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Keep up with the latest news from Acceleration Partners, including articles we’re featured in and pieces written by our team.

Bad News, Brick-and-Mortar Stores: The Internet Finally Has You Beat

November 11, 2017 Adweek

We’ve been hearing about ecommerce killing off brick-and-mortar retail for a few years now. And while there’s no evidence that physical stores are about to vanish, a new study does add a further note of ominousness to this familiar prediction. This holiday shopping season, more shoppers plan... READ MORE >

Weekly inspirational email made something extraordinary happen [Expert column]

November 09, 2017 Inside Business

A few years ago I began the habit of getting up earlier and writing in my journal, taking the time to be reflective, appreciative and grateful. I went over my goals each morning and my values. I devoted time to reading stories and quotations that inspired me. Finding, reading and journaling... READ MORE >

What’s Next in Line for Affiliate Marketing Attribution?

November 08, 2017 PerformanceIn

The Spanish-American philosopher George Santayana famously said, “Those who cannot remember the past are condemned to repeat it.” It’s fair to say that those who don’t learn from the past are also doomed to repeat it — an aphorism that applies to attribution in affiliate... READ MORE >

La deuxième jeunesse de l’affiliation

November 07, 2017 Le Journal du Net

Face à l’éclosion rapide de multiples canaux d’acquisition, le marketing d’affiliation est trop souvent perçu comme une pratique une peu datée qui se renouvelle peu. Pourtant si elle existe depuis les débuts du e-commerce, il doit y avoir une raison. READ MORE >

Remote Companies Have More Women Leaders, and These Are Hiring

November 06, 2017 Remote.co

Remote teams often have to be more deliberate in how they structure and build their company cultures, measure performance, and advance people into leadership. Helen Southgate, the managing director of Acceleration Partners, says that “by providing the right structure, technology, processes and... READ MORE >

Why Affiliate Marketing is the Comeback Kid of Digital Tactics

November 02, 2017 MarTechExec

Marketers used to not take affiliate marketing seriously. It was thought of as a get rich quick tactic, and brands didn't want to take the risk on it. But now, affiliate marketing is way more brand-friendly, and it's aligned with a lot of the same things we value now, like paying for performance... READ MORE >

How a Peer Group Transformed My Life & Business

October 31, 2017 Forbes

The path to successful entrepreneurship is never straight and narrow, but I think the tipping point for many company founders comes when business as usual just isn't working anymore. To grow, to expand—maybe even just to stay alive—means radical change. READ MORE >

25 Business Ideas Worth Millions That I Don’t Have Time to Build

October 31, 2017 Entrepreneur

The advance of the internet has democratized admission to the world of entrepreneurship. From virtually anywhere in the world (provided internet access), makers can launch real, viable businesses capable of generating tens of millions of dollars a year. While technology has lowered the barrier to... READ MORE >

Future of Affiliate Marketing: 10 Companies On The Front Lines

October 26, 2017 Disruptor Daily

Rubbish click-throughs and shitty impressions, these are the real reasons a sensible company enters into an affiliate agreement. They are feed up with paying for traffic that doesn’t convert. But affiliate marketing is results based. A publisher might put a banner on their site for... READ MORE >

Injecting Creative Into Marketing for More Earned Media

October 23, 2017 Cision

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging? What’s missing is the why behind consumers interacting with... READ MORE >

How to Create a Performance-Based Culture

October 22, 2017 Successful Meetings

A common conundrum for employers is whether to hire talented employees from the outside, or develop them from the inside. If you want to build a performance-based culture -- a workplace that rewards people for what they actually achieve on the job -- you should consider the latter, according to... READ MORE >

[Podcast] Helen Southgate on Cycling, Robots, and Norwich City FC

October 19, 2017 FeedFront - This is Affiliate Marketing

I wanted to learn more about the real Helen, so I asked her a variety of questions I figured she had not been asked in previous interviews. Topics included… READ MORE >

