Lack of talent – people with the right skills, experience and know-how to properly manage an affiliate program – is a real issue facing the affiliate marketing industry. On this Outperform episode, Emily Tetto (Director of Talent and Culture) and Angela Hughes, (Associate Director of Affiliate Training and Quality) discuss what Acceleration Partners is doing to help resolve this issue. Listen to the episode here: If you can’t see the embedded player above, you can listen to...
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  “When we gave these bracelets to our friends and family, we were sharing our Pura Vida journey with them.” – Griffin Thall In this Outperform podcast episode, we chat with Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, as a part of our Profile of a Growth Marketer (PGM) series. Griffin and his long-time friend, Paul Goodman, founded Pura Vida Bracelets in 2010. Since then, they’ve grown it into a million-dollar business venture and provide fill-time jobs to over...
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Most companies know what Influencer Marketing is, but they don’t know how to cost-effectively get important bottom-of-funnel metrics from their influencer campaigns, such as engagement, click through rate, or impressions. On this Outperform episode, Alison Chew, Acceleration Partners' Director of Partners & Innovation, will explain how brands can access these important KPIs and get a better understanding for how their influencer campaigns are performing. Listen to the episode...
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Mistakes. We all make ‘em, but that doesn’t mean they’re easy to admit. On this special edition “Truth, Transparency, and ‘Tails” episode of our Outperform podcast, AP’s Bob Glazer (founder and managing director) and Matt Wool (general manager) open the kimono once again and share some of the biggest business mistakes they’ve made in three key areas: clients, people, and strategic decision-making. Listen to the episode here: In this episode, Bob and Matt...
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On today’s episode, Todd Crawford, Vice President of Strategic Initiatives at Impact Radius and Bob Glazer, Acceleration Partners’ Founder and Managing Director, discuss affiliate networks and software as a service (SaaS) technology solutions – specifically how both serve the affiliate industry, some differences between them, and how companies use them for the technology needs of their affiliate program. Listen to the episode here: If you can’t see the embedded player...
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On this episode, we discuss transparency in the workplace and why it’s essential to a healthy work culture. Speaking to this important topic is Emily Tetto, AP’s Director of Talent and Culture. In addition to being honored as one of the top female business leaders in Boston, Emily has implemented many tools and processes to help ensure AP is a transparent place to work. Listen to the episode here: If you can’t see the embedded player above, here’s another way to...
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Are you a “Visionary” or an “Integrator? What’s the difference? In this special Outperform podcast episode (which we’re calling “Truth, Transparency, and ‘Tails”) Bob Glazer (AP’s founder and managing director) and Matt Wool (general manager) answer these very questions – while sippin’ a cocktail. Listen to the episode here: Tune in to learn: Why roles of Visionary and Integrator are essential to an organization’s success – no matter the size What...
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If you’ve been following our blog and industry articles, you know that we’ve been talking a lot about Performance Partnerships™ - and not just because Bob, AP’s fearless founder and managing director, has a book coming out of the same name in a few months. We’re focusing on this concept because we genuinely believe that it will define the (near) future of affiliate (performance) marketing. On this Outperform podcast episode, you will learn: What we mean by Performance...
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On this episode AP’s Director of Talent and Culture, Emily Tetto discusses AP’s philosophy for hiring for day one and then promoting when ready. This short and sweet podcast (it’s only about 8 minutes and 45 seconds in length) is helpful for: Our existing and prospective clients. Emily shares insights into who we hire to manage their program, how we do it and our approach to making sure that our team members are in the right seat at the right time.Before we bring on an account...
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Want to learn how your in-house affiliate team can work effectively with an affiliate management agency? Then this episode is for you. In this episode, Veronica Morales, an Associate Account Director at Acceleration Partners, shares her experience working on both an in-house team and as an account manager with an agency. She offers perceptive best practices for how each side can work effectively together. If you have an in-house affiliate team and work with – or are thinking about...
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The idea of having a job that allows you to work from home appeals to many people. But what does it really mean? And how does one find a company that would allow them to work full-time or part-time from home? In this episode, our Director of Talent & Culture, Emily Tetto addresses these questions and many more. If you’re hoping that this is the year that you get the career you want working remotely from home, this episode is a must-listen. Show Notes: What it means to work...
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Publisher Development is critical to any performance marketing program, but it’s grown in complexity and scale. No longer is it just about recruiting publishers for an affiliate marketing program. It’s so much more and our Global Director of Strategic Partners and Publishers, Alison Chew, explains why. This eye-opening episode will reveal how and why publisher development is a critical component to any type of marketing partnership, not just affiliate marketing. Show Notes: Who...
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