authenticity_299x192
This article was originally published on Memeburn. We’ve all seen ads that seem so fake, forced, or sappy that we roll our eyes in disdain. “Who would ever fall for that?” we wonder. In the modern marketplace, consumers can sniff out disingenuous advertising from a mile away. Forty-three percent of Millennials rank authenticity higher than content when consuming news. They won’t even read it if they don’t trust the brand. Millennials believe advertising is all a big...
Read More >>
AdvertisingFraud_000050225178_299x192
Display advertising has long been a staple of digital marketing. It’s visual and compelling, it presents a clear call to action, and it can help create recall and brand awareness. But does it really? What if a majority of those metrics — impressions, clicks, and conversions — were actually a sham? Unfortunately, as companies demand more transparency from their advertising partners, it’s becoming clear that at least half of the paid online display advertising that ad...
Read More >>
Facebookholidayadvertisingsuccess_299x192
  The season of caring, sharing, merriment, and LOTS of online shopping is upon us. According to a recent report from Nanigans, e-commerce Facebook advertisers saw twice as many purchases from their ads last holiday season (November and December) compared to ads run during other months of the year. Facebook’s A/B testing features, creative flexibility, reach, insights, and unique ability to target and customize audiences make it an important advertising platform for businesses...
Read More >>
IG_Blog_299x192
  Instagram is growing up right before our very eyes. Over the past five years, the image-sharing platform has transformed into a brand engagement powerhouse for retailers eager to connect with Instagram’s audience of over 400 million active users. After restricting initial access to a select number of brands, Instagram has expanded its advertising solutions to the general public, which can now advertise to users worldwide. Here’s what you need to know about the recent...
Read More >>
doingwrongwithFBads-176431462_299x192
  In Facebook's Q2 earnings report last year, CEO Mark Zuckerberg said that the average US consumer spends 40 minutes on Facebook per day - and much of that time is spent on a mobile device. When it comes to mobile advertising, ad targeting is critical and Facebook is one company that does this very well. Facebook gathers a treasure trove of information about each of its active users – nearly a billion every day. It also continues to collect more data and information on a...
Read More >>