On today’s episode, Todd Crawford, Vice President of Strategic Initiatives at Impact Radius and Bob Glazer, Acceleration Partners’ Founder and Managing Director, discuss affiliate networks and software as a service (SaaS) technology solutions – specifically how both serve the affiliate industry, some differences between them, and how companies use them for the technology needs of their affiliate program. Listen to the episode here: If you can’t see the embedded player...
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Summary In addition to setting up an affiliate program from scratch for a B2B service provider, the Acceleration Partners team also came up with a more strategic and effective approach for their program that has enabled the client to realize a notable increase in the volume and quality of both leads and new business customers. Read the full case study > Embracing New Opportunities When you do good work for clients, they appreciate it. Some will even show their appreciation by...
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On this episode, we discuss transparency in the workplace and why it’s essential to a healthy work culture. Speaking to this important topic is Emily Tetto, AP’s Director of Talent and Culture. In addition to being honored as one of the top female business leaders in Boston, Emily has implemented many tools and processes to help ensure AP is a transparent place to work. Listen to the episode here: If you can’t see the embedded player above, here’s another way to...
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Summary AP team saved client (Client X) $560,000 in under a year; migrated their affiliate program to a new technology platform; adjusted their affiliate commission structure; shifted their attribution to an external payout model; brought on higher-quality affiliates who drive incremental sales for their program. Read the full case study > Pursuing a New Path Prior to working with Acceleration Partners, Client X hadn’t worked with an affiliate program management agency before. They...
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There isn’t a company in the world that couldn’t benefit from more partnerships built upon a performance model, and there’s no better guide to help you navigate its nuances than AP Founder and Managing Director, Robert Glazer. His new book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing, will give you an eye-opening, behind-the-scenes look at the affiliate (performance) marketing industry. Download this exclusive release of...
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Summary Acceleration Partners helped client (Client X) establish a second affiliate program focused on the “sell” side of their business; attract better affiliates to their existing affiliate program focused on the “buy” side of their business; and drive a lead conversion rate of 49%. Read the full case study > New Needs, Old Challenges When Client X was introduced to Acceleration Partners, their affiliate program was on autopilot, with no dedicated resource to oversee its...
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Are you a “Visionary” or an “Integrator? What’s the difference? In this special Outperform podcast episode (which we’re calling “Truth, Transparency, and ‘Tails”) Bob Glazer (AP’s founder and managing director) and Matt Wool (general manager) answer these very questions – while sippin’ a cocktail. Listen to the episode here: Tune in to learn: Why roles of Visionary and Integrator are essential to an organization’s success – no matter the size What...
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 SUMMARY One of Acceleration Partners’ top clients challenged us with recruiting 6,600 new high quality content affiliates for their program in a very short time-frame. Not only did the AP team accomplish this goal, they beat it and helped the retailer increase their affiliate join rate by 127 percent over a five month period. Read the full case study > TARGETED RECRUITMENT A longtime client of Acceleration Partners wanted their affiliate recruitment to focus more on content...
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If you’ve been following our blog and industry articles, you know that we’ve been talking a lot about Performance Partnerships™ - and not just because Bob, AP’s fearless founder and managing director, has a book coming out of the same name in a few months. We’re focusing on this concept because we genuinely believe that it will define the (near) future of affiliate (performance) marketing. On this Outperform podcast episode, you will learn: What we mean by Performance...
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SUMMARY Acceleration Partners grew client’s overall revenue by 206% year-over-year (YOY) while maintaining their return on ad spend goal of $9 and recruiting over 800 quality affiliates into program. EVALUATING THE ISSUES One of the services Acceleration Partners is valued for is our complementary affiliate program assessments. When we conduct these evaluations for companies, we look at everything from the types of affiliates in the program and the clicks and conversions they are...
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THE OPPORTUNITY Influencer marketing is growing in popularity among online retailers as they seek to expand their reach with relevant shoppers and drive traffic to stores. Retailers have already been doing influencer marketing in the form of affiliate marketing, providing marketing tools and support to partners who decide how to present content to their audience.  By managing midtier to long-tail influencers through their affiliate programs, online retailers can better reward performance,...
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Marketers are increasingly demanding a more performance-based approach. They are taking direct control over their performance marketing programs and expanding their affiliate program to include influencers and other partner relationships. Rather than relying on vanity metrics, influencers and partners are increasingly being measured on a pay-for-performance model where companies set goals and partners are only paid when they are reached. Robert Glazer, Managing Director of Acceleration...
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