3 Steps to Better Motivate Employees With Performance-Based Pay

October 18, 2017 Entrepreneur

Did your parents ever warn you not to discuss sex, politics, religion or money in polite company? Still another taboo topic follows naturally from that list: salary. One of the biggest fears about salary information becoming public is that it will highlight a discrepancy where two people doing... READ MORE >

4 ways to reignite your online sales growth

October 11, 2017 Digital Commerce 360

To scale up, you have to stand out in consumers’ minds. And only good workplaces will attract and hold top e-commerce talent. In case you hadn’t noticed, the retail recession is afflicting more than just malls. At the peak of inflated e-commerce expectations, it was hard to imagine... READ MORE >

3 ways brands can recruit and manage effective affiliates

October 06, 2017 Smart Insights

Affiliate marketing is a fairly straightforward concept: Brands use other people to promote their products by offering financial incentives for leads or sales. Despite its conceptual simplicity, affiliate marketing as a whole is still misunderstood — just 22 percent of CMOs feel as if... READ MORE >

How to Disclose Company Financials . . . Like a Boss

September 26, 2017 Entrepreneur

Approach transparency in the right way and you'll only enhance your business's profits and productivity. We have all been conditioned to expect immediate access to information -- except where company financials are concerned. A 2016 study by Robert Halffound that only 25 percent of privately held... READ MORE >

As Your Company Evolves, What Happens to Employees Who Don’t?

September 13, 2017 Harvard Business Review

When companies evolve at a rapid pace, often people cannot keep up. Some individuals who fit our company in its infancy became a weaker fit over time. They may have had difficulty keeping up with our company’s growth rate and the requirements of their evolving roles. READ MORE >

What I Learned On My Summer Vacation That Will Make You A Great Leader

September 12, 2017 glassdoor

I just returned from ten days traveling aboard an RV through Yellowstone and the Grand Tetons with my family. It was an off-the-grid trip that recharged my batteries and gave me enjoyable, quality time with my wife and kids. This time off also lead to several breakthrough business ideas and lessons... READ MORE >

Holding Them Accountable: Ensuring Micro-Influencers Make a Big Impact

September 06, 2017 Cision

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company’s reach. But when... READ MORE >

How to Answer 3 Job Interview Questions About Communication Style

August 31, 2017 Flexjobs

Hiring managers use the job interview to get to know you and figure out whether you’d be a good fit. One of the many things they attempt to assess is your communication style and skills—and this is especially important to employers hiring remote workers. Below are three common interview... READ MORE >

11 Marketing Books Every CMO Should Read

August 31, 2017 Forbes

It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. Although we receive the majority of our news... READ MORE >

Driving Growth with Performance Partnerships, With Robert Glazer

August 22, 2017 The Business Creators Radio Show

Affiliate marketing has been around for a long time, but just like other models of business, it is rapidly evolving. Founder and Managing Director of Acceleration Partners, Robert (Bob) Glazer is here to discuss his passion for growing revenue and profits for B2C-based companies. READ MORE >

Why Brands Have a Love-Hate Relationship with Influencer Marketing

August 17, 2017 Influence by bloglovin'

If you’ve ever seen an “Oprah’s Favorite Things” episode; or watched Sofia Vergara make coffee “just like she had in Columbia” using the Ninja Coffee Bar® brewing system; or gone out and purchased something because the cool kid in school had it, then you’re already quite familiar... READ MORE >

Acceleration Partners managing director on the challenges of moving business to the UK and how advertisers are becoming more demanding

August 17, 2017 The Drum

US performance marketing agency, Acceleration Partners (AP) launched its UK and European base last month with Helen Southgate taking on the role of managing director. As the largest independent agency, working with clients like Adidas, Reebok, eBay, Travelex and Pearsons, AP have around 70... READ MORE >

How to Set Goals That Will Turn an Average Team Into All-Stars

August 15, 2017 Entrepreneur

Leading a team from the mountain’s base to the summit isn’t easy, and it’s just as challenging to reach that figurative peak together. However, if you find out exactly what it is that motivates your team, you can become the perfect guide to lead them. READ MORE >

