Category Archives: Uncategorized

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  Cheers to a New Year! We wish you much prosperity and success in 2017. “It Doesn’t Matter Where You Came From. All That Matters Is Where You Are Going.” ~ Brian Tracy      
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Ever wonder what your employees really like/dislike about working at your company? Ask them! Every week, we send out a question to our team members via TINYpulse to garner their anonymous feedback on a variety of subjects. One question we recently sent generated a 74% response rate and very thoughtful comments, a few of which we thought we’d share—you know, just in case you’re on the hunt for a great company to work with in the New Year. The question we asked was: What do you...
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On behalf of the Acceleration Partners team, we want to wish you a wonderful holiday season and hope it's filled with joy, love and laughter. We appreciate your partnership and ongoing support, and wish you great success in the new year! Happy Holidays!
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In this time of gratitude and reflection, we’d like to say Thank You to our clients and industry partners. We value and appreciate all you do to help make the performance marketing industry a success. Wishing you all a joyous and delicious Thanksgiving!
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Let me start by saying that I don’t play games on my phone, nor do I play video games. So my downloading the Pokémon Go app was pretty uncharacteristic, to say the least. My reasoning for doing so was twofold: I was curious. I needed to write this post and have some idea of what I’m talking about. The first thing I had to do was enter my date of birth, which tells me that there’s some kind of demographic tracking going on. I then had to turn on my phone’s GPS and...
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This article was originally published on businesscollective.com. As company decisions increasingly become data- and customer-driven, it’s tempting to go into feedback overdrive and attempt to collect as much data as you can get your hands on. But asking for too much feedback can actually have harmful effects, such as a decline in response rates or lower-quality feedback. Ironically, you could end up having less data with diluted value. How Much Is Too Much? Everyone likes to feel...
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Seventy-five percent of U.S. companies with loyalty programs generate a return on that investment. With so much success on the line, it’s surprising how many retailers still outsource loyalty programs, either directly or indirectly, to third-party vendors through cash-back partnerships. Third-party loyalty partners are attractive to small and midsized retailers as they don’t require in-house technology or labor to offer incentives to customers for repeat business. However, even...
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This article was originally posted on Entrepreneur.com.  If you’ve seen even one episode of Shark Tank, you’ve probably experienced empathetic sweaty palms and baited breath. Just as the weekly ABC show illustrates, having a panel of hard-hitting, self-made billionaires judging which fledgling startups deserve their investment means no one’s feelings are spared. But consider: If your skin is thick enough, an appearance on Shark Tank can be a game changer for your startup --...
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Visit www.FridayFwd.com for Bob Glazer's weekly thoughts and insights - a little inspiration can go a long way. I decided a few months back to e-mail my Acceleration Partners team each Friday morning with a leadership theme, quote and related tip/article around personal growth. The response has been overwhelmingly positive to the point where many employees tell me they look forward to it each Friday. Several other leaders I shared my experience with began to do the same with their own...
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Acceleration Partners’ founder and managing director, Robert Glazer, recently participated in the Brentwood Associates Inaugural Digital Marketing Summit in San Francisco. This action-packed, interactive, two-day learning event was for Brentwood Associations’ portfolio companies which include Allen Edmonds, J.McLaughlin, zGallerie, Marshall Retail Group, Boston Proper, Sundance, Fresh Plum  and many other brands. Increasingly, private equity firms are hosting marketing summits,...
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The concept of “company culture” seems to be one of the hottest business buzzwords these days. Companies are increasingly putting a high value on it, but why? Because working at a company with a culture that you feel good about and personally invested in allows you to really love your job. I’m not talking about loving your day-to-day work tasks. I’m talking about really enjoying why you do it, who you are doing it with and who you are doing it for. We believe that engaged and happy...
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Welcome back to our post about transitioning from an office to a home office! Let’s pick up right where we left off – with the next 4 questions to ask yourself to ensure you are mentally and physically prepared to make the leap. 5. How resilient am I? In an office environment, you may have colleagues you can burn the midnight oil with if you have to work late or who you can go grab a drink with to hash out a difficult day.  When you work from home in relative isolation, you need to...
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