Keep up with news from Acceleration Partners, including articles we’re featured in and pieces written by our team.


How to Lead (Versus Manage) to Improve Your Team’s Success

November 30, 2016 Huffington Post

One of the best descriptions I’ve heard of leaders is that they focus on vision and strategy, guiding and removing obstacles for their teams, similar to a coach in sports. By contrast, managers typically focus more on execution, working in the business. Real leadership is about providing a... READ MORE >


How to Weave Grit Into Your Company’s Culture

November 22, 2016 SmartBreif

According to New York Times bestselling author Angela Duckworth, parenting begins and ends with grit. In her book “Grit,” she describes it as a combination of passion and perseverance. On Duckworth’s “grit spectrum,” parenting styles can fall anywhere along a continuum, from supportive to... READ MORE >


How Affiliate Marketing Wins in the Age of Ad Blocking

November 18, 2016 Smart Insights

The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them or they are tricked into clicking them on their small mobile screens. READ MORE >


Ad Age Best Places to Work 2016

November 14, 2016 Advertising Age

The 2016 Best Places to Work list is a joint effort of Advertising Age and Best Companies Group. The latter is dedicated to establishing programs to identify and recognize workplaces that nurture a superior level of employee satisfaction and engagement. Companies from across the United States... READ MORE >


YEC Members Receive Prestigious Awards and Recognitions

November 04, 2016 YEC

From Ontario to California — and in fields ranging from advertising to software — YEC members have been garnering attention from esteemed publications and organizations. These men and women have been selected for prestigious awards, included on lists of experts in their industries, and... READ MORE >


6 Important Values Entrepreneurial Parents Can Teach Their Children

October 17, 2016 Entrepreneur

Being a parent, like running a business, is challenging. But being an entrepreneur can actually give you a leg up. Entrepreneurs are resourceful, creative and intellectually curious by nature, and sharing entrepreneurship's unique set of principles with your children can help them succeed in the... READ MORE >


“Color War”: What Employees Can Learn From Healthy Competition

October 07, 2016 The Huffington Post

    The end of summer brings back childhood memories of my favorite activity at camp: the centuries-old national tradition of “color war.” I loved the intensity of this week of games, contests and events, as well as the life lessons it imparted. We celebrated when we won... READ MORE >


Four Marketing Lessons from the Success of Hamilton

October 04, 2016 Spin Sucks

Clever marketing is the key to launching a successful product, right? Not quite. If you want proof, just take a stroll down West 46th Street in New York City, where “Hamilton” is playing. This Broadway hit musical has received a Pulitzer Prize, a Grammy, and 11 Tony Awards, including Best... READ MORE >

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Why Retailers Search Beyond Traditional Affiliate Partnerships to Expand their Programmes

September 27, 2016 PerformanceIN

Most affiliate managers will readily admit that 90% of the revenues driven by an affiliate programme come from as few as 10-20 partnerships. Managing an affiliate programme with thousands of affiliates is more work than it’s worth. Most of the time and effort is spent on the top partners so the... READ MORE >


Warning: Don’t Let a Hot Product Kill Your Business

September 08, 2016 Entrepreneur

Nobody sets out to be a one-hit wonder. But too much focus on a hot product can distract a company from building the culture, operations and strategy it needs for long-term success and sustainability. When you stop and think about it, nearly every sustainable company is about more than a product... READ MORE >


The Myth Of The Rock-Star Leader

September 02, 2016 CEO World Magazine

In 2011, amid much fanfare, JCPenney appointed Ron Johnson as its new CEO. Hailing from Apple and Target, where he held powerful positions, Johnson was glorified for great innovations at both. He rode into JCPenney waving the flag of change. However, after a disastrous 17 months that included a $6... READ MORE >


4 Tips for Using SEO to Boost E-Commerce Sales

August 29, 2016 TotalRetail

It’s no secret that proper search engine optimization is a key factor in the success of an online retailer. Some online retailers view SEO as a requirement to drive traffic to a website’s blog or homepage, but that’s only part of the story. To increase your chances of converting a website... READ MORE >

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Acceleration Partners Ranks #4 in Fortune’s Top 10 Places to Work in Advertising & Marketing

August 22, 2016 Fortune

We asked the workplace culture experts at Great Place to Work, the longtime partner for Fortune’s list of the100 Best Companies to Work For, to identify the best workplaces in the advertising and marketing industry in the U.S. To compile this year’s ranking, more than 4,000 employees were... READ MORE >

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Why and How You Should Blog for Improved SEO

August 15, 2016 SteamFeed

Today, content and SEO form a united front. No longer separate marketing concepts, they rely on each other like apple pie and ice cream. Without good search optimization, your great content might never be found. And without great content, your SEO will suffer in searches — and could even reflect... READ MORE >

