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The bar for mobile apps is set high.  In 2016, 23 percent of apps were used only once during a six-month time period. This implies that e-commerce companies that launch an app must sell users on the usefulness of their app very quickly. Although app competition is fierce, apps have proven to be an important part of the mobile marketing puzzle. So how can you get the most exposure and engagement from your e-commerce app? In this short but substantial guide, you will learn:...
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Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app. In this webinar, Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners and Dan Golden, President of Be Found Online, will offer proven strategies for successful mobile app promotion, including best practices for app pre- and post-launch activities...
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When it comes to the last three months of the year, the stakes are higher than ever for e-retailers. In 2015, 31.5 percent of the $343 billion transacted online occurred in Q4. For the 29 largest publicly traded e-retailers, Q4 sales represented 37.2 percent of their total online sales for the year, according to Internet Retailer. Come Q4, people are in the shopping spirit - and it seems to start earlier every year. So what can you do now to help capture their attention? Download our free...
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For companies expanding globally, affiliate marketing presents the opportunity to grow market share and introduce your brand to new audiences. However, this venture isn’t as simple as replicating your existing affiliate program in a new country. Entering new markets can be fraught with challenges for retailers unfamiliar with the nuances in each country, including network and agency differences, trouble recruiting and supporting local affiliates and differences in compliance and other...
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At Acceleration Partners, our mission is to help companies move away from affiliate programs that are more expensive and less effective than they should be. That’s why we are offering a free affiliate marketing audit – to reveal hidden sources of costs within your affiliate program and outline opportunities for expansion. Companies that have revamped their programs based on our recommendations have on average saved 30 percent of unnecessary program costs and identified millions of...
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Get an unbiased overview of your company’s performance marketing with a free digital marketing strategy audit. We’ll evaluate your current marketing programs and brainstorm new approaches for improving performance. For your assessment, an Acceleration Partners marketing specialist will: Review your existing paid marketing and SEO programs  Assess your website’s design, structure, features, and functionality Evaluate your ad creative, content, and landing pages  Recommend...
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Affiliates, also referred to as influencers, bloggers and publishers, are marketers first and foremost. They often excel at certain specialized skill sets and are adept at figuring out and adopting new channels before the larger players do. By working with them as a partner, companies can leverage affiliates’ skills and capabilities to improve their company’s performance, particularly in the areas of email, paid search, social, deals, partnerships, and referrals. Traditional...
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When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting. Merove Heifetz, Director of SEO & Strategy at Acceleration Partners and Brittni Kinney, Client Engagement Specialist at Influence & Co., discuss some external factors impacting this relationship (and potentially leading it astray) and share ideas for how digital marketers can help ensure a...
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Site Migration & SEO Case Study The Opportunity Our client, a leading online supplier of fly fishing gear, migrated to a new CMS and experienced a large drop in search traffic. Organic visits fell 36% and the number of keywords ranking in Google fell from 625 to 265. During the crucial holiday period, organic visits were down 40% compared to the previous year. The client reached out to Acceleration Partners for help recovering their traffic. Strategy & Approach After...
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Affiliate Marketing Case Study The Opportunity In an effort to reframe how people perceive and experience fitness, a leading fitness brand’s campaign became a clarion call to embrace physicality in a hyper-technological world. The challenge for Acceleration Partners was to amplify the campaign reach through the brand’s affiliate marketing program following the campaign launch in a Super Bowl commercial on February 1st. Strategy & Approach With a focus on branding over...
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Affiliate Marketing Case Study   Opportunity Acceleration Partners worked closely with children’s specialty retailer to develop and launch their affiliate program. Their objective was to create an affiliate marketing strategy that would grow their consumer base while also minimizing cost per acquisition. Strategy & Approach The children's specialty retailer looked to the affiliate channel as a primary vehicle for acquiring new online customers. Acceleration Partners devised a...
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Paid Search, Display & Remarketing Case Study The Opportunity A well-known retailer of durable labels for families, and a growing line of products featuring baby labels, child safety products, sports labels, household organizational labels and seasonal items turned to Acceleration Partners to expand its back-to-school sales beyond email and organic traffic with paid search, display advertising and remarketing. Strategy & Approach Acceleration Partners made this program...
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