2 Strategies To Employ As Programmatic Display Unravels

August 15, 2017 MediaPost

If some amazing technology could figure out for you the best way to show the right ad at the right time to your ideal customer, you’d use it, right? That’s the promise that has drawn so many companies to programmatic display advertising. READ MORE >

Programmatic Display Advertising: Why CMOs Are Fed Up

August 10, 2017 Marketing Profs

We've all spent money on things that were sold as "the next best thing," only to be disappointed when those promises aren't delivered or don't result in a return on our investment. Now imagine spending millions of dollars on something that not only turns out to be fraudulent but also benefits... READ MORE >

26 Favorite Books of High Achievers

August 04, 2017 Inc.

The most successful people often are serious about self-improvement, which can come in the form of a good book. Here are two dozen excellent reads, recommended by founders, executives, and other high achievers. READ MORE >

26 Favorite Books of High Achievers

August 04, 2017 Inc.

The most successful people often are serious about self-improvement, which can come in the form of a good book. Here are two dozen excellent reads, recommended by founders, executives, and other high achievers. READ MORE >

The Most Actionable Blog, Ever.

July 28, 2017 Actionable Books

Robert Glazer’s Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing is “the first in-depth look at the performance (affiliate) marketing industry. We sit down with him to discuss his book, which is being lauded by the likes of Keith... READ MORE >

Acceleration Partners Hires Helen Southgate to Head UK Expansion

July 25, 2017 Business Wire

Acceleration Partners, the largest independent affiliate marketing agency in the U.S., has officially launched in the UK with the addition of Helen Southgate, former managing director of affilinet. Southgate will head Acceleration Partners’ operations in the UK and Europe, serving as Managing... READ MORE >

Acceleration Partners Names Helen Southgate MD for UK and Europe Expansion

July 25, 2017 PerformanceIn

Former affilinet UK head, Helen Southgate, has been named Acceleration Partners’ new UK managing director as it launches in the region. Southgate joins the Boston-headquartered agency to oversee new operations in the UK and Europe, as her new employer joins a number of other American... READ MORE >

[Podcast] Affiliate Marketing Master and Owner of the Acceleration Partners: Robert Glazer

July 24, 2017 Your Personal CFO

Robert Glazer gives over tips in business growth, financial clarity and "Success" that have helped him create "Acceleration Partners" a marketing firm with locations in San Francisco, Chicago, New York and Boston! In addition, Acceleration Partners was ranked #4 on Fortune’s 10 Best Workplaces... READ MORE >

[Podcast] Critical Mass Radio Show – Robert Glazer

July 18, 2017 Critical Mass

Performance affiliate marketing is a vital form of direct to consumer digital marketing and it can also be a game-changer in terms of business development and practices. Author of Performance Partnership Robert Glazer draws on his experience to help companies built upon a model. READ MORE >

[Podcast] How An Entrepreneur Innovates In The Digital Age! – Robert Glazer Interview

July 16, 2017 Crush The Street

In today’s inspirational interview Robert Glazer is our guest, to share his story of how he became an Entrepreneur and why he will never look back! We discuss the importance of Branding and why it is crucial to keep up with innovation and the ‘Uberisation’ of many Industries in today’s... READ MORE >

[Podcast] Lead Authentically, with Robert Glazer

July 11, 2017 Absolute Advantage

Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. READ MORE >

[Podcast] Affiliate Marketing Mastery

July 10, 2017 Traffic & Leads

How much do you know about affiliate marketing? Whether you know just a little or a lot, you’ll love today’s episode. We go in-depth on affiliate marketing with a genius expert: Robert Glazer. If you’ve ever wanted to know about affiliate marketing mastery, and whether or not it would be... READ MORE >

[Podcast] 224: a.k.a…..Cash on Delivery through Affiliate Marketing

July 07, 2017 EntHead

Robert Glazer, from Acceleration Partners focuses on the predictions for the future of affiliate marketing. READ MORE >

