Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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The holidays are coming to town. Have you made your marketing to-do list and checked it twice? Chances are there are still a few things to wrap up and tie with a pretty bow before Q4 starts – and we’ve got the e-book to help you do it! September is a critical strategy-setting time for marketers. To help ensure you’ve got your naughty and nice list checked off before Q4 hits like a snowball in the face, we’ve put together a fun, festive and fruitful e-book titled, Q4 Strategies to...
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This article was originally published in PerformanceIn. Over the last few weeks we’ve looked at the history of the network performance fee model, why it’s problematic to advertisers and five trends that are quickly leading this model down the path of extinction. In this third and final post, we’ll look ahead and see what the future is likely to hold for performance fee structures and what networks need to do to say relevant and useful to the changing marketplace. Future...
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This article was originally published in PerformanceIn. Last week we addressed part one of this topic and looked at the history of the performance fee model and why it’s causing so many issues today. This week we’ll touch on five trends that are very likely to bring an end to this common network fee model. New challenges with the Performance Fee Model Here are five trends that threaten to bring an end to the current version of the performance fee model. 1.  The dominance...
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First and foremost, make sure these dates are prominently marked on your calendar: 11/11 – Singles Day 11/24 – Thanksgiving 11/25 – Black Friday 11/28 – Cyber Monday 12/7 – Green Monday (aka - Cyber Monday 2) 12/18 – Free Shipping Day Here’s a breakdown of how these dates performed last year: Singles Day made $14.3 billion and 68% of transactions were done on mobile devices. Cyber Monday: $2.28 million (desktop) Black Friday: $1.47 million...
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This article was originally published in PerformanceIn. In this article, Acceleration Partners’ founder and managing director, Robert Glazer, argues that, for networks to remain relevant and competitive, they will need to embrace significant changes to their performance fee model. Due to the extensive and in-depth insights offered in this article, we’ve broken it down into three separate posts: Part one will address how the current performance fee model came to be and the...
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The first large-scale app-to-app affiliate relationship has arrived this week, thanks to Ibotta's partnership with Button. Ibotta is leveraging technology from Button for app-to-app affiliate marketing with several top brands, including Jet, Caviar, Boxed, Groupon, Hotels.com, Handy, delivery.com, Spring, TicketMaster, DoorDash, and Drizly. Button is a New York-based company that powers deep-linking - the connections between the apps you use. Their app-to-app technology provides the...
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Wednesday, September 7th at 2pm EST Driving new customers through affiliate marketing is an important objective for advertisers. However, common challenges are: non-incremental value, cannibalization of existing marketing channels, and off-brand promotion. Robert Glazer, Founder & Managing Director of Acceleration Partners joins Peter Northrop, Webinar Producer and Host of Which Test Won, to share best practices on how to elevate your affiliate marketing strategy. Robert will...
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Profile of a growth marketer is an ongoing blog series featuring top talent in the field of digital marketing.  Empowering people everywhere to unlock their full potential, CreativeLive is forging a new path in online education. With free, live, immersive workshops in photography, video, design, business, audio, music, crafting, and software plus direct access to expert instructors, CreativeLive is a valued resource for millions of online students. What’s it like to work for a...
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Influencer marketing is all the rage right now. But the closer you look, the more it seems many companies don’t understand how to use it effectively, nor do they truly grasp what it means. Too many marketers are just throwing the term around and scrambling to partner with high-profile bloggers, social media stars, and celebrities. They are rushing into influencer territory without a clear understanding of what really works. In this article, learn what the term means once and for all,...
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Within the affiliate marketing universe, the Affiliate Summit’s count among the major conferences of the year.  Last week at Affiliate Summit East 2016 in New York, there was a whirlwind of activity. The event brought together merchants, publishers, networks and SaaS companies for three days of speaking, meetings and networking events. Beyond the chance to be in the same setting as some of the most influential people in the industry, the conference gave us a glimpse into the latest...
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“Seek first to understand and then to be understood.” ~ Stephen Covey Throughout the centuries, brave explorers have travelled by land and by sea to see what lies beyond. Leaving the familiar to discover new information and resources can be thrilling. But it can also be fraught with dangerous twists and turns, especially for those who are unprepared. Many e-commerce companies are embarking on such an adventure by taking their affiliate program global. In their native environment,...
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Back-to-school is an exciting time of year for not just students and parents, but for retailers as well. In fact, it is one of the largest retail season of the year – second to holiday shopping. With back-to-school right around the corner, we put together some important stats to prove just how big this shopping season really is.
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