Designed for private equity and venture capital firms, Acceleration Partners offers unique services that help prospective or existing portfolio companies quantitatively and qualitatively assess their digital marketing capabilities. We share our expertise on how to drive sustainable growth, create strategic roadmaps, and can provide execution for select initiatives.
Digital Marketing Due Diligence
- Complete evaluation of products, customers, economics and performance marketing strategies
- Provide detailed implementation plans which can be leveraged by portfolio companies
- Assess websites for SEO, conversion and usability best practices
- Audits of affiliate programs, paid search and social accounts
- Evaluation of tools and e-commerce platform selection
- Build models showing prospective budget and ROI for different scenarios
- Identify sources of wasted spend and efficiency improvement opportunities
- Specify digital marketing strategies for growth including additional channels to increase volume
Portfolio Learning Days
We partner with private equity and venture capital firms on learning events through our portfolio learning days. At these events, we inform prospective and current portfolio companies about the latest trends and strategies to promote growth. Topics at past events include:
• Multi-touch attribution models
• Gen 1 vs. Gen 2 affiliate programs
• Efficacy of apps versus mobile web
• Emerging influence and social media advertising channels
• Attribution and strategies for successful content marketing
Experts in Digital Media Round Tables
We co-host AP Experts in Digital Media, roundtable events that gather industry leaders and the best minds in digital marketing to discuss the latest trends and share best practices. We often partner with investors to bring their portfolio companies to these events or to help moderate.Read More
Contact us to help your portfolio companies improve cost efficiencies and identify growth opportunities.Contact Us
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