[Podcast] Radio Entrepreneurs: Sharing the Success of Entrepreneurs

June 27, 2017 Radio Entrepreneurs

Robert Glazer of Acceleration Partners joins us on Radio Entrepreneurs READ MORE >

Are Working Moms Better Off with Remote or On-Site Jobs? I’ve Done Both

June 21, 2017 Working Mother

In almost half of all two-parent households, both parents are full-time employees, according to Pew Research Center. Fortunately, more workplaces are offering greater flexibility to employees to balance the demands of a career with parenthood. Working remotely allows many mothers to excel in... READ MORE >

[Podcast] Bob Glazer Discusses Performance Partnerships And The Future Of Affiliate Marketing

June 20, 2017 Odogwu.com

In this episode, we talk about how entrepreneurs & businesses can implement performance-based marketing techniques to grow their businesses. Inc. magazine has recognized his company as one of the fastest growing companies in America 5-years in a row. READ MORE >

20 Speakers You Shouldn’t Miss The Opportunity To See

June 17, 2017 Forbes.com

What can turn any event into a life-changing experience for audience members? The keynote speaker, of course. A dynamo at the front of the room ups the energy level and banishes those oh-so-polite golf claps. Want to hire or see a speaker who can motivate, educate, and entertain? You don’t... READ MORE >

Why Retailers Need to Transition to Performance Partnerships

June 07, 2017 Total Retail

What is performance marketing? There’s no consistent definition, really. It’s hard to nail one down when many in the affiliate industry are rebranding as “performance” marketers just to distance themselves from some of the low values, tactics and history in the affiliate industry. At the... READ MORE >

This CEO Writes an Inspirational Email to His Employees Every Friday–And The Internet Seriously Loves It

June 06, 2017 Inc.

When's the last time you felt like you needed just a little bit of inspiration? One CEO isn't stopping to ask; instead, he has taken it into his own hands to inspire thousands of people each week, with a simple email called Friday Forward. Robert Glazer is the founder and managing director of... READ MORE >

4 Tips for Harnessing the Tension That Comes When a Visionary Hires an Integrator

June 06, 2017 Entrepreneur

Tension: The word often carries negative connotations; for example, it's the term most often used these days to describe the declining trade relationship between the United States and China. But tension is a positive force as well. Consider a sprinter's legs, gathering and releasing tension... READ MORE >

10 MARKETING BOOKS FOR YOUR SUMMER READING LIST

May 26, 2017 Marketing Insider Group

Summer is right around the corner, so you are probably making a list of marketing books to add to your rotation. I know summer is usually about relaxation and taking a load off, but that doesn’t mean you shouldn’t catch up on some reading that could have a huge impact on your business and... READ MORE >

Stop Chasing Followers: 4 Ways to Segment and Vet Effective Influencers

May 26, 2017 Smart Insights

Influencer marketing is more than a passing craze for brands. According to a recent eMarketer survey, 84 percent of marketers said they have an influencer campaign in the works that would launch within a year. When utilized correctly, influencers can help companies achieve immense returns without... READ MORE >

Q&A: Robert Glazer on Exploring Performance Marketing in His New Book

May 25, 2017 PerformanceIn

In his new book titled Performance Partnerships, Robert Glazer tackles the complex world of performance marketing. Using his experience as a founder and MD of Acceleration Partners and a customer acquisition specialist, he investigates the roots and evolution of the channel, explaining the most... READ MORE >

[Podcast] How to do Affiliate Marketing Well, with Robert Glazer

May 17, 2017 Lee Caraher - Double Forte

Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. In demand by top brands and investment... READ MORE >

[Podcast] How To Get Influencers And Affiliates To Promote Your Website

May 11, 2017 Exposure Ninja Digital Marketing

Today we are joined by Robert Glazer, founder of Acceleration Partners. We wanted to get Robert on to talk about affiliate and performance marketing. Some listeners will have affiliate programs in place, many won’t yet, and some of you will be aware of the whole influencer marketing trend, so... READ MORE >

