Why 2nd Generation Affiliate Programs Produce Better Results
Online retailers are waking up to the fact that many affiliate marketing programs don’t deliver incremental revenue as promised, cannibalize existing marketing channels, and damage their brand. As both education and technology in the industry improve, however, this does not need to be the case.
Smart internet retailers are moving to new “second generation” affiliate programs that target a different base of partners and use better analytics and advanced attribution to drive revenue in a more brand-supportive way.
In this webinar Robert Glazer, founder and managing director of Acceleration Partners, will outline these important industry changes and explain how taking a closer look at programs under an attribution lens can pay huge dividends.
In this webinar, you will learn:
- Valuable information about the costs of Gen 1 affiliate program
- Tangible takeaways for upgrading your program to Gen 2
- High-level visibility into the future of affiliate programs and performance marketing
Robert Glazer is a customer acquisition specialist with an exceptional track record in growing revenue and profits for fast-growing consumer products and services companies.
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