Mobile Affiliate: Bringing Performance Marketing to the Fastest Growing Channel
Thursday, September 21st at 1pm EDT
Advances in mobile are changing the entire marketing world, and affiliate is no exception. With mobile shopping now accounting for 2 out of 3 digital shopping minutes, connecting with customers via the mobile web and apps is becoming an indispensable tool in the affiliate marketer’s armory.
In this webinar, Merove Heifetz, Director of Digital Strategy at Acceleration Partners, and Justin Thomas, VP of Partnerships at Button, will discuss the challenges marketers are facing with mobile as well as key opportunities for leveraging mobile in the affiliate model to drive successful customer acquisition and incremental purchases.
In this webinar you will learn:
- How the mobile revolution is changing the affiliate landscape
- Tactics marketers can use to drive conversions and increase average order values on mobile
- Strategies for solving mobile fraud and tracking challenges
- How leading brands are modernizing their mobile approach to increase sales and retain customers
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