[Podcast] Jim Lee: Blog Talk Radio

May 09, 2017 Blog Talk Radio

Robert Glazer is the founder and managing director of Acceleration Partners which offers brand-focused, affiliate marketing and more.  Other services include, paid social, paid serach, display & retargeting, SEO, and digital strategy. Robert is a serial entrepener and an online customer... READ MORE >

8 Business Books Entrepreneurs Must Read to Dominate Their Industry

May 09, 2017 Entrepreneur

If you’re up for the challenge, start now with these eight must-read business books that will propel you toward your dreams and boost your opportunities for success. 6. Performance Partnerships by Robert Glazer If you're looking for a deep dive into the world of affiliate marketing,... READ MORE >

[Podcast] Mike Saunders Marketing Huddle

May 05, 2017 Business Innovators Radio Network

Bob Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. READ MORE >

[Podcast] Is Affiliate Marketing Your Key to Success?

May 04, 2017 The Brainfluence Podcast with Roger Dooley

Affiliate marketing is an incredibly effective marketing technique that combines a knowledgeable brand and an influential partner - but it wasn't always that straightforward. Robert Glazer is on the show today to talk about his new book, Performance Partnerships: The Checkered Past, Changing... READ MORE >

How Online Retailers Can Make Every Day Cyber Monday

May 03, 2017 Total Retail

Cyber Monday 2016 was the largest online shopping day in history, grossing just shy of $3.5 billion — up more than 12 percent from the year before. Although digital marketing costs often climb during the holiday season due to increased demand — as they did on Thanksgiving and Black Friday... READ MORE >

[Podcast] The Real Truth About Partnership Marketing and Affiliate Programs And Leveraging Them For Success

May 02, 2017 Inside Launch Street with Tamara Kleinberg

Robert Glazer is the Founder and Managing Director, Acceleration Partners and Founder and Chairman of BrandCycle. He is the author of the new book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing. He believes affiliate or partnership... READ MORE >

How Pulling Our Investment in ‘Average’ Employees Made Us Anything But

April 25, 2017 Entrepreneur

Every leader knows that bad employees are bad for business, but average employees can be even worse. A recent McKinsey & Company paper suggested a reason why, saying that average employees' performance ratings do not indicate future performance. Several years ago, the Harvard Business... READ MORE >

[Podcast] 4 Key Elements Of Performance Marketing with Robert Glazer

April 24, 2017 Conversion Fanatics

Robert Glazer is the founder and Managing Director of Acceleration Partners and the founder and Chairman of BrandCycle. In this podcast with Conversion Fanatics, Robert discusses four key elements of performance marketing. READ MORE >

Four Ways To Ensure Employee Satisfaction Translates To Client Satisfaction

April 24, 2017 Forbes

When it comes to employee satisfaction, culture is key. At the company I founded, we’ve learned a thing or two about cultivating a strong one. We’ve been fortunate to be named one of Ad Age’s “Best Places to Work” and one of Entrepreneur 360’s “Best Entrepreneurial Companies in... READ MORE >

[Podcast] Trunk Talks: Robert Glazer on Performance Partnerships

April 20, 2017 Trunk Digital

In this episode of Trunk Talks we speak to Robert Glazer, Founder & CEO of Acceleration Partners. Bob is a serial entrepreneur and online customer acquisition specialist with an exceptional track record and passion for growing revenue and profits for B2C based companies. He is a top-rated... READ MORE >

[Podcast] Bob Glazer: The Past, Present, and Future of Affiliate Marketing

April 14, 2017 intrepidMEDIA

intrepidMEDIA interviews Bob Glazer, Founder and Managing Director of Acceleration Parters, Founder and Chairman of BrandCycle, and author of Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing. Bob discusses a brief history of affiliate... READ MORE >

[Podcast] Traditional Affiliate Marketing Sucks…Try Performance Partnerships™ Instead

