On this Outperform podcast episode, Bob Glazer, founder and Managing Director of Acceleration Partners, talks about the Entrepreneurial Operating System – what it is, what makes it a valuable system for fast-growing businesses and how AP uses it within our organization. Listen to the episode here: Show Notes Tune in to this episode to learn: What the Entrepreneurial Operating System (EOS) is Why it’s a model Bob wanted to implement at AP How Bob introduced EOS to key...
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Summary: Recruiting and optimizing a new type of affiliate partnership helped an Acceleration Partners client exceed their Y/Y revenue goal by over 145%. A Slump in Sales Since the inception of our client’s affiliate program, coupon affiliates played a key role in helping drive sales to their online marketplace of independent artists. However, as time went on, the client grew concerned that these sales weren't incremental. So, in 2015, the client decided to only accept content...
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July, August and September are busy months—especially for an affiliate program! To find out what worked, what didn’t and where learnings can be gleaned, we analyzed affiliate program data from retailers actively working with us during Q3 2016 and Q3 2017. We then took those findings and compiled the highlights in this must-read benchmark report. Download it and discover: How/why retailers’ affiliate channel revenue grew 39.09% Y/Y What Q3 seasonal campaign grew revenue 44.81%...
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On this Outperform podcast episode we chat with Mike Filbey, co-founder of ButcherBox, about how they’ve grown the company to over $30 million in just over two years marrying pay-for-performance with influencer marketing. Listen to the episode here: If you can’t see the embedded player above, you can listen to it on iTunes or Stitcher. Show Notes Tune in to this episode to hear: What ButcherBox is/does The inspiration for this business model ButcherBox’s marketing...
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The concept of influencer marketing may not be new, but marketers continue to struggle with how to cost-effectively measure the performance of their campaigns and attract brand-aligned influencers. In this on-demand webinar, Merove Heifetz, Director of Digital Strategy at Acceleration Partners, and Kamiu Lee, Head of Business Development & Strategy at Bloglovin, will discuss key challenges brands face with influencer marketing. They will also offer proven strategies for executing a...
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The largest advertisers in the world are demanding more transparency, accountability and measurable returns from the performance of their marketing. Unfortunately, one of the hottest marketing tactics currently being employed by many companies is struggling to meet these expectations: Influencer marketing. The good news is, this is changing; and our CMO’s Guide to Tracking Bottom-of-Funnel Metrics explains how. This valuable guide sheds light on: What most companies are currently...
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From growing up with a tribe of Mayan Indians in a remote village in Guatemala to becoming an author of five books, high performance motorcycle racer and TEDx speaker, David Baker’s vast and varied background is one of the things that makes him a sought-after business and marketing consultant. In this Outperform podcast episode, AP founder Robert Glazer talks with David about his fascinating background and some key insights from his newest book, The Business of Expertise: How...
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There are a number of holidays and observances for online marketers to keep track of, strategize for and plan campaigns around – which is no easy feat! To help simplify the process, we’ve created this Online Marketer’s Guide to Leverage the 2018 Holidays. This fun guide is meant to be an easy-to-follow tool for you to use as you plan your 2018 online marketing campaigns. Download it for free today!
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  Dan Golden is one of the brightest bulbs lighting up the digital marketing industry. As President and Chief Search Artist at Be Found Online (BFO), Dan and his co-founder, Steve Krull, have built BFO into one of the fastest growing full-service digital marketing agencies in the Midwest, optimizing paid and organic media across search, display, social, and mobile platforms for their clients. BFO has also been voted one of the best places to work in Chicago. In this Outperform...
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Advances in mobile are changing the entire marketing world, and affiliate is no exception. With mobile shopping now accounting for 2 out of 3 digital shopping minutes, connecting with customers via the mobile web and apps is becoming an indispensable tool in the affiliate marketer’s armory. In this on-demand webinar, Merove Heifetz, Director of Digital Strategy at Acceleration Partners, and Justin Thomas, VP of Partnerships at Button, will discuss the challenges marketers are facing...
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John Ruhlin just might be the best gift-giver in the world. As founder of gifting and logistics company, The Ruhlin Group and author of Giftology, John knows a thing or two about why gifting matters and how, when it’s done right, it’s one of the most effective ways to: Get more referrals Stand out (in a good way) Get a meeting with almost any decision-maker Increase your client and employee retention Win the hearts and minds of your industry influencers and...
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Between Q2 2016 and Q2 2017, we analyzed affiliate program data from clients actively working with us and compiled the highlights in this must-read benchmark report. When you download it, you’ll learn: Why Q2 affiliate channel revenue grew 19.87% Y/Y Why revenue during Father’s Day week increased 49.01% Y/Y What helped improve affiliate clicks 27.97% Y/Y What contributed to 123% Y/Y revenue growth for content publishers You’ll also get smart strategy recommendations...
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