Between Q1 2016 and Q1 2017, we analyzed affiliate program data from clients actively working with us and compiled the highlights in this must-read benchmark report. When you download it, you’ll learn: Why Q1 affiliate channel revenue grew 28.49% Y/Y Our notion for why conversions improved 33.70% Y/Y What helped clients in the fitness and sportswear vertical experience a +75.78% Y/Y click rate increase Why Y/Y revenue and conversion rates for content publishers...
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For too long, the affiliate model has been shrouded in secrecy, obscurity, complexity, and confusion. Sure, there are many moving parts and players, but that shouldn’t be the rationale for keeping this model in the “confounding” category, as it’s been for far too long; it’s simply too valuable and effective of a framework. While we’re certainly not claiming that this eBook is a panacea for understanding all there is to know about affiliate marketing, we do honestly believe...
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There isn’t a company in the world that couldn’t benefit from more partnerships built upon a performance model, and there’s no better guide to help you navigate its nuances than AP Founder and Managing Director, Robert Glazer. His new book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing, will give you an eye-opening, behind-the-scenes look at the affiliate (performance) marketing industry. Download this exclusive release of...
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Nexus, also called “sufficient physical presence,” is a legal term that refers to how companies doing business in a state must collect and pay tax on sales in that state. It sounds relatively simple, but it’s anything but. Download this cheat sheet to learn: What the “Affiliate State Tax Nexus” or “Click-through Nexus” laws are Why states decided to implement these laws What states have passed legislation What states have not passed legislation and what...
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Affiliate marketing has long proven to be an effective, high ROI model for driving new customer acquisitions, increasing brand awareness, and growing customer engagement. In fact, a recent BI Intelligence study found that affiliate marketing is one of online retailers' fastest-growing sources of revenue. While impressive, the majority of marketers (78 percent) still consider affiliate marketing to be their least mastered digital skill, according to a Chief Marketing Officer (CMO) benchmark...
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Affiliate marketing has progressed into a primary source of revenue for many advertisers. In fact, according to a Forester survey commissioned by Rakuten Affiliate Network, affiliate marketing in the US is estimated to become a $6.8 billion industry by 2020. As the industry continues to mature, innovate and evolve, advertisers can expect the affiliate model to positively impact their incremental sales and business growth. We've outlined four affiliate marketing sectors in particular that...
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The bar for mobile apps is set high.  In 2016, 23 percent of apps were used only once during a six-month time period. This implies that e-commerce companies that launch an app must sell users on the usefulness of their app very quickly. Although app competition is fierce, apps have proven to be an important part of the mobile marketing puzzle. So how can you get the most exposure and engagement from your e-commerce app? In this short but substantial guide, you will learn:...
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When it comes to the last three months of the year, the stakes are higher than ever for e-retailers. In 2015, 31.5 percent of the $343 billion transacted online occurred in Q4. For the 29 largest publicly traded e-retailers, Q4 sales represented 37.2 percent of their total online sales for the year, according to Internet Retailer. Come Q4, people are in the shopping spirit - and it seems to start earlier every year. So what can you do now to help capture their attention? Download our free...
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Affiliates, also referred to as influencers, bloggers and publishers, are marketers first and foremost. They often excel at certain specialized skill sets and are adept at figuring out and adopting new channels before the larger players do. By working with them as a partner, companies can leverage affiliates’ skills and capabilities to improve their company’s performance, particularly in the areas of email, paid search, social, deals, partnerships, and referrals. Traditional...
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While there are an unlimited number of brands that affiliates can work with, there’s a limited amount of time that affiliates have to actually promote them – not to mention limited space on their site. To compel high-quality content affiliates to choose your brand and promote it with gusto, they need to be properly supported, compensated fairly and feel valued. Acceleration Partners conducted a survey of affiliates to get a pulse on the latest affiliate marketing trends and gain...
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In today’s complex, multi-channel, multi-device marketing landscape, it’s essential to understand the efforts and results of each marketing channel you employ. This is referred to as marketing attribution and the long-term success of your business depends on it. To gain a foundational understanding of what attribution is and means in today’s multi-touch marketing world, download our free e-Book. In this e-Book you will learn: What areas within your organization are affected...
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A recent report by BIA/Kelsey predicts that the social media advertising market is expected to reach $11 billion by 2017, up from $4.7 billion in 2012. To stay competitive, it is important to ensure that your ad campaigns are set up for success. From ad creative and targeting, to testing and optimization, creating a Facebook ad campaign is a multifaceted process that can seem daunting to many marketers. Download our easy-to-follow checklist to help guide you through the process and...
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