In the early 90s, a group of students at Nanjing University decided to celebrate their singledom on 11/11 because it’s comprised of four single numbers. They would celebrate by having...
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MPG Sport creates technically advanced active wear for men and women, infused with fashion forward styling - perfect fordance, yoga, Pilates, running, cycling and everyday workouts. Recently, MPG launched their Fall Collection, which features a collection by Emmy award-winning triple-threat, Julianne Hough. MPG has partnered with Acceleration Partners and ShareASale to offer a simple affiliate signup process, allowing affiliates to earn commission quickly. Affiliates with an audience focused...
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Industry news that just might interest you: Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s. Although the industry has worked very hard over the years to prove that affiliate marketing is one of the most profitable, highly-valuable channels out there, some players still engage in black hat tactics that reflect...
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Holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. Although it may seem early, the new year will be here before you know it! We’ve put together a calendar of 2017 U.S. holidays to help you plan your marketing initiatives for the coming year and make it the most successful year yet! January 16 - Martin Luther King Day Martin Luther King Jr was an inspirational leader who gave one of the most memorable speeches in...
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Imagine being born in Colombia to a Taiwanese father and a culturally Japanese, ethnically Taiwanese mother, growing up mostly in Ecuador and El Salvador, and living on your own at the age of 16 teaching English as a second language to middle and high school-aged kids in Taiwan. Oh, and at the time of your first experience living independently abroad, you don’t speak the local language. This set of circumstances barely scratches the surface of our newest team member, Liliana Chan...
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Creating and managing a successful affiliate marketing program is challenging enough in one’s home market – where everyone is familiar with the local nuances, language, and general program complexities. When it comes to expanding a program into a new country, those challenges grow exponentially. In order to set your affiliate program up for success, it’s essential to ask the right questions. Here are five commonly asked questions about taking affiliate programs into a new...
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What’s driving the latest trends in global affiliate marketing? How should you assess new markets before you expand your affiliate program in them? What factors limit successful affiliate programs’ expansion? These questions and more were answered on our recent “Going East & Going West” webinar that we held with our friends at Affiliate Window. Affiliate marketing spend has been rising in both US and European markets – and for good reason. It’s one of the most...
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