In this half-day workshop, marketing professionals will develop the expertise and skills for managing a Gen 2 affiliate program. We will provide participants with an overview of affiliate marketing, discuss who the players are in the market, as well as address common challenges, such as off-brand promotion, attribution and cross-channel cannibalization. We will also review how top brands are using new technology and tactics to create programs that drive more incremental and sustainable revenue by focusing on brand alignment, high-quality partners, mobile optimization and global expansion. As part of this session, Robert will share case studies from industry leading affiliate programs. He will also conduct two live affiliate program audits and offer real-time feedback and analysis.
SPEAKING DATE: Wednesday July 27, 2016
TIME: 1:00 – 5:00 PM EDT
TOPIC: Affiliate Marketing 2.0: How Top Brands Are Rethinking and Refocusing Affiliate Programs