One in four consumers will only book a holiday providing they can negotiate a discount on the price; new Acceleration Partners consumer research reveals...
On International Women’s Day (March 8), Helen Southgate shared here thoughts with PerformanceIN on the role of Women in the industry.
Some days it’s just easier to stare at the tiny digital clock at the top right corner of your computer screen than to actually focus on your work. Everyone needs a little life-affirming motivation to get through the work week before you can feel the enthusiasm drain out of you in the form of drool dripping from the side of your mouth. This is where the Friday Forward comes in.
While every organization works hard toward meeting its business objectives, this year we will see workplaces taking a greater interest in promoting work-life integration along with emphasizing employees’ pursuit of goals outside of the office. Rather than putting stress on employees and rewarding those who put work before everything else, employers will look to adopt a more personalized approach to handling individual recognition and the fulfillment of personal goals (i.e. getting in shape,...
Social proof. It's actually a thing. I’ll tell you why. You’ll probably agree to some or all of the following. You (often if not always) feel that anything experts use (or say) is great because they are probably more knowledgeable in their area of specialization. You prefer buying products endorsed by celebrities (because you trust them or want to be more like them. You rely on user reviews when shopping for products online
When I first started out in the world of affiliate marketing there were only handful of networks and affiliates. The space was dominated by paid search affiliates, driving traffic through keywords and the emergence of voucher and cashback affiliates were only just starting to gain momentum. The early adopters of the channel were trying to really understand how affiliates could drive sales and today this is still the case as the channel adapts and new trends emerge; a continuous cycle,...
The average conversion rate for retail affiliate programs rose in the fourth quarter of 2017 to 9.07% from 8.45% in the fourth quarter of 2016, according to a study released Monday. Revenue for retailers participating in an affiliate program grew 42.1% during the same time period and accounted for 36.2% of total revenue for the affiliate sector, according to Acceleration Partners, a global performance partnerships agency.
Friday Forward - what started as an email to his employees, who numbered fewer than 50, has ballooned into a list totaling more than 25,000 people all over the globe. How fast the list has grown and the change people have made in their lives because of them, is truly the inspiration.
Robert Glazer is the founder of Acceleration Partners, and author of “Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing”. Robert has been a leader in the affiliate industry for over a decade.