Myth2_299X192
Last week we talked about one of the three myths commonly associated with affiliate marketing (myth #1: Success means working with coupon sites.) This week, we take a deep dive into myth #2: Affiliate marketing means little to no brand control. Here’s why this is a myth. Affiliate programs are actually highly effective channels for putting your carefully-crafted brand messaging and promotions in front of influential bloggers. The key is to partner with publishers and bloggers who...
Read More >>
Myth_299X192
On occasion, we encounter retailers whose business model, for all intents and purposes, would fit perfectly with affiliate marketing. Yet, not only do they not have a program, they actually express disinterest in establishing one. This situation always gives us pause because it’s as if there is only one way to run an affiliate program, when nothing could be further from the truth. Unfortunately, much of this negative sentiment is the aftermath of a bad experience with network-based...
Read More >>