Driving Customer Acquisition with Digital Partnerships
As the desire for pay-for-performance has expanded, the number of brands expanding their affiliate marketing strategies has grown exponentially. They are bringing together many channels, leveraging new technology and tactics to create programs that drive more sustainable revenue by focusing on high-quality partners, mobile, attribution and global expansion.
Robert Glazer, managing director of Acceleration Partners, and Adam Martin, SVP of Sales at Performance Horizon, will discuss the changing affiliate landscape and share strategies and best practices for running a profitable affiliate program.
In this session you’ll learn:
- Why brands are managing all of their partners in one place so they can be more strategic with their marketing
- Why there is an increasing demand for transparency between brands and their partners
- How the retail, travel and financial services verticals are leveraging affiliate marketing to drive growth
- How brands are opening their affiliate programs to global partners
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