Chelsea Clock has been making America’s finest clocks, by hand, since 1897. The company has rich nautical roots, having sailed on many of the nation’s ships and some of its finest yachts. Many presidents have owned and gifted Chelsea clocks, which are still made in their original factory in Chelsea MA. Today, Chelsea Clock has moved forward with the times, and has developed a thriving web business which satisfies the wants of its many collectors.
Chelsea Clock came to Acceleration Partners seeking a strategic partner to bring its website to the next level. We worked with the Chelsea executive team to first optimize the existing site for search, with moderate tweaks to existing architecture. Additionally, in our first phase of work, we performed a deep audit and update to its Google AdWords program, working to improve margins by cleaning up keywords and testing different ad messaging and phrasing.
Once our initial audit phase was completed, we have continued to work with Chelsea on overall digital strategy, including newsletter creation, email marketing recommendations, conversion optimization, and further enhancements and improvements to SEO and PPC, with a clear focus on ROI for all activities.