Category Archives: Uncategorized

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In this time of gratitude and reflection, we’d like to say Thank You to our clients and industry partners. We value and appreciate all you do to help make the performance marketing industry a success. Wishing you all a joyous and delicious Thanksgiving!
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Let me start by saying that I don’t play games on my phone, nor do I play video games. So my downloading the Pokémon Go app was pretty uncharacteristic, to say the least. My reasoning for doing so was twofold: I was curious. I needed to write this post and have some idea of what I’m talking about. The first thing I had to do was enter my date of birth, which tells me that there’s some kind of demographic tracking going on. I then had to turn on my phone’s GPS and...
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This article was originally published on businesscollective.com. As company decisions increasingly become data- and customer-driven, it’s tempting to go into feedback overdrive and attempt to collect as much data as you can get your hands on. But asking for too much feedback can actually have harmful effects, such as a decline in response rates or lower-quality feedback. Ironically, you could end up having less data with diluted value. How Much Is Too Much? Everyone likes to feel...
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Seventy-five percent of U.S. companies with loyalty programs generate a return on that investment. With so much success on the line, it’s surprising how many retailers still outsource loyalty programs, either directly or indirectly, to third-party vendors through cash-back partnerships. Third-party loyalty partners are attractive to small and midsized retailers as they don’t require in-house technology or labor to offer incentives to customers for repeat business. However, even...
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This article was originally posted on Entrepreneur.com.  If you’ve seen even one episode of Shark Tank, you’ve probably experienced empathetic sweaty palms and baited breath. Just as the weekly ABC show illustrates, having a panel of hard-hitting, self-made billionaires judging which fledgling startups deserve their investment means no one’s feelings are spared. But consider: If your skin is thick enough, an appearance on Shark Tank can be a game changer for your startup --...
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Visit www.FridayFwd.com for Bob Glazer's weekly thoughts and insights - a little inspiration can go a long way. I decided a few months back to e-mail my Acceleration Partners team each Friday morning with a leadership theme, quote and related tip/article around personal growth. The response has been overwhelmingly positive to the point where many employees tell me they look forward to it each Friday. Several other leaders I shared my experience with began to do the same with their own...
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Acceleration Partners’ founder and managing director, Robert Glazer, recently participated in the Brentwood Associates Inaugural Digital Marketing Summit in San Francisco. This action-packed, interactive, two-day learning event was for Brentwood Associations’ portfolio companies which include Allen Edmonds, J.McLaughlin, zGallerie, Marshall Retail Group, Boston Proper, Sundance, Fresh Plum  and many other brands. Increasingly, private equity firms are hosting marketing summits,...
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The concept of “company culture” seems to be one of the hottest business buzzwords these days. Companies are increasingly putting a high value on it, but why? Because working at a company with a culture that you feel good about and personally invested in allows you to really love your job. I’m not talking about loving your day-to-day work tasks. I’m talking about really enjoying why you do it, who you are doing it with and who you are doing it for. We believe that engaged and happy...
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Welcome back to our post about transitioning from an office to a home office! Let’s pick up right where we left off – with the next 4 questions to ask yourself to ensure you are mentally and physically prepared to make the leap. 5. How resilient am I? In an office environment, you may have colleagues you can burn the midnight oil with if you have to work late or who you can go grab a drink with to hash out a difficult day.  When you work from home in relative isolation, you need to...
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For retailers, there’s a lot to love about Valentine’s Day. From heart-shaped chocolates to expensive jewelry, people are spending big dollars to show how much they care about their special someone. We are spreading the love with our infographic below that highlights some shocking statistics that are sure to take your breath...
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Does working for a company where everyone works remotely sound intriguing, but perhaps a bit intimidating? The concept of working virtually from a home office or co-working space full-time is still a foreign concept for many, although this type of work situation is on the rise. While there is no Census Bureau- or government-produced data that provides granularity on the frequency of remote work (also referred to as telework or telecommuting), Global Workplace Analytics’ research finds...
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On behalf of the AP team, we wish you a happy, healthy New Year! Thank you for your partnership and continued support. We look forward to working with you in the coming year and hope 2016 is your best year yet!
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