Rubbish click-throughs and shitty impressions, these are the real reasons a sensible company enters into an affiliate agreement. They are feed up with paying for traffic that doesn’t convert. But affiliate marketing is results based. A publisher might put a banner on their site for booking.com. Someone reads an article about running with the bulls in Spain, gets inspired, clicks the link, and sinks a few thousand into a holiday. It doesn’t matter if a million people saw the ad,...
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We’ve been hearing about ecommerce killing off brick-and-mortar retail for a few years now. And while there’s no evidence that physical stores are about to vanish, a new study does add a further note of ominousness to this familiar prediction. This holiday shopping season, more shoppers plan to buy gifts online than in stores.
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The Spanish-American philosopher George Santayana famously said, “Those who cannot remember the past are condemned to repeat it.” It’s fair to say that those who don’t learn from the past are also doomed to repeat it — an aphorism that applies to attribution in affiliate marketing. There’s little question that the companies, CMOs, and marketers who will reap the most rewards from the affiliate model in upcoming years will do so because they remember — and learned from —...
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Remote teams often have to be more deliberate in how they structure and build their company cultures, measure performance, and advance people into leadership. Helen Southgate, the managing director of Acceleration Partners, says that “by providing the right structure, technology, processes and training, companies with a remote workforce can build a culture based on trust, loyalty, hard work and collaboration and for many people, this creates a more effective and enjoyable working...
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A few years ago I began the habit of getting up earlier and writing in my journal, taking the time to be reflective, appreciative and grateful. I went over my goals each morning and my values. I devoted time to reading stories and quotations that inspired me. Finding, reading and journaling about these pieces of inspiration soon became an integral part of my morning routine, and my ability to live my day more intentionally and focused.
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Face à l’éclosion rapide de multiples canaux d’acquisition, le marketing d’affiliation est trop souvent perçu comme une pratique une peu datée qui se renouvelle peu. Pourtant si elle existe depuis les débuts du e-commerce, il doit y avoir une raison.
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Marketers used to not take affiliate marketing seriously. It was thought of as a get rich quick tactic, and brands didn't want to take the risk on it. But now, affiliate marketing is way more brand-friendly, and it's aligned with a lot of the same things we value now, like paying for performance and mapping the customer journey.
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The advance of the internet has democratized admission to the world of entrepreneurship. From virtually anywhere in the world (provided internet access), makers can launch real, viable businesses capable of generating tens of millions of dollars a year. While technology has lowered the barrier to entry to starting a business, there is still an infinite supply of problems just waiting to be solved. With tons of ideas out there, what does it really take to build your startup (besides a bit of...
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The path to successful entrepreneurship is never straight and narrow, but I think the tipping point for many company founders comes when business as usual just isn't working anymore. To grow, to expand—maybe even just to stay alive—means radical change.
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Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging? What’s missing is the why behind consumers interacting with a piece of content.
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I wanted to learn more about the real Helen, so I asked her a variety of questions I figured she had not been asked in previous interviews. Topics included…
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A common conundrum for employers is whether to hire talented employees from the outside, or develop them from the inside. If you want to build a performance-based culture -- a workplace that rewards people for what they actually achieve on the job -- you should consider the latter, according to Entrepreneur.com guest writer Robert Glazer, founder and managing director of Acceleration Partners.
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