Search Engine Optimization
Acceleration Partners provides high-level strategy and project management for Search Engine Optimization (SEO) projects, closing the often substantial disconnect between the business, technical, design and implementation teams. We have direct and tangible experience with SEO projects and can provide examples where we have used SEO on behalf of clients to generate sales and new clients, often where SEO is the primary marketing channel.
We employ a unique process that seeks first to determine baseline performance and objectives for new or existing websites. We then work with management to develop goals and ensure that the strategy is overseen through technical implementation.
Our unique process is both transparent and collaborative consisting of the following five steps:
- Audit: We need to know what’s worked, what’s failed, and what hasn’t been tried.
- Understand the Business: We can’t help you optimize your business, if we don’t understand it.
- Research & Review: We review keyword volume, competitor tactics and organize this information with recommendations to review with management.
- Develop Strategy & Implementation Map: This is where we help develop the overall plan and the very specific implementation steps.
- Manage Implementation: We oversee both design and development teams to ensure proper execution.
Most importantly, we over communicate, educate, and incorporate management in the decision-making process to produce the best possible result. We believe that an informed client produces the best outcome as a search strategy is only as good as the business strategy behind it. We don’t believe companies should work with individuals or firms who claim to be “experts” and promise an improved search presence without any direct involvement from the team or without understanding their tactics. SEO is not a mystery, nor does it need to be secretive. It’s a lot of hard work with careful execution and performance that can and should be measured.
Read our post 15 Million Reasons Why B2B Search Optimization Pays Off, for a firsthand example of our work.
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