Marketers are spending billions of dollars on social media advertising. Mostly that’s because paid social ads work. There are several essential elements of paid social advertising campaigns including visually engaging ad creative, precise targeting, frequent testing and optimization. In this webinar, Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners and Brad O'Brien, VP of Social at 3Q Digital, will discuss key strategies for developing effective ad creative...
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Affiliate marketing is changing rapidly and the future of affiliate marketing is no longer limited to the traditional players in the space. New partners and technology platforms have come into the mix that are shaping the affiliate channel moving forward. Brands are developing and managing strategic and integrated large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis. Robert Glazer will share best practices on how to elevate your...
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Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app. In this webinar, Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners and Dan Golden, President of Be Found Online, will offer proven strategies for successful mobile app promotion, including best practices for app pre- and post-launch activities...
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For companies expanding globally, affiliate marketing presents the opportunity to grow market share and introduce your brand to new audiences. However, this venture isn’t as simple as replicating your existing affiliate program in a new country. Entering new markets can be fraught with challenges for retailers unfamiliar with the nuances in each country, including network and agency differences, trouble recruiting and supporting local affiliates and differences in compliance and other...
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When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting. Merove Heifetz, Director of SEO & Strategy at Acceleration Partners and Brittni Kinney, Client Engagement Specialist at Influence & Co., discuss some external factors impacting this relationship (and potentially leading it astray) and share ideas for how digital marketers can help ensure a...
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It’s no secret that Facebook and Instagram users have come to expect inspiring video that stands out in their feed.  No longer exclusively the domain of brand marketers, many advertisers are leveraging video to effectively reach Facebook and Instagram’s “see now, buy now” audience. Eran Lobel, CEO of ELEMENT Productions, and Jesse Mastro, Director of Paid Marketing at Acceleration Partners, will review challenges and opportunities for brands tackling video ads on Facebook and...
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Many brands associate affiliate marketing with the large players in the space, but in fact it can do so much more. Several brands are leveraging the affiliate channel to manage mid-size business development opportunities and consolidate referral programs and PR initiatives.  Managed properly, affiliate programs are effective for measuring all of these types of relationships and growing your base of performance based partnerships. Robert Glazer, founder and managing director,...
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Google makes about 500-600 changes to their algorithm each year and keeping up with these rapid changes presents a huge challenge for marketers. The next Google update, Penguin, has been a hot topic for search marketers and there has been much anticipation of its launch. Google recently announced that Penguin will launch “as soon as it’s ready,” but remains vague on the specific timing. So what does that mean for marketers and what should they do now? Merove Heifetz, Associate...
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Attribution is a challenge for marketers in every online channel. Businesses struggle to assign credit to individual efforts when consumers can have dozens of touchpoints with multiple channels. Dan Golden, President & Chief Search Artist, Be Found Online and Robert Glazer, Founder & Managing Director, Acceleration Partners will review key challenges and opportunities for advanced marketer’s tackling attribution. We’ll share best practices as well as pitfalls to avoid when...
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Online retailers are waking up to the fact that many affiliate marketing programs don’t deliver incremental revenue as promised, cannibalize existing marketing channels, and damage their brand. As both education and technology in the industry improve, however, this does not need to be the case. Smart internet retailers are moving to new “second generation” affiliate programs that target a different base of partners and use better analytics and advanced attribution to drive revenue...
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  Differentiating your brand from the pack can be a difficult task in a world of Google updates and a shift to branded content. But increasing your brand's visibility will, in turn, expand your audience reach and set your company up for long-term success. Sarah Johnson, vice president of client services at Acceleration Partners, and Matt Kamp, director of strategic partnerships at Influence & Co., will discuss the changing industry and how to transform your brand into a...
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