Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

IR_Top500_299x192
Internet Retailer just released their “Top 500” guide for 2016, a list of America’s biggest and best e-commerce players. Included in this list are 13 companies that Acceleration Partners is proud to call our clients. These companies rely on AP to manage their Affiliate Programs and their Digital marketing campaigns, including SEO (search engine optimization), PPC (pay-per-click), paid social, retargeting and display advertising and more. Considered the world’s “most-trusted...
Read More >>
SmartDestinations_299x192
We are excited to announce that we have launched Smart Destinations as part of our extensive list of affiliate programs! Smart Destinations is the company behind America’s best multi-attraction passes: Go City Cards. These multi-attraction passes maximize the fun, savings and convenience of sightseeing. Smart Destinations has partnered with AP and CJ Affiliate Network to provide publishers with trusted third-party tracking, real-time reporting, and monthly commission...
Read More >>
InfluencerMarketing_299x192
The concept of “Influencer Marketing” has been a hot topic as of late – for reasons both good and not so good.   Before we get into those reasons, let’s first define what Influencer Marketing is. Influencer marketing refers to the process of identifying key individuals who have a strong online presence and leveraging them to “influence” their followers or subscribers to purchase a product or service. Influencers can be bloggers, journalists, authors, consultants,...
Read More >>
Ebook_Attribution_Image_2_299x192
Attribution. A word that that many equate with another noun: confusion. The growing bewilderment around attribution is due, in large part, to the increasingly complex and overgrown marketing landscape. To help bring some clarity and consistency to the topic, we’ve written a new e-book titled, Marketing Attribution in a Multi-Touch World. This extensive, in-depth e-book covers: The areas within your organization that are affected by attribution Why attribution is vital to the...
Read More >>
Strategy_299x192
This article was originally published on SteemFeed.com. Did you know native ads have a 53 percent higher view rate than banner ads? Perhaps even more impressive: The same study shows that consumer purchase intent is 53 percent higher for native ads. That means a native ad is more than twice as likely to actually convert a consumer into a customer than even the best traditional advertisement. With stats like that, successful marketers must realize that native advertising is here to...
Read More >>
iStock_000086660457_299x192
If you work with publishers, influencers or affiliates and you give them free product (or service, etc.) in exchange for a post, you need to know that their site could get hit with a Google penalty if they are not “nofollow”-ing their links to your product/service. Sites with free product reviews use outbound links to link to the product page/brand site/etc. that they are reviewing. Those outbound links can be affiliate links, direct links to product pages, brand pages or social...
Read More >>
AP_Blog_LaurieD2_299x192
In this day and age, it’s rare for someone to work at one company for ten years or more, but the almost two-decades that Laurie DeSimone spent at Reebok gave her the experience and unique insights into brand marketing that makes her the ideal Key Account Director for our Acceleration Partners team. While at Reebok, Laurie served in a variety of positions. Starting out as a Senior Sales Coordinator she quickly rose through the ranks to Senior Field Marketing Manager, Director of U.S....
Read More >>
iStock_000057750168_299x192
If you want an affiliate program that’s full of active and engaged content affiliates, the process is pretty simple: Support your content affiliates and they will support you. While there are an unlimited number of brands that affiliates can work with, there’s a limited amount of time that affiliates have to actually promote them – not to mention limited space on their site. To compel high-quality content affiliates to choose your brand and promote it with gusto, you need to...
Read More >>
question_299x192
This article was originally published on ChiefMarketer.com. As a marketing professional, you’re constantly looking for ways to get your brand in front of more customers without breaking the bank. Affiliate marketing strategies can serve as that extra edge that helps grow your customer base. If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue and boost sales, awareness, average order value, site visits, and...
Read More >>
MythVsReality_299x192
This article was originally published on InternetRetailer.com. It’s not just coupon sites, and there are ways to control your brand and gain incremental sales when working with affiliates. Many retailers with business models that would fit perfectly with affiliate marketing do not have programs. But why do so many often express disinterest in establishing one? Unfortunately, such negative sentiments often result from bad experiences with network-based affiliate program management and...
Read More >>
AffiliateMarketing_Trends_299x192
This article was originally published on CMO.com. At the dawn of every new year, most industries see an influx of “trends to watch” articles, blog posts, and whitepapers—and the affiliate marketing space is no different. While long-term trends such as mobile continue to grow, new rules keep popping up for the management of niche influencers and advocates. Here are the four hottest trends to watch in 2016 and how you can use them to boost your sales: 1. The Monopoly Of...
Read More >>
AP_Blog_Reebok_299x192
Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing.  Reebok is a global brand with roots in personal fitness. The company creates and markets sports and lifestyle products that reflect creativity and challenging the status quo.  Reebok is on a mission to change how people perceive and experience physical activity, encouraging them to live up to their full potential. What’s it like to work at a brand that helps people...
Read More >>