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You may recall that a few years ago, Google AdWords allowed advertisers to target mobile devices, desktop and sometimes tablet users in unique campaigns. Then, in early 2013, Google rolled out their “enhanced” campaigns, which eliminated device-specific campaigns. With enhanced campaigns, Google bundled desktops, mobile, and tablets into a single group, and by doing so, removed the ability to exclusively target individuals searching on mobile devices. To say that this peeved a lot of...
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  AdWords is a tool Google offers advertisers to help them gain traffic and, ultimately, sales through pay per click advertising. While AdWords is relatively easy to use, there’s a good chance you’re not maximizing your return-in-investment (ROI) due to some simple, easily correctable mistakes. Here are six common areas where advertisers tend to make AdWords faux pas and ways that they can be improved. Too many keywords in an ad group  Using too many keywords in an ad...
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