AP_Bookcover_3D_GiudeToBTSSecond only to the holiday shopping frenzy at the end of every year, back to school is one of the most important times of the year for retail businesses. Every August and September parents and kids, from kindergarten all the way through college, are on the lookout for everything from school supplies and electronics to clothing and shoes.

Last year shoppers spent almost $75 billion, which means businesses can’t afford to miss out. Marketers should start preparing their campaigns well in advance. By late spring or early summer a definite strategy should already be taking shape.

This e-book will give you the essential facts about back to school and outline strategies for success across all the major channels so your business can make informed decisions about this critical time in the retail calendar.

In this e-book you will learn:

• Important trends for the back-to-school shopping season

• Back-to-school tips and strategies for the major digital marketing channels