Category Archives: Paid Marketing

Paid marketing represents a huge opportunity, but if mismanaged it can also be a huge cost center. Check out these tips to make sure you’re getting the most out of your paid marketing campaigns.

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Predictions abound for what 2017 will bring. From who will get an Oscar to what technology will rock our world, there are a lot of people who have a lot to say about the year ahead. Including us. While we may not have much of an opinion to offer in terms of who will sing the hit song of the summer or who will win the World Series, our super smart team of marketing mavens have some experienced-backed wisdom to share about what the year holds for affiliate and digital marketing. What...
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In 2016, we published over 180 blog posts on a variety of subjects, ranging from affiliate marketing, influencer marketing, attribution, digital strategy and Performance Partnerships™ to company culture, leadership, industry trends and more. As we head in to a brand new year and start with a clean content slate, we thought we’d look back at our 10 most popular blog posts from 2016 (Note: these aren’t in any particular order). 1. Affiliate Marketing vs. Influencer Marketing:...
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Mobile apps have proven to be an important part of mobile marketing, so much so that competition for exposure, downloads, and engagement has gotten fierce. To help you get the most exposure, engagement and ROI from your mobile app, we’ve put together a Quick Guide. In this short but substantial guide, you’ll learn: Strategies for getting the most exposure and engagement from your e-commerce mobile app The role of Apple, Google and Facebook in paid mobile app marketing How...
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Mobile shopping is now mainstream. Sales made via a mobile device in the U.S. grew 56 percent in 2015. That’s nearly four times as fast as U.S. e-commerce growth. These are just a few reasons why, in 2017, top players in e-commerce will be dialing in to new mobile technologies that go well beyond just having a mobile-friendly site or user-friendly app. For more interesting facts and figures related to why mobile is transforming e-commerce, check out our buzzing infographic below.
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Let the Q4 fun begin! To get your holiday marketing season off to a merry and bright start, we’ve put together a fun and festive holiday infographic full of shopping and spending stats. We hope you find it as interesting as a pumpkin spice pudding and candy cane frappuccinos.
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Industry news that just might interest you: Affiliate marketing network LeadClick must pay $11.9 million for “deceptive marketing” practices Affiliate marketing has had to continuously defend its reputation since it emerged onto the scene in the late 90s / early 2000s. Although the industry has worked very hard over the years to prove that affiliate marketing is one of the most profitable, highly-valuable channels out there, some players still engage in black hat tactics that reflect...
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Holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. Although it may seem early, the new year will be here before you know it! We’ve put together a calendar of 2017 U.S. holidays to help you plan your marketing initiatives for the coming year and make it the most successful year yet! January 16 - Martin Luther King Day Martin Luther King Jr was an inspirational leader who gave one of the most memorable speeches in...
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Brands know that they need to get in the mobile app game if they want to expand their customer reach and drive engagement. But time and again, the biggest challenge is getting people to download and actually use their app. In this webinar, Dan Golden, President of Be Found Online, and Merove Heifetz, Director of SEO and Digital Strategy at Acceleration Partners, will offer proven strategies for successful mobile app promotion, including best practices for app pre- and post-launch...
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The holidays are coming to town. Have you made your marketing to-do list and checked it twice? Chances are there are still a few things to wrap up and tie with a pretty bow before Q4 starts – and we’ve got the e-book to help you do it! September is a critical strategy-setting time for marketers. To help ensure you’ve got your naughty and nice list checked off before Q4 hits like a snowball in the face, we’ve put together a fun, festive and fruitful e-book titled, Q4 Strategies to...
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Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing.  Empowering people everywhere to unlock their full potential, CreativeLive is forging a new path in online education. With free, live, immersive workshops in photography, video, design, business, audio, music, crafting, and software plus direct access to expert instructors, CreativeLive is a valued resource for millions of online students. What’s it like to work for a...
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Influencer marketing is all the rage right now. But the closer you look, the more it seems many companies don’t understand how to use it effectively, nor do they truly grasp what it means. Too many marketers are just throwing the term around and scrambling to partner with high-profile bloggers, social media stars, and celebrities. They are rushing into influencer territory without a clear understanding of what really works. In this article, learn what the term means once and for all,...
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Google recently announced a new ad format for Google Shopping, which they are calling Showcase Shopping ads. This new ad format will showcase one large main product image, along with two smaller side images (related to the initial product search). At the bottom of the ad is space for a promotional message or location distance information for Local Inventory advertisers. Here’s an example that Google provided for a shopper searching for “summer dresses.” The Showcase Shopping ad...
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