Category Archives: SEO

Learn about SEO best practices that will take your search marketing to the next level.

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Mobile shopping is now mainstream. Sales made via a mobile device in the U.S. grew 56 percent in 2015. That’s nearly four times as fast as U.S. e-commerce growth. These are just a few reasons why, in 2017, top players in e-commerce will be dialing in to new mobile technologies that go well beyond just having a mobile-friendly site or user-friendly app. For more interesting facts and figures related to why mobile is transforming e-commerce, check out our buzzing infographic below.
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Let the Q4 fun begin! To get your holiday marketing season off to a merry and bright start, we’ve put together a fun and festive holiday infographic full of shopping and spending stats. We hope you find it as interesting as a pumpkin spice pudding and candy cane frappuccinos.
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Industry news that just might interest you: Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s. Although the industry has worked very hard over the years to prove that affiliate marketing is one of the most profitable, highly-valuable channels out there, some players still engage in black hat tactics that reflect...
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Holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. Although it may seem early, the new year will be here before you know it! We’ve put together a calendar of 2017 U.S. holidays to help you plan your marketing initiatives for the coming year and make it the most successful year yet! January 16 - Martin Luther King Day Martin Luther King Jr was an inspirational leader who gave one of the most memorable speeches in...
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Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app. In this webinar, Dan Golden, President of Be Found Online, and Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners, will offer proven strategies for successful mobile app promotion, including best practices for app pre- and post-launch...
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This article was originally published on TotalRetail. It’s no secret that proper search engine optimization is a key factor in the success of an online retailer. Some online retailers view SEO as a requirement to drive traffic to a website’s blog or homepage, but that’s only part of the story. To increase your chances of converting a website visitor into a customer, every page of your site should be optimized for search — especially your product pages. Discovery is the Name...
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The holidays are coming to town. Have you made your marketing to-do list and checked it twice? Chances are there are still a few things to wrap up and tie with a pretty bow before Q4 starts – and we’ve got the e-book to help you do it! September is a critical strategy-setting time for marketers. To help ensure you’ve got your naughty and nice list checked off before Q4 hits like a snowball in the face, we’ve put together a fun, festive and fruitful e-book titled, Q4 Strategies to...
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Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing.  Empowering people everywhere to unlock their full potential, CreativeLive is forging a new path in online education. With free, live, immersive workshops in photography, video, design, business, audio, music, crafting, and software plus direct access to expert instructors, CreativeLive is a valued resource for millions of online students. What’s it like to work for a...
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Today, content and SEO form a united front. No longer separate marketing concepts, they rely on each other like apple pie and ice cream. Without good search optimization, your great content might never be found. And without great content, your SEO will suffer in searches — and could even reflect badly on your brand. Improving your blog’s SEO is in the best interests of not only your company, but also your target audience and customer base. While smart SEO strategies include writing...
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“How can I keep my dog from opening up cabinets and closets?” This was a question I recently asked Google using my smartphone’s voice search feature. I could have typed it in to the actual search bar, but at the time, I was busy collecting all the items that Mellie, my adorable and oh-so-curious pitbull/boxer mix, drug out from most of the cabinets and closets in my apartment. So my hands were full – literally. Being able to search while driving in your car, on the go,...
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It may feel like summer just started, but across the country, school is back in session starting in August. Back-to-school is one of the largest retail season of the year – second only to the shopping frenzy over the holidays. About 54 percent of respondents from Deloitte’s 2015 Back-to-School Survey said that they plan to complete their back-to-school shopping a month before the school year starts. That means, now. So what can you do to make sure you’re prepared? Follow...
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When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting. Join our webinar with Influence & Co. on Thursday, July 28th at 2pm EDT to learn external factors impacting this relationship and how to ensure a marriage that’s successful for years to come. This webinar will provide you with some tips to reinvigorate your content so that it...
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