Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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Membership-only retailer Jet.com recently launched with a new strategy designed to compete with the big online retailers. The company is betting on buying merchandise from other retailers to fill the holes in their product offering and underpricing Amazon.com while initially facing some big losses. Jet’s concierge-style service creates the perception that they have millions of products for sale that they don’t actually stock themselves.  Jet buys items from other sites for its...
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A few years ago, assigning credit to a marketing touchpoint (attribution) was a fairly simple process. But as new marketing channels and technologies emerged, determining the value of each touchpoint became more complicated. Today, marketing involves multiple digital channels, including search, display, social, mobile, video, and affiliate. Most companies understand the need for some sort of multitouch attribution and have settled on an internal model that helps them assign credit to...
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In this post Performance Horizon Group’s (PHG’s) North American vice president of sales, Jim Robinson, highlights the latest market trends and how marketers are improving their performance marketing programs with a laser focus on ROI and by leveraging data and technology to understand what elements are driving incremental sales and customer value. Performance Marketing – What are some of the biggest challenges? When it comes to performance marketing, today’s marketers are increasingly...
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This article was originally published on PerformanceIN. Recently, we talked to a company that was unhappy with its affiliate program. We weren’t familiar with the digital marketing agency that was managing the program, so we decided to look it up. We discovered that a single junior manager with no prior affiliate management experience was overseeing six programs. Personally, I think this arrangement borders on malpractice, and I can’t imagine the agency’s clients get the...
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We’re proud to share that Acceleration Partners' client, the Honest Company, won the Golden Link Award for Rising Star (Publisher) at this year’s Symposium New York, hosted by Rakuten Marketing. The awards recognize the best and brightest advertisers, publishers, and agencies in the company’s performance marketing network. This award speaks to the impact the Honest Company has had in the industry. Their unique products and concern for the wellbeing of their customers and community...
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Why publisher development is essential for affiliate success Can you imagine a baseball team that didn’t regularly recruit new players? The owners just continue playing their top performers game after game, year after year, counting on them to win big and draw fans even though the players can no longer endure stealing bases or sliding into home. That would be pretty ridiculous, right? Confounding as it is, this mentality is common among many affiliate marketing programs with regard...
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E-commerce is growing around the globe. From India and Mexico to Poland and Nigeria, the internet is starting to play a larger role in retail. Savvy brands are taking advantage of this trend, expanding into new markets and introducing completely new customers to their products. Taking any marketing channel abroad has its difficulties, but affiliate marketing is one of the most challenging. No single network or agency is best everywhere, so merchants either have to settle for subpar service...
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How to Start an Affiliate Program In previous posts we’ve discussed how affiliate marketing works and how to develop an effective affiliate marketing strategy. Before your program can start bringing in customers, there are three critical steps you need to take: establish your management team, select an affiliate network that will support your strategy, and finally set up your program. Establishing a Management Team. In our first post in this series we outlined the management options...
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This article was originally published on iMedia Connection. E-commerce is booming around the world. Mexico, India, South Africa, and Nigeria, are a few of the countries poised for enormous growth in the next year. And with worldwide e-commerce sales expected to reach $2.05 trillion by 2016, savvy online retail brands are looking to get in on the action. One way to expand internationally and introduce your brand to new audiences is to tap into the power of global affiliate marketing....
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Working with an affiliate marketing agency can definitely be a scalable and profitable approach for companies. But that doesn’t mean that every e-commerce company should work with an agency. Before we delve into what to look for in an agency, let’s first discuss who doesn’t need an affiliate agency? Companies with annual online sales of less than $1 million.* It can be difficult for companies with less than $1 million in online sales to break even on affiliate management fees,...
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  A common concern we frequently hear from clients is how do the affiliate and blogger outreach/PR teams work together? Given their overlapping goals, initiatives, and relationships with bloggers, companies worry about duplication of efforts, delineating responsibilities, and potential turf wars over which team ‘gets credit’ for the results. Our experience has shown that with open communication and clear goals both teams are able to drive better results by working together....
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For four days every June the e-commerce world meets in Chicago to exchange ideas and get some much-needed face time. The AP team was there and founder and managing director Robert Glazer even spoke. Here’s a roundup of some of the top digital marketing trends we picked up on while at the conference. With the most innovative people in the industry talking about these issues now, they’re sure to be essential for all marketers over the next year. Personalization Is the Next Great...
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