Affiliate marketing has long proven to be an effective, high ROI model for driving new customer acquisitions, increasing brand awareness, and growing customer engagement. In fact, a recent BI Intelligence study found that affiliate marketing is one of online retailers' fastest-growing sources of revenue. While impressive, the majority of marketers (78 percent) still consider affiliate marketing to be their least mastered digital skill, according to a Chief Marketing Officer (CMO) benchmark...
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Affiliate marketing has progressed into a primary source of revenue for many advertisers. In fact, according to a Forester survey commissioned by Rakuten Affiliate Network, affiliate marketing in the US is estimated to become a $6.8 billion industry by 2020. As the industry continues to mature, innovate and evolve, advertisers can expect the affiliate model to positively impact their incremental sales and business growth. We've outlined four affiliate marketing sectors in particular that...
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The bar for mobile apps is set high.  In 2016, 23 percent of apps were used only once during a six-month time period. This implies that e-commerce companies that launch an app must sell users on the usefulness of their app very quickly. Although app competition is fierce, apps have proven to be an important part of the mobile marketing puzzle. So how can you get the most exposure and engagement from your e-commerce app? In this short but substantial guide, you will learn:...
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When it comes to the last three months of the year, the stakes are higher than ever for e-retailers. In 2015, 31.5 percent of the $343 billion transacted online occurred in Q4. For the 29 largest publicly traded e-retailers, Q4 sales represented 37.2 percent of their total online sales for the year, according to Internet Retailer. Come Q4, people are in the shopping spirit - and it seems to start earlier every year. So what can you do now to help capture their attention? Download our free...
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Affiliates, also referred to as influencers, bloggers and publishers, are marketers first and foremost. They often excel at certain specialized skill sets and are adept at figuring out and adopting new channels before the larger players do. By working with them as a partner, companies can leverage affiliates’ skills and capabilities to improve their company’s performance, particularly in the areas of email, paid search, social, deals, partnerships, and referrals. Traditional...
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While there are an unlimited number of brands that affiliates can work with, there’s a limited amount of time that affiliates have to actually promote them – not to mention limited space on their site. To compel high-quality content affiliates to choose your brand and promote it with gusto, they need to be properly supported, compensated fairly and feel valued. Acceleration Partners conducted a survey of affiliates to get a pulse on the latest affiliate marketing trends and gain...
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In today’s complex, multi-channel, multi-device marketing landscape, it’s essential to understand the efforts and results of each marketing channel you employ. This is referred to as marketing attribution and the long-term success of your business depends on it. To gain a foundational understanding of what attribution is and means in today’s multi-touch marketing world, download our free e-Book. In this e-Book you will learn: What areas within your organization are affected...
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A recent report by BIA/Kelsey predicts that the social media advertising market is expected to reach $11 billion by 2017, up from $4.7 billion in 2012. To stay competitive, it is important to ensure that your ad campaigns are set up for success. From ad creative and targeting, to testing and optimization, creating a Facebook ad campaign is a multifaceted process that can seem daunting to many marketers. Download our easy-to-follow checklist to help guide you through the process and...
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This year, digital ad spend will grow 17.2 percent, and is expected to rise another 13.5 percent in 2016. By 2017 it is expected that digital will overtake TV as the top ad spend category. In an ever-changing digital marketing environment, it is increasingly important for advertisers to keep new trends top of mind to embrace the endless opportunities that will arise in 2016. Download our free e-Book for an overview of the latest online trends and best practices for connecting with,...
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According to a BI Intelligence study, affiliate marketing is one of the fastest growing sources of revenue for online retailers.  40% of US retailers have cited affiliate programs as their leading customer acquisition channel. Affiliate marketing can be complex with many moving parts, but when managed correctly it can be a great source for gaining new customers and driving brand awareness. Download this easy-to-follow Affiliate Marketing Checklist to help set your program up for...
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  No longer an afterthought, mobile is an increasingly important channel for retailers. According to Nielsen, 79 percent of U.S. smartphone and tablet users use a mobile device to shop. As online sales increasingly come from mobile, merchants are luring customers to their apps and mobile sites with their affiliate marketing programs. To succeed with these efforts, marketers are treating mobile as a distinct aspect of their affiliate program strategy to ensure they are keeping...
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Every retailer knows the holiday season is the most important time of year. Sales during the holidays account for almost 20 percent of annual totals. And during the Black Friday/Cyber Monday weekend, some e-commerce retailers make as much as 10 percent of their annual revenue in just a few days. Every marketing channel goes into overdrive during this busy time and planning begins as early as the preceding summer. One important digital channel that frequently gets lost in the shuffle is...
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