Between Q1 2016 and Q1 2017, we analyzed affiliate program data from clients actively working with us and compiled the highlights in this must-read benchmark report. When you download it, you’ll learn: Why Q1 affiliate channel revenue grew 28.49% Y/Y Our notion for why conversions improved 33.70% Y/Y What helped clients in the fitness and sportswear vertical experience a +75.78% Y/Y click rate increase Why Y/Y revenue and conversion rates for content publishers...
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Mistakes. We all make ‘em, but that doesn’t mean they’re easy to admit. On this special edition “Truth, Transparency, and ‘Tails” episode of our Outperform podcast, AP’s Bob Glazer (founder and managing director) and Matt Wool (general manager) open the kimono once again and share some of the biggest business mistakes they’ve made in three key areas: clients, people, and strategic decision-making. Listen to the episode here: In this episode, Bob and Matt...
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As the desire for pay-for-performance has expanded, the number of brands expanding their affiliate marketing strategies has grown exponentially. They are bringing together many channels, leveraging new technology and tactics to create programs that drive more sustainable revenue by focusing on high-quality partners, mobile, attribution and global expansion. Robert Glazer, managing director of Acceleration Partners, and Adam Martin, SVP of Sales at Performance Horizon, will discuss the...
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For too long, the affiliate model has been shrouded in secrecy, obscurity, complexity, and confusion. Sure, there are many moving parts and players, but that shouldn’t be the rationale for keeping this model in the “confounding” category, as it’s been for far too long; it’s simply too valuable and effective of a framework. While we’re certainly not claiming that this eBook is a panacea for understanding all there is to know about affiliate marketing, we do honestly believe...
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On today’s episode, Todd Crawford, Vice President of Strategic Initiatives at Impact Radius and Bob Glazer, Acceleration Partners’ Founder and Managing Director, discuss affiliate networks and software as a service (SaaS) technology solutions – specifically how both serve the affiliate industry, some differences between them, and how companies use them for the technology needs of their affiliate program. Listen to the episode here: If you can’t see the embedded player...
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Summary In addition to setting up an affiliate program from scratch for a B2B service provider, the Acceleration Partners team also came up with a more strategic and effective approach for their program that has enabled the client to realize a notable increase in the volume and quality of both leads and new business customers. Read the full case study > Embracing New Opportunities When you do good work for clients, they appreciate it. Some will even show their appreciation by...
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On this episode, we discuss transparency in the workplace and why it’s essential to a healthy work culture. Speaking to this important topic is Emily Tetto, AP’s Director of Talent and Culture. In addition to being honored as one of the top female business leaders in Boston, Emily has implemented many tools and processes to help ensure AP is a transparent place to work. Listen to the episode here: If you can’t see the embedded player above, here’s another way to...
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Summary AP team saved client (Client X) $560,000 in under a year; migrated their affiliate program to a new technology platform; adjusted their affiliate commission structure; shifted their attribution to an external payout model; brought on higher-quality affiliates who drive incremental sales for their program. Read the full case study > Pursuing a New Path Prior to working with Acceleration Partners, Client X hadn’t worked with an affiliate program management agency before. They...
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There isn’t a company in the world that couldn’t benefit from more partnerships built upon a performance model, and there’s no better guide to help you navigate its nuances than AP Founder and Managing Director, Robert Glazer. His new book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing, will give you an eye-opening, behind-the-scenes look at the affiliate (performance) marketing industry. Download this exclusive release of...
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Summary Acceleration Partners helped client (Client X) establish a second affiliate program focused on the “sell” side of their business; attract better affiliates to their existing affiliate program focused on the “buy” side of their business; and drive a lead conversion rate of 49%. Read the full case study > New Needs, Old Challenges When Client X was introduced to Acceleration Partners, their affiliate program was on autopilot, with no dedicated resource to oversee its...
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Are you a “Visionary” or an “Integrator? What’s the difference? In this special Outperform podcast episode (which we’re calling “Truth, Transparency, and ‘Tails”) Bob Glazer (AP’s founder and managing director) and Matt Wool (general manager) answer these very questions – while sippin’ a cocktail. Listen to the episode here: Tune in to learn: Why roles of Visionary and Integrator are essential to an organization’s success – no matter the size What...
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 SUMMARY One of Acceleration Partners’ top clients challenged us with recruiting 6,600 new high quality content affiliates for their program in a very short time-frame. Not only did the AP team accomplish this goal, they beat it and helped the retailer increase their affiliate join rate by 127 percent over a five month period. Read the full case study > TARGETED RECRUITMENT A longtime client of Acceleration Partners wanted their affiliate recruitment to focus more on content...
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