Affiliate Marketing Grows Up
How the Industry’s Latest Transformation is Making Programs More Profitable and Brand-Supportive
Many affiliate programs that appear to be sources of easy revenue often prove to be major cost centers full of fraud and off-brand promotion upon closer inspection. Affiliate programs can deliver incremental and performance-based revenue, but only if merchants upgrade their inefficient first generation programs to Gen 2 programs that emphasize high-quality partners and multi-channel attribution.
In this e-book you’ll learn how to transform your affiliate program into a profitable channel for new customer acquisition by:
- Investing in quality management
- Valuing the right metrics
- Altering payout to reward the most valuable affiliates
- Recruiting high-quality affiliates to your program
- Consolidating your program on one network
- Demanding transparency
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