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Lets Call Influencer Marketing What It Really Is

August 08, 2016 SteamFeed

Influencer marketing is all the rage right now. But the closer you look, the more it seems many companies don’t understand how to use it effectively, nor do they truly grasp what it means. Too many marketers are just throwing the term around and scrambling to partner with high-profile bloggers,... READ MORE >


Affiliate Marketing FAQ’s for Beginners

August 04, 2016 Business2Community

What exactly is affiliate marketing? What’s a “cookie”? How do I get compensated for promoting a brand? Whether you’re thinking about signing up with a brand as an affiliate or have already done so, chances are, you have a lot of questions. To help you better understand this marketing model... READ MORE >

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Why the Performance Fee Model Is On Its Way to Extinction

August 01, 2016 PerformanceIN

I am going on record and declaring that the traditional 20-30% affiliate network performance fee model is headed for extinction. Currently, there are significant pricing and structural changes taking place in the US performance marketing industry that are signaling what may be coming for the rest... READ MORE >


A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

July 27, 2016 SocialTimes

While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. READ MORE >


5 Ways to Lead Your Team Members Outside Their Comfort Zone at Work

July 08, 2016 Huffington Post Blog

Want to make a big impression on your new boss? Been waiting for a salary bump or a promotion to drop into your lap but just can’t figure out how to make that happen? Maybe it’s time to shake things up. Doing the same thing every day might give you a sense of being in control, but it can also... READ MORE >

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Influencer Marketing is Due for a Cooldown, But It Isn’t Going Away

July 05, 2016 SteamFeed

As Warren Buffet said, “What the wise do in the beginning, fools do in the end.” Just like banner ads became display ads, the concept of influencer marketing isn’t new. While new platforms like Instagram and Snapchat increase the base of potential niche influencers, companies have used... READ MORE >


3 Bogus Retargeting Tips Marketers Should Ignore

June 27, 2016 iMedia

On average, only 2 percent of first-time visitors to an online store actually buy something during that visit. So what can be done about the other 98 percent? Successful retargeting can bring them back. By now, the benefits of retargeting are well-known. With more opportunities to reengage... READ MORE >


5 Ways To Improve Your Company’s Horribly Inefficient Interview Process

June 14, 2016 Fast Company

It isn't just fast-growing companies that create bottlenecks for themselves at the interview stage of the hiring process. But those are generally the companies where hiring too slowly can hurt the most. Here are five things to reduce how long it takes to interview job candidates without... READ MORE >


7 Vital Agency Traits for an Effective Campaign

June 09, 2016 Target Marketing

Getting your message in front of consumers does wonders to make them aware of your brand. But why pay just to build brand awareness when you could pay for conversion? This is why an increasing number of companies are turning to performance marketing. READ MORE >

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Pouncing on Instagram’s ‘See Now, Buy Now’ Audience

June 02, 2016 PerformanceIN

Facebook acquired Instagram in 2012, and since then, membership on the site has soared. It now has 400 million active users, with an average of 80 million photos posted every day. The level of engagement between brands and Instagram users has also exploded. READ MORE >


5 Ways to Overcome the Challenges of a Virtual Work Environment

May 27, 2016 Huffington Post

Fostering a productive virtual work environment isn’t easy, but it is necessary. Remote work is the wave of the future, with about 3.7 million workers in the U.S. now telecommuting at least half the time. At Acceleration Partners, we are part of this trend. One hundred percent of our employees... READ MORE >


How Crafting A Parental Leave Policy Taught My Company To Delegate

May 10, 2016 Fast Company

Nearly 80% of my company is comprised of women in their late 20s to 40s, which means that up to 20% of our workforce could be on maternity leave at any given time. Rather than see this as an obstacle, we chose to embrace the opportunity to create a maternity leave policy that works for both... READ MORE >


4 Rules to Provide Flexibility Without Losing Accountability

May 07, 2016 Entrepreneur

Flexible work hours aren’t a productivity-killing perk that startup employers have to stomach to attract the best talent. On the contrary, research has shown that employees in flexible-office environments are healthier, happier and more productive than their more constricted counterparts. This... READ MORE >


Why Running Your Own Loyalty Program is Worth It

May 06, 2016 Total Retail

Seventy-five percent of U.S. companies with loyalty programs generate a return on that investment. With so much success on the line, it’s surprising how many retailers still outsource loyalty programs, either directly or indirectly, to third-party vendors through cash-back partnerships. READ MORE >


Do Nice Businesses Finish First? The Perils of a Toxic Culture

April 13, 2016

Backstabbing. Scapegoating. A lack of accountability. Low morale. Negative cliques. Playing favorites. Persistently poor communication. These are a few telltale signs of a toxic work culture. We observed many of these traits during our interactions with a client we’ll refer to as Company X.... READ MORE >

