July, August and September are busy months—especially for an affiliate program! To find out what worked, what didn’t and where learnings can be gleaned, we analyzed affiliate program data from retailers actively working with us during Q3 2016 and Q3 2017. We then took those findings and compiled the highlights in this must-read benchmark report. Download it and discover: How/why retailers’ affiliate channel revenue grew 39.09% Y/Y What Q3 seasonal campaign grew revenue 44.81%...
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The largest advertisers in the world are demanding more transparency, accountability and measurable returns from the performance of their marketing. Unfortunately, one of the hottest marketing tactics currently being employed by many companies is struggling to meet these expectations: Influencer marketing. The good news is, this is changing; and our CMO’s Guide to Tracking Bottom-of-Funnel Metrics explains how. This valuable guide sheds light on: What most companies are currently...
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There are a number of holidays and observances for online marketers to keep track of, strategize for and plan campaigns around – which is no easy feat! To help simplify the process, we’ve created this Online Marketer’s Guide to Leverage the 2018 Holidays. This fun guide is meant to be an easy-to-follow tool for you to use as you plan your 2018 online marketing campaigns. Download it for free today!
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Between Q2 2016 and Q2 2017, we analyzed affiliate program data from clients actively working with us and compiled the highlights in this must-read benchmark report. When you download it, you’ll learn: Why Q2 affiliate channel revenue grew 19.87% Y/Y Why revenue during Father’s Day week increased 49.01% Y/Y What helped improve affiliate clicks 27.97% Y/Y What contributed to 123% Y/Y revenue growth for content publishers You’ll also get smart strategy recommendations...
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The affiliate marketing model has many different parts, players and partnerships. To make it easy to remember the who’s who and what’s what in this essential marketing framework, we created a one-page quick guide to the Key Players in the Affiliate Marketing Model. Download it for free so you can have a quick reference whenever you need it! To get the full picture of all the players, including in-depth details about each group and how they all work together, download our Ultimate...
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Technology is an important component of an affiliate program; it’s the technology that makes it possible for companies to track and measure the performance of their program as well as properly pay their partners. This technology is provided through either an affiliate network or a software as a service (SaaS) platform. Download our free quick guide to Affiliate Networks and SaaS Platforms and have an easy-to-understand reference for what each technology solution does, how they are...
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Between Q1 2016 and Q1 2017, we analyzed affiliate program data from clients actively working with us and compiled the highlights in this must-read benchmark report. When you download it, you’ll learn: Why Q1 affiliate channel revenue grew 28.49% Y/Y Our notion for why conversions improved 33.70% Y/Y What helped clients in the fitness and sportswear vertical experience a +75.78% Y/Y click rate increase Why Y/Y revenue and conversion rates for content publishers...
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For too long, the affiliate model has been shrouded in secrecy, obscurity, complexity, and confusion. Sure, there are many moving parts and players, but that shouldn’t be the rationale for keeping this model in the “confounding” category, as it’s been for far too long; it’s simply too valuable and effective of a framework. While we’re certainly not claiming that this eBook is a panacea for understanding all there is to know about affiliate marketing, we do honestly believe...
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There isn’t a company in the world that couldn’t benefit from more partnerships built upon a performance model, and there’s no better guide to help you navigate its nuances than AP Founder and Managing Director, Robert Glazer. His new book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing, will give you an eye-opening, behind-the-scenes look at the affiliate (performance) marketing industry. Download this exclusive release of...
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Nexus, also called “sufficient physical presence,” is a legal term that refers to how companies doing business in a state must collect and pay tax on sales in that state. It sounds relatively simple, but it’s anything but. Download this cheat sheet to learn: What the “Affiliate State Tax Nexus” or “Click-through Nexus” laws are Why states decided to implement these laws What states have passed legislation What states have not passed legislation and what...
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Affiliate marketing has long proven to be an effective, high ROI model for driving new customer acquisitions, increasing brand awareness, and growing customer engagement. In fact, a recent BI Intelligence study found that affiliate marketing is one of online retailers' fastest-growing sources of revenue. While impressive, the majority of marketers (78 percent) still consider affiliate marketing to be their least mastered digital skill, according to a Chief Marketing Officer (CMO) benchmark...
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Affiliate marketing has progressed into a primary source of revenue for many advertisers. In fact, according to a Forester survey commissioned by Rakuten Affiliate Network, affiliate marketing in the US is estimated to become a $6.8 billion industry by 2020. As the industry continues to mature, innovate and evolve, advertisers can expect the affiliate model to positively impact their incremental sales and business growth. We've outlined four affiliate marketing sectors in particular that...
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