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What exactly is affiliate marketing? What’s a “cookie”? How do I get compensated for promoting a brand? Whether you’re thinking about signing up with a brand as an affiliate or have already done so, chances are, you have a lot of questions. To help you better understand this marketing model and how to be successful with it, we’ve compiled a list of some of the commonly asked questions affiliates/publishers have. What is affiliate marketing? Affiliate marketing is, first and...
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How to Start an Affiliate Program In previous posts we’ve discussed how affiliate marketing works and how to develop an effective affiliate marketing strategy. Before your program can start bringing in customers, there are three critical steps you need to take: establish your management team, select an affiliate network that will support your strategy, and finally set up your program. Establishing a Management Team. In our first post in this series we outlined the management options...
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Green Business Strategy
How to Develop an Effective Affiliate Marketing Strategy A few months ago we published a post that focused on the ins and outs of how affiliate marketing works. A compelling point made in the post was that, if managed properly, affiliate marketing can bring in up to 5-15 percent of online revenue and have an ROI among the highest of any online channel. There’s no question that marketing through the affiliate channel can be a boon for sales, brand awareness, average order value, site...
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How does affiliate marketing work? To those on the outside, affiliate marketing can seem like a black box. It’s inner workings are mysterious to most marketers and in many companies it’s not treated with the same seriousness as other channels. Some marketers, only familiar with the bad reputation acquired by some industry players in the 2000s, deride it as a source of spam and little more. The truth is much more complicated. It’s true that affiliate programs can be sources of phantom...
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