It’s no secret that Facebook and Instagram users have come to expect inspiring video that stands out in their feed.  No longer exclusively the domain of brand marketers, many advertisers are leveraging video to effectively reach Facebook and Instagram’s “see now, buy now” audience.

Eran Lobel, CEO of ELEMENT Productions, and Jesse Mastro, Director of Paid Marketing at Acceleration Partners, will review challenges and opportunities for brands tackling video ads on Facebook and Instagram.  We’ll share best practices on how to leverage the social networks’ flexible ad formats, auto-play functionality and direct response features to drive performance. We’ll also share examples of real video ads to demonstrate what’s possible with the medium and to inspire you for your next campaign.

In this webinar, you will learn:

  • Best practices for high-performing video ad creative
  • Strategies for boosting engagement and conversions
  • Video ad examples and why they work

Presented By:

AP_Headshots_JesseMastro2Jesse Mastro
Director of Paid Marketing, Acceleration Partners
Jesse leads the digital strategy team to support clients on growth initiatives, with a specialty in paid search, product listing ads, and Facebook advertising. He has worked with businesses of all sizes from start-ups to some of the most recognized brands in the world to establish growth strategies using paid social mediums like Facebook and Instagram. By implementing unique and scalable Facebook/Instagram strategies, Jesse has helped his clients increase brand awareness and direct response initiatives.


Eran Lobel
CEO & Executive Producer, ELEMENT Productions
Eran founded ELEMENT in 1998 and grew it into one of New England’s premiere full service production, post production and integrated content companies. He has a passion for technology, food, and entrepreneurship and produces award-winning content for commercial and web advertising, television programs and long-format films. Eran is a founding board member of both FILMA and the Massachusetts Production Coalition (MPC), is a current board member of the Boston Ad Club and also serves on the City Year Seventh Generation board of advisors.