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The bar for mobile apps is set high.  In 2016, 23 percent of apps were used only once during a six-month time period. This implies that e-commerce companies that launch an app must sell users on the usefulness of their app very quickly. Although app competition is fierce, apps have proven to be an important part of the mobile marketing puzzle. So how can you get the most exposure and engagement from your e-commerce app? In this short but substantial guide, you will learn:...
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When it comes to the last three months of the year, the stakes are higher than ever for e-retailers. In 2015, 31.5 percent of the $343 billion transacted online occurred in Q4. For the 29 largest publicly traded e-retailers, Q4 sales represented 37.2 percent of their total online sales for the year, according to Internet Retailer. Come Q4, people are in the shopping spirit - and it seems to start earlier every year. So what can you do now to help capture their attention? Download our free...
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Ebook_NontraditionalAffiliates_458x325
Affiliates, also referred to as influencers, bloggers and publishers, are marketers first and foremost. They often excel at certain specialized skill sets and are adept at figuring out and adopting new channels before the larger players do. By working with them as a partner, companies can leverage affiliates’ skills and capabilities to improve their company’s performance, particularly in the areas of email, paid search, social, deals, partnerships, and referrals. Traditional...
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While there are an unlimited number of brands that affiliates can work with, there’s a limited amount of time that affiliates have to actually promote them – not to mention limited space on their site. To compel high-quality content affiliates to choose your brand and promote it with gusto, they need to be properly supported, compensated fairly and feel valued. Acceleration Partners conducted a survey of affiliates to get a pulse on the latest affiliate marketing trends and gain...
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In today’s complex, multi-channel, multi-device marketing landscape, it’s essential to understand the efforts and results of each marketing channel you employ. This is referred to as marketing attribution and the long-term success of your business depends on it. To gain a foundational understanding of what attribution is and means in today’s multi-touch marketing world, download our free e-Book. In this e-Book you will learn: What areas within your organization are affected...
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A recent report by BIA/Kelsey predicts that the social media advertising market is expected to reach $11 billion by 2017, up from $4.7 billion in 2012. To stay competitive, it is important to ensure that your ad campaigns are set up for success. From ad creative and targeting, to testing and optimization, creating a Facebook ad campaign is a multifaceted process that can seem daunting to many marketers. Download our easy-to-follow checklist to help guide you through the process and...
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AP_DigitalMarketersGuide2016_458x325
This year, digital ad spend will grow 17.2 percent, and is expected to rise another 13.5 percent in 2016. By 2017 it is expected that digital will overtake TV as the top ad spend category. In an ever-changing digital marketing environment, it is increasingly important for advertisers to keep new trends top of mind to embrace the endless opportunities that will arise in 2016. Download our free e-Book for an overview of the latest online trends and best practices for connecting with,...
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AffiliateChecklist_458x325
According to a BI Intelligence study, affiliate marketing is one of the fastest growing sources of revenue for online retailers.  40% of US retailers have cited affiliate programs as their leading customer acquisition channel. Affiliate marketing can be complex with many moving parts, but when managed correctly it can be a great source for gaining new customers and driving brand awareness. Download this easy-to-follow Affiliate Marketing Checklist to help set your program up for...
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AP_Ebook_MarketersGuide2015_458x325 (1)
  No longer an afterthought, mobile is an increasingly important channel for retailers. According to Nielsen, 79 percent of U.S. smartphone and tablet users use a mobile device to shop. As online sales increasingly come from mobile, merchants are luring customers to their apps and mobile sites with their affiliate marketing programs. To succeed with these efforts, marketers are treating mobile as a distinct aspect of their affiliate program strategy to ensure they are keeping...
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AP_AffiliateHoliday_Home
Every retailer knows the holiday season is the most important time of year. Sales during the holidays account for almost 20 percent of annual totals. And during the Black Friday/Cyber Monday weekend, some e-commerce retailers make as much as 10 percent of their annual revenue in just a few days. Every marketing channel goes into overdrive during this busy time and planning begins as early as the preceding summer. One important digital channel that frequently gets lost in the shuffle is...
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E-commerce is booming around the world. India, Mexico, Nigeria, Poland, and South Africa are a few of the countries poised for enormous growth in the next year. And with worldwide e-commerce sales expected to reach $2.05 trillion by 2016, savvy online retail brands are looking to get in on the action. One way to expand internationally and introduce your brand to new audiences is to tap into the power of global affiliate marketing. But this can quickly become a nightmare if you try to manage...
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ebook_image_458x325_SEO
In many ways, building a website is like building a house. Many sites that were put together on an ad hoc basis, piece by piece over the course of many years now resemble a ramshackle collection of rooms that don’t function together as a whole. E-commerce sites built like this are throwing money out the window with missed keyword opportunities and a poor user experience that prevents visitors from converting. Just as the best houses are laid out by architects, the best websites are...
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