Category Archives: Paid Marketing

Paid marketing represents a huge opportunity, but if mismanaged it can also be a huge cost center. Check out these tips to make sure you’re getting the most out of your paid marketing campaigns.

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Mobile shopping is now mainstream. Sales made via a mobile device in the U.S. grew 56 percent in 2015. That’s nearly four times as fast as U.S. e-commerce growth. These are just a few reasons why, in 2017, top players in e-commerce will be dialing in to new mobile technologies that go well beyond just having a mobile-friendly site or user-friendly app. For more interesting facts and figures related to why mobile is transforming e-commerce, check out our buzzing infographic below.
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Let the Q4 fun begin! To get your holiday marketing season off to a merry and bright start, we’ve put together a fun and festive holiday infographic full of shopping and spending stats. We hope you find it as interesting as a pumpkin spice pudding and candy cane frappuccinos.
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Industry news that just might interest you: Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s. Although the industry has worked very hard over the years to prove that affiliate marketing is one of the most profitable, highly-valuable channels out there, some players still engage in black hat tactics that reflect...
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Holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. Although it may seem early, the new year will be here before you know it! We’ve put together a calendar of 2017 U.S. holidays to help you plan your marketing initiatives for the coming year and make it the most successful year yet! January 16 - Martin Luther King Day Martin Luther King Jr was an inspirational leader who gave one of the most memorable speeches in...
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Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app. In this webinar, Dan Golden, President of Be Found Online, and Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners, will offer proven strategies for successful mobile app promotion, including best practices for app pre- and post-launch...
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The holidays are coming to town. Have you made your marketing to-do list and checked it twice? Chances are there are still a few things to wrap up and tie with a pretty bow before Q4 starts – and we’ve got the e-book to help you do it! September is a critical strategy-setting time for marketers. To help ensure you’ve got your naughty and nice list checked off before Q4 hits like a snowball in the face, we’ve put together a fun, festive and fruitful e-book titled, Q4 Strategies to...
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Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing.  Empowering people everywhere to unlock their full potential, CreativeLive is forging a new path in online education. With free, live, immersive workshops in photography, video, design, business, audio, music, crafting, and software plus direct access to expert instructors, CreativeLive is a valued resource for millions of online students. What’s it like to work for a...
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Influencer marketing is all the rage right now. But the closer you look, the more it seems many companies don’t understand how to use it effectively, nor do they truly grasp what it means. Too many marketers are just throwing the term around and scrambling to partner with high-profile bloggers, social media stars, and celebrities. They are rushing into influencer territory without a clear understanding of what really works. In this article, learn what the term means once and for all,...
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Google recently announced a new ad format for Google Shopping, which they are calling Showcase Shopping ads. This new ad format will showcase one large main product image, along with two smaller side images (related to the initial product search). At the bottom of the ad is space for a promotional message or location distance information for Local Inventory advertisers. Here’s an example that Google provided for a shopper searching for “summer dresses.” The Showcase Shopping ad...
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While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. Still, cultivating a healthy email list and reaching out to consumers is an essential aspect of growing a business—even though the numbers may suggest otherwise. A survey of nearly 400 digital marketers found that almost one-half of...
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What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist and refers to the product ads themselves, Google Shopping is a dedicated shopping search engine from Google (www.Google.com/shopping). Google Shopping helps retailers connect their content and products with consumers – no matter where or when they are shopping. While anyone can search for a product on Google.com, only those...
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It may feel like summer just started, but across the country, school is back in session starting in August. Back-to-school is one of the largest retail season of the year – second only to the shopping frenzy over the holidays. About 54 percent of respondents from Deloitte’s 2015 Back-to-School Survey said that they plan to complete their back-to-school shopping a month before the school year starts. That means, now. So what can you do to make sure you’re prepared? Follow...
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