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Most companies know what Influencer Marketing is, but they don’t know how to cost-effectively get important bottom-of-funnel metrics from their influencer campaigns, such as engagement, click through rate, or impressions.

On this Outperform episode, Alison Chew, Acceleration Partners’ Director of Partners & Innovation, will explain how brands can access these important KPIs and get a better understanding for how their influencer campaigns are performing.

Listen to the episode here:

In this episode we discuss:

  • What we mean when we refer to “influencers” and “affiliates”
  • The definition of a micro-influencer is and how they are similar to and different from content affiliates
  • How most brands currently track and measure the “performance” of their influencer campaigns and why that approach is time-consuming, inefficient and produces limited results
  • Why leading brands are starting to connect their influencer marketing with their affiliate marketing and what that looks like
  • What it means to pay influencers on a “performance plus” basis

 

If you can’t see the embedded player above, you can listen to it on iTunes.


Show Notes:

http://www.accelerationpartners.com/capabilities/influencer-marketing/

http://affiliatesummit.com/sessions/session-13a-2/

http://www.accelerationpartners.com/blog/affiliate-marketing-vs-influencer-marketing-difference

http://www.accelerationpartners.com/blog/why-micro-influencers-offer-big-opportunities-for-brands/

AP Influence case study – http://www.accelerationpartners.com/clients/case-studies/how-ap-influence-attracts-high-value-micro-influencers-closes-loop-on-tracking

 

We hope you enjoyed this Outperform podcast episode. If you did, we’d greatly appreciate you rating and/or reviewing it on iTunes. You can also subscribe so you don’t miss an episode!