Summary When an AP affiliate program manager was promoted and transitioned off a client’s account, the new program manager followed the core pillars of AP’s Client Services Methodology to ensure the client received the same quality of service and maintained a high-value relationship with their account team. Core Pillars of Service Understandably, changes in account managers can lead to some misgivings on behalf of the client. To reestablish trust and confidence, the new account manager...
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Thursday, February 1st at 1pm EST Forget your website. Forget your call center. Forget today’s storefront. The future of brand interactions is changing beneath our feet and fingertips. In this new world of customer engagement, consumers will soon be interacting with brands in both customer service and commerce through voice, chatbots and more. In this webinar, Merove Heifetz, Director of Digital Strategy, and Dan Golden, President & Chief Search Artist of Be Found Online, will...
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At some point along an affiliate marketing program’s journey, it’s not uncommon for a company to contemplate switching from one technology platform provider to another. While the rationale for making this switch might be sound, there are important factors that must be considered before actually progressing with the platform migration process. Failure to do so can put your affiliate program in dire straits – not to mention the relationships with your publishing partners. To help...
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On this Outperform podcast episode, we take a deep-dive into what it’s like to go through AP’s Affiliate Academy. Angela Hughes, AP’s Associate Director of Affiliate Training & Quality and Amelia Glynn, our very first Affiliate Academy graduate, share what it’s like to actually go through the program, how to get the most out of it and why someone with account management in the digital marketing world should consider it. Listen to the episode here: If you can’t see the...
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On this Outperform podcast episode, Bob Glazer (AP Founder and Managing Director) chats with Nicole Sahin, CEO of Boston-based Globalization Partners, about what it takes to take your business global. As you’ll hear from Nicole, there’s a LOT that goes in to expanding your business into a new country. You’ll also learn that, when you have the right partners and expertise in place, going global doesn’t have to be as arduous or costly as many companies find it to be. Listen to the...
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Summary AP client wanted to adjust the commission rates paid to their affiliates as a part of their new focus on profitability. To help them accomplish their new goals, the team implemented unique strategies to help the client adjust their commission rates in ways that would also ensure their relationships with publishers remained strong. Calculating Consequences Since the AP account team did not have access to most of the metrics required to calculate net margin (as they were generated...
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What is the Capacity Experience Paradox? Why is it so critical to the success and growth rate of your business? And why is hiring someone who is “experienced” not always the wisest thing to do? These important questions are what AP founder and Managing Director, Bob Glazer and General Manager, Matt Wool, tackle on this special “Truth, Transparency and ‘Tails” episode of Outperform. Listen to the episode here: If you can’t see the embedded player above, you can listen to...
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Naveen Jain is a man who knows no limits. In addition to founding Viome, Naveen is the founder of Moon Express, World Innovation Institute, iNome, TalentWise, Intelius, and Infospace. He sees beyond the current business and technological landscape to create businesses that make a true impact. Naveen is the recipient of Ernst and Young's Entrepreneur of the Year, Silicon India's "Most Admired Serial Entrepreneur," and "Albert Einstein Technology Medal" for his pioneering in technology. Red...
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On this Outperform podcast episode, Bob Glazer, founder and Managing Director of Acceleration Partners, talks about the Entrepreneurial Operating System – what it is, what makes it a valuable system for fast-growing businesses and how AP uses it within our organization. Listen to the episode here: If you can’t see the embedded player above, you can listen to it on iTunes or Stitcher. Show Notes Tune in to this episode to learn: What the Entrepreneurial Operating System...
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Summary: Recruiting and optimizing a new type of affiliate partnership helped an Acceleration Partners client exceed their Y/Y revenue goal by over 145%. A Slump in Sales Since the inception of our client’s affiliate program, coupon affiliates played a key role in helping drive sales to their online marketplace of independent artists. However, as time went on, the client grew concerned that these sales weren't incremental. So, in 2015, the client decided to only accept content...
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July, August and September are busy months—especially for an affiliate program! To find out what worked, what didn’t and where learnings can be gleaned, we analyzed affiliate program data from retailers actively working with us during Q3 2016 and Q3 2017. We then took those findings and compiled the highlights in this must-read benchmark report. Download it and discover: How/why retailers’ affiliate channel revenue grew 39.09% Y/Y What Q3 seasonal campaign grew revenue 44.81%...
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On this Outperform podcast episode we chat with Mike Filbey, co-founder of ButcherBox, about how they’ve grown the company to over $30 million in just over two years marrying pay-for-performance with influencer marketing. Listen to the episode here: If you can’t see the embedded player above, you can listen to it on iTunes or Stitcher. Show Notes Tune in to this episode to hear: What ButcherBox is/does The inspiration for this business model ButcherBox’s marketing...
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