I just returned from ten days traveling aboard an RV through Yellowstone and the Grand Tetons with my family. It was an off-the-grid trip that recharged my batteries and gave me enjoyable, quality time with my wife and kids. This time off also lead to several breakthrough business ideas and lessons that I thought I would share:
When companies evolve at a rapid pace, often people cannot keep up. Some individuals who fit our company in its infancy became a weaker fit over time. They may have had difficulty keeping up with our company’s growth rate and the requirements of their evolving roles.
The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company’s reach. But when reports show that 78 percent of brand marketers are worried about being able to accurately measure the return on their influencer marketing investments, you know something’s off.
It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. To get your reading list started, here are 11 marketing...
Affiliate marketing has been around for a long time, but just like other models of business, it is rapidly evolving. Founder and Managing Director of Acceleration Partners, Robert (Bob) Glazer is here to discuss his passion for growing revenue and profits for B2C-based companies.
US performance marketing agency, Acceleration Partners (AP) launched its UK and European base last month with Helen Southgate taking on the role of managing director. As the largest independent agency, working with clients like Adidas, Reebok, eBay, Travelex and Pearsons, AP have around 70 employees who help develop their performance marketing solutions to grow its business in a way that is right for the advertiser.
If some amazing technology could figure out for you the best way to show the right ad at the right time to your ideal customer, you’d use it, right? That’s the promise that has drawn so many companies to programmatic display advertising.
If you’ve ever seen an “Oprah’s Favorite Things” episode; or watched Sofia Vergara make coffee “just like she had in Columbia” using the Ninja Coffee Bar® brewing system; or gone out and purchased something because the cool kid in school had it, then you’re already quite familiar with influencer marketing.
Leading a team from the mountain’s base to the summit isn’t easy, and it’s just as challenging to reach that figurative peak together. However, if you find out exactly what it is that motivates your team, you can become the perfect guide to lead them.
We've all spent money on things that were sold as "the next best thing," only to be disappointed when those promises aren't delivered or don't result in a return on our investment. Now imagine spending millions of dollars on something that not only turns out to be fraudulent but also benefits your agency "partners" at your expense. That's the painful situation many chief marketing officers have been facing with programmatic display advertising.
Performance affiliate marketing is a vital form of direct to consumer digital marketing and it can also be a game-changer in terms of business development and practices. Author of Performance Partnership Robert Glazer draws on his experience to help companies built upon a model.