Merove works with clients on website updates and launches, information architecture, search engine optimization, digital ads, and overall digital strategy and client engagement. She enjoys using data-driven strategies to achieve business objectives and has over fifteen years of diverse digital marketing, strategy, and operations experience in companies of all types and sizes including international nonprofits, start-ups, small businesses, online retailers, and everything in between. Prior to joining AP, she worked as a freelance marketing and digital strategy consultant with several agencies and individual clients. Merove has an MBA from George Washington University and an undergraduate degree in biology from Boston University. She is an avid traveler with thirty-five countries checked off her list so far, and is also a nature lover and foodie.