Between Q2 2016 and Q1 2017, we analyzed affiliate program data from clients actively working with us and compiled the highlights in this must-read benchmark report. When you download it, you’ll learn: Why Q2 affiliate channel revenue grew 19.87% Y/Y Why revenue during Father’s Day week increased 49.01% Y/Y What helped improve affiliate clicks 27.97% Y/Y What contributed to 123% Y/Y revenue growth for content publishers You’ll also get smart strategy recommendations...
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Lack of talent – people with the right skills, experience and know-how to properly manage an affiliate program – is a real issue facing the affiliate marketing industry. On this Outperform episode, Emily Tetto (Director of Talent and Culture) and Angela Hughes, (Associate Director of Affiliate Training and Quality) discuss what Acceleration Partners is doing to help resolve this issue. Listen to the episode here: If you can’t see the embedded player above, you can listen to...
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SUMMARY Acceleration Partners’ AP Influence program connects clients with micro-influencers through a unique partnership structure to help reach and engage niche audiences through influencer-generated content and track performance along the way. Read the full case study > CONTENT CHALLENGES FACING AP CLIENTS Over the past few years, many of our clients have increased their focus on bringing high-value content affiliates into their affiliate program in an effort to drive brand...
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  “When we gave these bracelets to our friends and family, we were sharing our Pura Vida journey with them.” – Griffin Thall In this Outperform podcast episode, we chat with Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, as a part of our Profile of a Growth Marketer (PGM) series. Griffin and his long-time friend, Paul Goodman, founded Pura Vida Bracelets in 2010. Since then, they’ve grown it into a million-dollar business venture and provide fill-time jobs to over...
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Download Chapter 1 of Performance Partnerships There isn’t a company in the world that couldn’t benefit from more partnerships built upon a performance model. Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing, will give you an eye-opening, behind-the-scenes look at the affiliate (performance) marketing industry. Download this exclusive release of the book's introduction, foreward by Cameron Herold and first chapter. You will...
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Most companies know what Influencer Marketing is, but they don’t know how to cost-effectively get important bottom-of-funnel metrics from their influencer campaigns, such as engagement, click through rate, or impressions. On this Outperform episode, Alison Chew, Acceleration Partners' Director of Partners & Innovation, will explain how brands can access these important KPIs and get a better understanding for how their influencer campaigns are performing. Listen to the episode...
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The affiliate marketing model has many different parts, players and partnerships. To make it easy to remember the who’s who and what’s what in this essential marketing framework, we created a one-page quick guide to the Key Players in the Affiliate Marketing Model. Download it for free so you can have a quick reference whenever you need it! To get the full picture of all the players, including in-depth details about each group and how they all work together, download our Ultimate...
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Technology is an important component of an affiliate program; it’s the technology that makes it possible for companies to track and measure the performance of their program as well as properly pay their partners. This technology is provided through either an affiliate network or a software as a service (SaaS) platform. Download our free quick guide to Affiliate Networks and SaaS Platforms and have an easy-to-understand reference for what each technology solution does, how they are...
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Attribution continues to be a perplexing topic for marketers. With consumers engaging with various touchpoints throughout their buyer journey, it can be a struggle for businesses to assign credit to the appropriate channels. Kelly Ground, Senior Account Manager at Acceleration Partners and Michael Loban, CMO of InfoTrust LLC will address some key challenges with attribution and offer best practices to follow when creating an attribution model for your business. In this webinar you will...
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Between Q1 2016 and Q1 2017, we analyzed affiliate program data from clients actively working with us and compiled the highlights in this must-read benchmark report. When you download it, you’ll learn: Why Q1 affiliate channel revenue grew 28.49% Y/Y Our notion for why conversions improved 33.70% Y/Y What helped clients in the fitness and sportswear vertical experience a +75.78% Y/Y click rate increase Why Y/Y revenue and conversion rates for content publishers...
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Mistakes. We all make ‘em, but that doesn’t mean they’re easy to admit. On this special edition “Truth, Transparency, and ‘Tails” episode of our Outperform podcast, AP’s Bob Glazer (founder and managing director) and Matt Wool (general manager) open the kimono once again and share some of the biggest business mistakes they’ve made in three key areas: clients, people, and strategic decision-making. Listen to the episode here: In this episode, Bob and Matt...
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As the desire for pay-for-performance has expanded, the number of brands expanding their affiliate marketing strategies has grown exponentially. They are bringing together many channels, leveraging new technology and tactics to create programs that drive more sustainable revenue by focusing on high-quality partners, mobile, attribution and global expansion. Robert Glazer, managing director of Acceleration Partners, and Adam Martin, SVP of Sales at Performance Horizon, will discuss the...
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