April 12, 2017 The Sales Evangelist

People have different sentiments about affiliate marketing. While some like it, others don’t. Well, the key is in doing it right. My guest today, Robert Glazer, is going to teach us about affiliate marketing and the idea behind Performance Partnerships™. READ MORE >

The Affiliate Marketing Model: A Blueprint for Success in the Gig Economy

April 06, 2017 Entrepreneur

The gig economy and corporate worlds are merging, and gig jobs like driving for Uber are leading the way. As evidence, Deloitte's 2016 Global Human Capital Trends analysis revealed that 51 percent of the executives surveyed intended to use more flexible or independent workers in the near future. READ MORE >

Why Agencies Need to Take Transparency More Seriously

March 28, 2017 HubSpot Blog

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. In... READ MORE >

Why Biz Dev Teams Should Use an Affiliate Marketing Framework

March 23, 2017 Salesforce Blog

Business development deals are notoriously time-consuming and difficult to scale. Teams tend to focus on one big, highly customized negotiation at a time, limiting their ability to ramp up digital deals with midsize and smaller partners — especially when payout is performance-based. READ MORE >

How to Lead Versus Manage, to Improve Your Team’s Success

March 11, 2017 Entrepreneur

It takes great leaders and talent to grow a successful company. One of the best descriptions of a leader I’ve heard is that leaders focus on vision and strategy, guiding and removing obstacles for their teams -- something like a coach in sports. Managers typically focus more on the execution... READ MORE >

The Dangerous Spread of Fake Ads

February 28, 2017 Huffington Post

A recent Pew Research Center study reports that two-thirds of American adults get their news on Facebook, yet our legal and law enforcement systems have not kept up with the dramatic advances in communication technology. Just as these tools have the power to bring us together and enhance our lives,... READ MORE >

Fighting Back Against Fake Celebrity Endorsements on Dr. Oz

February 28, 2017 Dr. Oz Show

Dr. Oz teams up with Shark Tank’s real estate mogul Barbara Corcoran to confront scammers tarnishing and profiting off of celebrities’ names and images. Barbara and Robert Glazer bite back against spammers by sharing their experience and expertise about how it’s done.  For example, while... READ MORE >

Small-Sized Companies: The Best Company Cultures in 2017

February 21, 2017 Entrepreneur

For the second year, Entrepreneur partnered with CultureIQ to find the best office cultures in America. No matter the size of your business, company culture is something that can make or break its success. For startups and established businesses alike, a high-performing company culture... READ MORE >

Overnight Success Is a Myth: Here Are 4 Ways to Persist

February 16, 2017 Success Magazine

When people see what looks like sudden success from the outside, they don’t often think about the vision and persistence required to get there. Instead, they might attribute that success to luck or timing. These misguided assumptions have prevailed in the age of the startup. Take Pinterest: The... READ MORE >

Distinguishing Correlation From Causation in Marketing

February 07, 2017 Chief Marketer

Causation and correlation may sound alike but are very different. The former means the root of subsequent events, while the latter refers to an actual or apparent relationship between trends in which neither is the direct cause of the other. READ MORE >

The Top 7 Affiliate Marketing Companies in 2017

January 13, 2017 Inc.com

In a recent survey, nearly 90 percent of advertisers said affiliate programs were important to their overall marketing strategies. Publishers also claimed that affiliate partnerships drive more than 20 percent of their annual revenue. Forty percent of U.S. retailers said their leading customer... READ MORE >

Top Affiliate Marketing Trends for 2017

January 04, 2017 SteamFeed

Affiliate marketing is one of the four biggest sources of e-commerce orders in the U.S. today — beating both display ads and social. In fact, affiliate marketing now drives as many e-commerce orders in the U.S. as email, with both channels currently accounting for 16 percent of all U.S.... READ MORE >

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Robert Glazer

Founder & Managing Director

Robert Glazer is the founder and Managing Director of Acceleration Partners, an industry-leading affiliate program management agency that helps preeminent brands, including adidas, ModCloth, Reebok, Target,...

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