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How To Use Affiliate Marketing To Boost Your Native Advertising

March 31, 2016 SteamFeed

Did you know native ads have a 53 percent higher view rate than banner ads? Perhaps even more impressive: The same study shows that consumer purchase intent is 53 percent higher for native ads. That means a native ad is more than twice as likely to actually convert a consumer into a customer than... READ MORE >

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Fortune Names Acceleration Partners #8 on 50 Best Workplace for Flexibility

March 29, 2016 Fortune

More than ever, the workplace is in a state of disruption. For our first-ever flexibility list, we looked for employers that have welcomed the rapid change to how we work by offering job sharing, telecommuting, compressed workweeks, flexible scheduling, and phased retirement options to employees. READ MORE >


Throw Your Company to the Sharks — on ‘Shark Tank,’ That Is

March 24, 2016 Entrepreneur

If you’ve seen even one episode of Shark Tank, you’ve probably experienced empathetic sweaty palms and baited breath. Just as the weekly ABC show illustrates, having a panel of hard-hitting, self-made billionaires judging which fledgling startups deserve their investment means no one’s... READ MORE >


Is an Affiliate Program Right for You?

March 21, 2016 Chief Marketer

As a marketing professional, you’re constantly looking for ways to get your brand in front of more customers without breaking the bank. Affiliate marketing strategies can serve as that extra edge that helps grow your customer base. If managed properly, an affiliate marketing program can account... READ MORE >


3 Myths About Affiliate Marketing

March 20, 2016 Internet Retailer

Many retailers with business models that would fit perfectly with affiliate marketing do not have programs. But why do so many often express disinterest in establishing one? Unfortunately, such negative sentiments often result from bad experiences with network-based affiliate program management... READ MORE >


25 Marketing Influencers Who Will Help You Dominate 2016

March 07, 2016

It's no secret that 2016 is going to be a roller coaster ride of a year. The Dow had its worst start to a new year on record. We're in a presidential election year, and there's no telling how that'll play out. New companies and trends are emerging in different industries; the way we communicate is... READ MORE >


Four Affiliate Marketing Trends You Can Use To Boost Sales

February 24, 2016

At the dawn of every new year, most industries see an influx of “trends to watch” articles, blog posts, and whitepapers—and the affiliate marketing space is no different. While long-term trends such as mobile continue to grow, new rules keep popping up for the management of niche influencers... READ MORE >


5 Digital Marketing Trends for Increased Customer Acquisition in 2016

February 23, 2016 Smart Insights

Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, whether through personalization or engaging with them in real time at the right moment across channels. READ MORE >


Flash Redux: Form Over Function is Back

February 15, 2016 Memeburn

We all remember Flash’s early days on the digital scene. Ten years ago, when the new player revolutionized animation, authoring, and video embedding, designers got overly excited with the technology, and many webpages went practically overnight from standard designs to something resembling... READ MORE >


Gender Equality for Working Parents Starts at Home

February 05, 2016 Medium

Regardless of your gender, it’s not easy to be a working parent. Yet the “How do you balance it all?” question is more frequently posed to women than men. Some of that is based on stereotype, but often, the onus is on women to juggle a career and personal responsibilities. After all,... READ MORE >


The Power of an Authentic Marketing Campaign (and How to Create One)

January 28, 2016 Memeburn

We’ve all seen ads that seem so fake, forced, or sappy that we roll our eyes in disdain. “Who would ever fall for that?” we wonder. In the modern marketplace, consumers can sniff out disingenuous advertising from a mile away.Forty-three percent of Millennials rank authenticity higher than... READ MORE >

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4 Ways To Maximize Your Mobile Affiliate Marketing Strategy

January 26, 2016 SteamFeed

In the past couple of decades, online shopping has turned the retail world on its head. No longer do customers have to step foot in a store — or even get out of their houses — to make a purchase. Now, in a time when adults in the U.S. spend 51 percent of their digital media time on a mobile... READ MORE >


How Affiliates Can Help Your In-Store Business

January 25, 2016 Total Retail

There’s a lot of hype in the retail world around sales shifting from brick-and-mortar stores to online. However, the two don’t have to be mutually exclusive. Rather, smart retailers need to understand the relationship between those spaces and make the shopping experience as customer friendly as... READ MORE >


The Biggest Lesson from Volkswagen: Culture Dictates Behavior

January 08, 2016

Culture is a powerful force that can cause people to make decisions that aren’t in their companies’ best interests. And when the status quo doesn’t allow for honest internal communication, businesses can end up facing disaster. Consider what happened with Volkswagen’s “no-failure”... READ MORE >

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Robert Glazer

Founder & Managing Director

Robert Glazer, founder and managing director of Acceleration Partners, is an award winning customer acquisition specialist with an exceptional track record in increasing revenue and profits for fast-growing...


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