Affiliate marketing has long proven to be an effective, high ROI model for driving new customer acquisitions, increasing brand awareness, and growing customer engagement. In fact, a recent BI Intelligence study found that affiliate marketing is one of online retailers' fastest-growing sources of revenue. While impressive, the majority of marketers (78 percent) still consider affiliate marketing to be their least mastered digital skill, according to a Chief Marketing Officer (CMO) benchmark...
Read More >>
Want to learn how your in-house affiliate team can work effectively with an affiliate management agency? Then this episode is for you. In this episode, Veronica Morales, an Associate Account Director at Acceleration Partners, shares her experience working on both an in-house team and as an account manager with an agency. She offers perceptive best practices for how each side can work effectively together. If you have an in-house affiliate team and work with – or are thinking about...
Read More >>
Affiliate marketing has progressed into a primary source of revenue for many advertisers. In fact, according to a Forester survey commissioned by Rakuten Affiliate Network, affiliate marketing in the US is estimated to become a $6.8 billion industry by 2020. As the industry continues to mature, innovate and evolve, advertisers can expect the affiliate model to positively impact their incremental sales and business growth. We've outlined four affiliate marketing sectors in particular that...
Read More >>
The idea of having a job that allows you to work from home appeals to many people. But what does it really mean? And how does one find a company that would allow them to work full-time or part-time from home? In this episode, our Director of Talent & Culture, Emily Tetto addresses these questions and many more. If you’re hoping that this is the year that you get the career you want working remotely from home, this episode is a must-listen. Show Notes: What it means to work...
Read More >>
Publisher Development is critical to any performance marketing program, but it’s grown in complexity and scale. No longer is it just about recruiting publishers for an affiliate marketing program. It’s so much more and our Global Director of Strategic Partners and Publishers, Alison Chew, explains why. This eye-opening episode will reveal how and why publisher development is a critical component to any type of marketing partnership, not just affiliate marketing. Show Notes: Who...
Read More >>
In this first episode, Robert (Bob) Glazer, Acceleration Partners’ Founder and Managing Director, shares how he thinks the performance marketing industry will change in 2017 and beyond. Before diving in to his predictions, he reflects back on what’s been happening over the past 5 years or so that’s led to the significant changes we’re seeing in the industry. Notes to give you a taste of what we discussed on these episodes: Happenings driving changes in the performance...
Read More >>
Marketers are spending billions of dollars on social media advertising. Mostly that’s because paid social ads work. There are several essential elements of paid social advertising campaigns including visually engaging ad creative, precise targeting, frequent testing and optimization. In this webinar, Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners and Brad O'Brien, VP of Social at 3Q Digital, will discuss key strategies for developing effective ad creative...
Read More >>
Affiliate marketing is changing rapidly and the future of affiliate marketing is no longer limited to the traditional players in the space. New partners and technology platforms have come into the mix that are shaping the affiliate channel moving forward. Brands are developing and managing strategic and integrated large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis. Robert Glazer will share best practices on how to elevate your...
Read More >>
The bar for mobile apps is set high.  In 2016, 23 percent of apps were used only once during a six-month time period. This implies that e-commerce companies that launch an app must sell users on the usefulness of their app very quickly. Although app competition is fierce, apps have proven to be an important part of the mobile marketing puzzle. So how can you get the most exposure and engagement from your e-commerce app? In this short but substantial guide, you will learn:...
Read More >>
Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app. In this webinar, Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners and Dan Golden, President of Be Found Online, will offer proven strategies for successful mobile app promotion, including best practices for app pre- and post-launch activities...
Read More >>
When it comes to the last three months of the year, the stakes are higher than ever for e-retailers. In 2015, 31.5 percent of the $343 billion transacted online occurred in Q4. For the 29 largest publicly traded e-retailers, Q4 sales represented 37.2 percent of their total online sales for the year, according to Internet Retailer. Come Q4, people are in the shopping spirit - and it seems to start earlier every year. So what can you do now to help capture their attention? Download our free...
Read More >>
For companies expanding globally, affiliate marketing presents the opportunity to grow market share and introduce your brand to new audiences. However, this venture isn’t as simple as replicating your existing affiliate program in a new country. Entering new markets can be fraught with challenges for retailers unfamiliar with the nuances in each country, including network and agency differences, trouble recruiting and supporting local affiliates and differences in compliance and other...
Read More >>