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Google makes about 500-600 changes to their algorithm each year and keeping up with these rapid changes presents a huge challenge for marketers.

The next Google update, Penguin, has been a hot topic for search marketers and there has been much anticipation of its launch. Google recently announced that Penguin will launch “as soon as it’s ready,” but remains vague on the specific timing. So what does that mean for marketers and what should they do now?

Merove Heifetz, Associate Director of SEO & Digital Strategy and Bonnie Herman, Senior Account Manager of SEO & Digital Strategy will discuss what the Penguin update may entail, how to prepare your site and why it’s so important.

In this webinar you will learn:

  • What you need to know about the upcoming Penguin update
  • What necessary steps to take to prepare your website for Penguin
  • How to identify if your site has been negatively impacted
  • How to manage the negative impacts on your website

Presented by:

Merove Heifetz
Associate Director of SEO & Digital Strategy

AP_Headshots_MeroveMerove works with clients on SEO, technical audits, website launches/re-launches, platform selection, information architecture, content marketing and overall digital strategy and client engagement. She has 16+ years of diverse digital marketing experience with companies of all types including online retailers, start-ups and nonprofits.

Bonnie Herman
Senior Account Manager of SEO & Digital Strategy

With 10 years of digital marketing expeAP_Headshots_BonnieHerman2rience, Bonnie focuses on SEO, including technical audits, link building and content marketing, along with overall website strategy. She began her career at Wayfair.com, transitioning into an SEO-dedicated position. She later joined Connelly Partners, a full-service advertising agency, as SEO director and led the team on all SEO engagements and strategy.