In the past couple of decades, online shopping has turned the retail world on its head. No longer do customers have to step foot in a store — or even get out of their houses — to make a purchase.
Now, in a time when adults in the U.S. spend 51 percent of their digital media time on a mobile device, mobile has taken that convenience one step further. Customers can shop from their living rooms, from the work break room, or even while they’re out on the town. There’s no need to log on to a computer when they can simply open an app or mobile site and make purchases from their phones.