APWebinar_MobileApp_458x325
Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app. In this webinar, Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners and Dan Golden, President of Be Found Online, will offer proven strategies for successful mobile app promotion, including best practices for app pre- and post-launch activities...
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APWebinar_GlobalAffiliate_458x325
For companies expanding globally, affiliate marketing presents the opportunity to grow market share and introduce your brand to new audiences. However, this venture isn’t as simple as replicating your existing affiliate program in a new country. Entering new markets can be fraught with challenges for retailers unfamiliar with the nuances in each country, including network and agency differences, trouble recruiting and supporting local affiliates and differences in compliance and other...
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APWebinar_ContentMarketingSEO_458x325
When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting. Merove Heifetz, Director of SEO & Strategy at Acceleration Partners and Brittni Kinney, Client Engagement Specialist at Influence & Co., discuss some external factors impacting this relationship (and potentially leading it astray) and share ideas for how digital marketers can help ensure a...
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APWebinar_VideoAdvertising_325x300
It’s no secret that Facebook and Instagram users have come to expect inspiring video that stands out in their feed.  No longer exclusively the domain of brand marketers, many advertisers are leveraging video to effectively reach Facebook and Instagram’s “see now, buy now” audience. Eran Lobel, CEO of ELEMENT Productions, and Jesse Mastro, Director of Paid Marketing at Acceleration Partners, will review challenges and opportunities for brands tackling video ads on Facebook and...
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APWebinar_NonTraditionalPartnerships_458x325
Many brands associate affiliate marketing with the large players in the space, but in fact it can do so much more. Several brands are leveraging the affiliate channel to manage mid-size business development opportunities and consolidate referral programs and PR initiatives.  Managed properly, affiliate programs are effective for measuring all of these types of relationships and growing your base of performance based partnerships. Robert Glazer, founder and managing director,...
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ApWebinar_PenguinUpdateImage_458x325
Google makes about 500-600 changes to their algorithm each year and keeping up with these rapid changes presents a huge challenge for marketers. The next Google update, Penguin, has been a hot topic for search marketers and there has been much anticipation of its launch. Google recently announced that Penguin will launch “as soon as it’s ready,” but remains vague on the specific timing. So what does that mean for marketers and what should they do now? Merove Heifetz, Associate...
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APWebinar_CMO_Attribution_458x325
Attribution is a challenge for marketers in every online channel. Businesses struggle to assign credit to individual efforts when consumers can have dozens of touchpoints with multiple channels. Dan Golden, President & Chief Search Artist, Be Found Online and Robert Glazer, Founder & Managing Director, Acceleration Partners will review key challenges and opportunities for advanced marketer’s tackling attribution. We’ll share best practices as well as pitfalls to avoid when...
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AP_Webinar_Gen2AffiliatePrograms_458x325
Online retailers are waking up to the fact that many affiliate marketing programs don’t deliver incremental revenue as promised, cannibalize existing marketing channels, and damage their brand. As both education and technology in the industry improve, however, this does not need to be the case. Smart internet retailers are moving to new “second generation” affiliate programs that target a different base of partners and use better analytics and advanced attribution to drive revenue...
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  Differentiating your brand from the pack can be a difficult task in a world of Google updates and a shift to branded content. But increasing your brand's visibility will, in turn, expand your audience reach and set your company up for long-term success. Sarah Johnson, vice president of client services at Acceleration Partners, and Matt Kamp, director of strategic partnerships at Influence & Co., will discuss the changing industry and how to transform your brand into a...
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