SUMMARY One of Acceleration Partners’ top clients challenged us with recruiting 6,600 new high quality content affiliates for their program in a very short time-frame. Not only did the AP team accomplish this goal, they beat it and helped the retailer increase their affiliate join rate by 127 percent over a five month period. Read the full case study > TARGETED RECRUITMENT A longtime client of Acceleration Partners wanted their affiliate recruitment to focus more on content...
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If you’ve been following our blog and industry articles, you know that we’ve been talking a lot about Performance Partnerships™ - and not just because Bob, AP’s fearless founder and managing director, has a book coming out of the same name in a few months. We’re focusing on this concept because we genuinely believe that it will define the (near) future of affiliate (performance) marketing. On this Outperform podcast episode, you will learn: What we mean by Performance...
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SUMMARY Acceleration Partners grew client’s overall revenue by 206% year-over-year (YOY) while maintaining their return on ad spend goal of $9 and recruiting over 800 quality affiliates into program. EVALUATING THE ISSUES One of the services Acceleration Partners is valued for is our complementary affiliate program assessments. When we conduct these evaluations for companies, we look at everything from the types of affiliates in the program and the clicks and conversions they are...
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THE OPPORTUNITY Influencer marketing is growing in popularity among online retailers as they seek to expand their reach with relevant shoppers and drive traffic to stores. Retailers have already been doing influencer marketing in the form of affiliate marketing, providing marketing tools and support to partners who decide how to present content to their audience.  By managing midtier to long-tail influencers through their affiliate programs, online retailers can better reward performance,...
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Marketers are increasingly demanding a more performance-based approach. They are taking direct control over their performance marketing programs and expanding their affiliate program to include influencers and other partner relationships. Rather than relying on vanity metrics, influencers and partners are increasingly being measured on a pay-for-performance model where companies set goals and partners are only paid when they are reached. Robert Glazer, Managing Director of Acceleration...
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Nexus, also called “sufficient physical presence,” is a legal term that refers to how companies doing business in a state must collect and pay tax on sales in that state. It sounds relatively simple, but it’s anything but. Download this cheat sheet to learn: What the “Affiliate State Tax Nexus” or “Click-through Nexus” laws are Why states decided to implement these laws What states have passed legislation What states have not passed legislation and what...
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On this episode AP’s Director of Talent and Culture, Emily Tetto discusses AP’s philosophy for hiring for day one and then promoting when ready. This short and sweet podcast (it’s only about 8 minutes and 45 seconds in length) is helpful for: Our existing and prospective clients. Emily shares insights into who we hire to manage their program, how we do it and our approach to making sure that our team members are in the right seat at the right time.Before we bring on an account...
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Affiliate marketing has long proven to be an effective, high ROI model for driving new customer acquisitions, increasing brand awareness, and growing customer engagement. In fact, a recent BI Intelligence study found that affiliate marketing is one of online retailers' fastest-growing sources of revenue. While impressive, the majority of marketers (78 percent) still consider affiliate marketing to be their least mastered digital skill, according to a Chief Marketing Officer (CMO) benchmark...
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Want to learn how your in-house affiliate team can work effectively with an affiliate management agency? Then this episode is for you. In this episode, Veronica Morales, an Associate Account Director at Acceleration Partners, shares her experience working on both an in-house team and as an account manager with an agency. She offers perceptive best practices for how each side can work effectively together. If you have an in-house affiliate team and work with – or are thinking about...
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Affiliate marketing has progressed into a primary source of revenue for many advertisers. In fact, according to a Forester survey commissioned by Rakuten Affiliate Network, affiliate marketing in the US is estimated to become a $6.8 billion industry by 2020. As the industry continues to mature, innovate and evolve, advertisers can expect the affiliate model to positively impact their incremental sales and business growth. We've outlined four affiliate marketing sectors in particular that...
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The idea of having a job that allows you to work from home appeals to many people. But what does it really mean? And how does one find a company that would allow them to work full-time or part-time from home? In this episode, our Director of Talent & Culture, Emily Tetto addresses these questions and many more. If you’re hoping that this is the year that you get the career you want working remotely from home, this episode is a must-listen. Show Notes: What it means to work...
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Publisher Development is critical to any performance marketing program, but it’s grown in complexity and scale. No longer is it just about recruiting publishers for an affiliate marketing program. It’s so much more and our Global Director of Strategic Partners and Publishers, Alison Chew, explains why. This eye-opening episode will reveal how and why publisher development is a critical component to any type of marketing partnership, not just affiliate marketing. Show Notes: Who...
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