The concept of influencer marketing may not be new, but marketers continue to struggle with how to cost-effectively measure the performance of their campaigns and attract brand-aligned influencers. In this on-demand webinar, Merove Heifetz, Director of Digital Strategy at Acceleration Partners, and Kamiu Lee, Head of Business Development & Strategy at Bloglovin, will discuss key challenges brands face with influencer marketing. They will also offer proven strategies for executing a...
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Advances in mobile are changing the entire marketing world, and affiliate is no exception. With mobile shopping now accounting for 2 out of 3 digital shopping minutes, connecting with customers via the mobile web and apps is becoming an indispensable tool in the affiliate marketer’s armory. In this on-demand webinar, Merove Heifetz, Director of Digital Strategy at Acceleration Partners, and Justin Thomas, VP of Partnerships at Button, will discuss the challenges marketers are facing...
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Attribution continues to be a perplexing topic for marketers. With consumers engaging with various touchpoints throughout their buyer journey, it can be a struggle for businesses to assign credit to the appropriate channels. Kelly Ground, Senior Account Manager at Acceleration Partners and Michael Loban, CMO of InfoTrust LLC will address some key challenges with attribution and offer best practices to follow when creating an attribution model for your business. In this webinar you will...
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As the desire for pay-for-performance has expanded, the number of brands expanding their affiliate marketing strategies has grown exponentially. They are bringing together many channels, leveraging new technology and tactics to create programs that drive more sustainable revenue by focusing on high-quality partners, mobile, attribution and global expansion. Robert Glazer, managing director of Acceleration Partners, and Adam Martin, SVP of Sales at Performance Horizon, will discuss the...
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Marketers are increasingly demanding a more performance-based approach. They are taking direct control over their performance marketing programs and expanding their affiliate program to include influencers and other partner relationships. Rather than relying on vanity metrics, influencers and partners are increasingly being measured on a pay-for-performance model where companies set goals and partners are only paid when they are reached. Robert Glazer, Managing Director of Acceleration...
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Marketers are spending billions of dollars on social media advertising. Mostly that’s because paid social ads work. There are several essential elements of paid social advertising campaigns including visually engaging ad creative, precise targeting, frequent testing and optimization. In this webinar, Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners and Brad O'Brien, VP of Social at 3Q Digital, will discuss key strategies for developing effective ad creative...
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Affiliate marketing is changing rapidly and the future of affiliate marketing is no longer limited to the traditional players in the space. New partners and technology platforms have come into the mix that are shaping the affiliate channel moving forward. Brands are developing and managing strategic and integrated large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis. Robert Glazer will share best practices on how to elevate your...
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Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app. In this webinar, Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners and Dan Golden, President of Be Found Online, will offer proven strategies for successful mobile app promotion, including best practices for app pre- and post-launch activities...
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For companies expanding globally, affiliate marketing presents the opportunity to grow market share and introduce your brand to new audiences. However, this venture isn’t as simple as replicating your existing affiliate program in a new country. Entering new markets can be fraught with challenges for retailers unfamiliar with the nuances in each country, including network and agency differences, trouble recruiting and supporting local affiliates and differences in compliance and other...
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When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting. Merove Heifetz, Director of SEO & Strategy at Acceleration Partners and Brittni Kinney, Client Engagement Specialist at Influence & Co., discuss some external factors impacting this relationship (and potentially leading it astray) and share ideas for how digital marketers can help ensure a...
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It’s no secret that Facebook and Instagram users have come to expect inspiring video that stands out in their feed.  No longer exclusively the domain of brand marketers, many advertisers are leveraging video to effectively reach Facebook and Instagram’s “see now, buy now” audience. Eran Lobel, CEO of ELEMENT Productions, and Jesse Mastro, Director of Paid Marketing at Acceleration Partners, will review challenges and opportunities for brands tackling video ads on Facebook and...
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Many brands associate affiliate marketing with the large players in the space, but in fact it can do so much more. Several brands are leveraging the affiliate channel to manage mid-size business development opportunities and consolidate referral programs and PR initiatives.  Managed properly, affiliate programs are effective for measuring all of these types of relationships and growing your base of performance based partnerships. Robert Glazer, founder and managing director,...
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