SUMMARY Acceleration Partners’ AP Influence program connects clients with micro-influencers through a unique partnership structure to help reach and engage niche audiences through influencer-generated content and track performance along the way. Read the full case study > CONTENT CHALLENGES FACING AP CLIENTS Over the past few years, many of our clients have increased their focus on bringing high-value content affiliates into their affiliate program in an effort to drive brand...
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Summary In addition to setting up an affiliate program from scratch for a B2B service provider, the Acceleration Partners team also came up with a more strategic and effective approach for their program that has enabled the client to realize a notable increase in the volume and quality of both leads and new business customers. Read the full case study > Embracing New Opportunities When you do good work for clients, they appreciate it. Some will even show their appreciation by...
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Summary AP team saved client (Client X) $560,000 in under a year; migrated their affiliate program to a new technology platform; adjusted their affiliate commission structure; shifted their attribution to an external payout model; brought on higher-quality affiliates who drive incremental sales for their program. Read the full case study > Pursuing a New Path Prior to working with Acceleration Partners, Client X hadn’t worked with an affiliate program management agency before. They...
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Summary Acceleration Partners helped client (Client X) establish a second affiliate program focused on the “sell” side of their business; attract better affiliates to their existing affiliate program focused on the “buy” side of their business; and drive a lead conversion rate of 49%. Read the full case study > New Needs, Old Challenges When Client X was introduced to Acceleration Partners, their affiliate program was on autopilot, with no dedicated resource to oversee its...
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 SUMMARY One of Acceleration Partners’ top clients challenged us with recruiting 6,600 new high quality content affiliates for their program in a very short time-frame. Not only did the AP team accomplish this goal, they beat it and helped the retailer increase their affiliate join rate by 127 percent over a five month period. Read the full case study > TARGETED RECRUITMENT A longtime client of Acceleration Partners wanted their affiliate recruitment to focus more on content...
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SUMMARY Acceleration Partners grew client’s overall revenue by 206% year-over-year (YOY) while maintaining their return on ad spend goal of $9 and recruiting over 800 quality affiliates into program. EVALUATING THE ISSUES One of the services Acceleration Partners is valued for is our complementary affiliate program assessments. When we conduct these evaluations for companies, we look at everything from the types of affiliates in the program and the clicks and conversions they are...
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THE OPPORTUNITY Influencer marketing is growing in popularity among online retailers as they seek to expand their reach with relevant shoppers and drive traffic to stores. Retailers have already been doing influencer marketing in the form of affiliate marketing, providing marketing tools and support to partners who decide how to present content to their audience.  By managing midtier to long-tail influencers through their affiliate programs, online retailers can better reward performance,...
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Affiliate Marketing Case Study The Opportunity In an effort to reframe how people perceive and experience fitness, a leading fitness brand’s campaign became a clarion call to embrace physicality in a hyper-technological world. The challenge for Acceleration Partners was to amplify the campaign reach through the brand’s affiliate marketing program following the campaign launch in a Super Bowl commercial on February 1st. Strategy & Approach With a focus on branding over...
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The Opportunity A men’s online clothing brand, had previously shut down a network managed affiliate program that failed to bring in new customers and add value to the bottom line. Rather than miss out on a lucrative digital acquisition channel, the retailer partnered with Acceleration Partners to relaunch their program and develop a strategy that delivered on the promise of incremental, performance-based revenue. Strategy & Approach Acceleration Partners worked in tandem with the...
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  Opportunity Acceleration Partners worked closely with children’s specialty retailer to develop and launch their affiliate program. Their objective was to create an affiliate marketing strategy that would grow their consumer base while also minimizing cost per acquisition. Strategy & Approach The children's specialty retailer looked to the affiliate channel as a primary vehicle for acquiring new online customers. Acceleration Partners devised a strategy to create brand awareness...
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