Navigating Next Generation Affiliate Programs
Affiliate marketing is changing rapidly and the future of affiliate marketing is no longer limited to the traditional players in the space. New partners and technology platforms have come into the mix that are shaping the affiliate channel moving forward. Brands are developing and managing strategic and integrated large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis.
Robert Glazer will share best practices on how to elevate your affiliate channel so you can deliver on the promise of incremental revenue, new customers and raising brand awareness. He’ll also share case studies from leading retailers on how they have applied these strategies to improve results.
Attendees will learn how to transform their affiliate program by:
- Building the right team
- Valuing the right metrics
- Managing payouts to reward the most valuable affiliates
- Recruiting high-quality affiliates and performance based partners to your program
- Demanding transparency with centralized reporting, automatic payments and a standardized operating framework
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