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A brand new year is upon us so we reached out to 5 individuals who we consider to be giants in the affiliate marketing space and asked them what their predictions are for affiliate marketing in 2017. Here are their responses: Prediction 1: Rewarding affiliates based on customer journey attribution Mainly thanks to the available technology, in 2017 affiliate marketing should finally be able to move from its last cookie counts focus into rewarding affiliates based on customer journey...
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Establishing strong relationships with affiliates is incredibly important to the success of your affiliate program. Why? Because affiliates have access to countless brands and have a limited amount of time to actually promote them. To attract high-quality affiliates, brands must provide them with the support and compensation they need to feel valued. To get an inside look on the what affiliates really want, Acceleration Partners conducted a survey of affiliates gaining insights...
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This article was originally published on CMO.com. At the dawn of every new year, most industries see an influx of “trends to watch” articles, blog posts, and whitepapers—and the affiliate marketing space is no different. While long-term trends such as mobile continue to grow, new rules keep popping up for the management of niche influencers and advocates. Here are the four hottest trends to watch in 2016 and how you can use them to boost your sales: 1. The Monopoly Of...
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Connecting and engaging with the digital marketing community at the Shop.org Digital Summit is an annual highlight for the AP team. Here’s a roundup of some of the top trends we observed at Shop.org Digital Summit 2015 that are predicted to shape the industry over the next year: First-Mover Advantage with Emerging Technologies E-commerce is a technology-driven industry, so it is no surprise that emerging technologies were a recurring topic throughout the Shop.org Digital Summit....
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Affiliate Summit West has come and gone, but it left a lasting impression on affiliate marketers, agencies, publishers, and the media as to the future and focus of the industry. Affiliate marketing has evolved by leaps and bounds since the late '90s when brands first started paying websites commissions for driving new customers. With the explosion in the number of merchants and affiliates, the proliferation of digital marketing channels (search, social, mobile, display, email), and the...
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