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Site Migration & SEO Case Study The Opportunity Our client, a leading online supplier of fly fishing gear, migrated to a new CMS and experienced a large drop in search traffic. Organic visits fell 36% and the number of keywords ranking in Google fell from 625 to 265. During the crucial holiday period, organic visits were down 40% compared to the previous year. The client reached out to Acceleration Partners for help recovering their traffic. Strategy & Approach After...
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Affiliate Marketing Case Study The Opportunity In an effort to reframe how people perceive and experience fitness, a leading fitness brand’s campaign became a clarion call to embrace physicality in a hyper-technological world. The challenge for Acceleration Partners was to amplify the campaign reach through the brand’s affiliate marketing program following the campaign launch in a Super Bowl commercial on February 1st. Strategy & Approach With a focus on branding over...
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Affiliate Marketing Case Study   Opportunity Acceleration Partners worked closely with children’s specialty retailer to develop and launch their affiliate program. Their objective was to create an affiliate marketing strategy that would grow their consumer base while also minimizing cost per acquisition. Strategy & Approach The children's specialty retailer looked to the affiliate channel as a primary vehicle for acquiring new online customers. Acceleration Partners devised a...
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Paid Search, Display & Remarketing Case Study The Opportunity A well-known retailer of durable labels for families, and a growing line of products featuring baby labels, child safety products, sports labels, household organizational labels and seasonal items turned to Acceleration Partners to expand its back-to-school sales beyond email and organic traffic with paid search, display advertising and remarketing. Strategy & Approach Acceleration Partners made this program...
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SEO Case Study The Opportunity A boutique online retailer of home furnishings, decor and gifts sold products that are also offered direct to consumers through their wholesalers’ own websites. This presented a major SEO problem, as the retailer has to compete in the search engine results with most of the brands they sell as well as major e-commerce players such as Amazon. Acceleration Partners was brought in to figure out how a company with limited resources can compete in this difficult...
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ORGANIC SEARCH Case Study The Opportunity A popular online and in-home trunk show company selling boutique-style jewelry and accessories turned to Acceleration Partners to develop a search strategy to attract new customers and sales reps.   Strategy & Approach The retailer had a beautiful, robust site and growing traffic resulting from their skyrocketing brand awareness. Building on that momentum, they wanted to increase traffic from potential new customers who didn’t yet know...
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Paid Search, Paid Social & Remarketing Case Study   The Opportunity Lovepop is a fast-growing company disrupting the greeting card industry. It’s hand-crafted pop-up cards are intricate pieces of art, deliver a lasting impression. Two weeks before the Christmas holiday, the biggest card-sending holiday in the U.S., the company’s founders made an appearance on ABC’s Shark Tank.  The Lovepop team partnered with Acceleration Partners to make the most of their on-air opportunity by...
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PAID SEARCH CASE STUDY The Opportunity A specialty women’s clothing brand had been focusing their paid marketing initiatives on costume-based promotions for holidays such as Halloween and Valentine’s Day. However, their approach had proven that keywords relating to these holidays were highly competitive and costly. Looking to shift to a more evergreen, cost-effective strategy, they turned to Acceleration Partners to help produce year round results, while decreasing cost. Strategy...
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Affiliate Marketing Case Study The Opportunity A men’s online clothing brand, had previously shut down a network managed affiliate program that failed to bring in new customers and add value to the bottom line. Rather than miss out on a lucrative digital acquisition channel, the retailer partnered with Acceleration Partners to relaunch their program and develop a strategy that delivered on the promise of incremental, performance-based revenue. Strategy & Approach Acceleration...
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