Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them or they are tricked into clicking them on their small mobile screens. Successful brand marketing depends on building relationships with consumers, and as customers demand more control over the types of ads they see, affiliate marketing has proven to be an effective way to establish,...
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While the concept of influencer marketing isn’t new, it’s footprint in the land of digital marketing has grown leaps and bounds in the past few years – so much so that there’s now an actual conference around it. The first annual Influencer Marketing Days (IMD) conference was held in New York this past week and I had the pleasure of being one of the attendees. As one would expect, the who, what, when, where and how of influencer marketing was the focal point of Influencer...
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Performance Partnerships™ is a term you’re going to hear a lot about from Acceleration Partners over the next few months and well into the New Year – for three reasons. First, we believe Performance Partnerships™ are a better definition of the type of quality-focused relationships that companies are seeking from affiliate/performance marketing; two terms that are often used interchangeably but can mean different things to different people. Second, Performance Partnerships™...
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Mobile shopping is now mainstream. Sales made via a mobile device in the U.S. grew 56 percent in 2015. That’s nearly four times as fast as U.S. e-commerce growth. These are just a few reasons why, in 2017, top players in e-commerce will be dialing in to new mobile technologies that go well beyond just having a mobile-friendly site or user-friendly app. For more interesting facts and figures related to why mobile is transforming e-commerce, check out our buzzing infographic below.
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Over the past few years, the term “influencer” has really taken flight. To most marketers, “influencers” are highly influential individuals – often celebrities and social media stars – that have millions of followers that know, like and trust the influencer and, therefore, heed their recommendations. While an attractive and alluring concept, what many brands are finding is that they are paying out massive fees to influencers but are not seeing the ROI or engagement to support...
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All the single ladies – and men – in China will be putting their hands up on November 11th and celebrating Singles’ Day, a relatively new holiday popularized by Alibaba in 2009. Prior to 2009, Singles’ Day was considered a day for unattached individuals in China to celebrate their single status. In the early 90s, a group of students at Nanjing University decided to celebrate their singledom on 11/11 because it’s comprised of four single numbers. They would celebrate by having...
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If you’ve ever been to an airport, you’ve probably walked past a Travelex currency exchange kiosk. They are in just about every airport in the world providing cash and pre-paid cards to over 37 million retail customers and foreign currency to more than 2,000 customers each year. Travelex now has a convenient online currency exchange program that offers significant benefits for online shoppers, including: their most aggressive exchange rates an online price promise and free...
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Jet.com is a next generation shopping marketplace focused on saving customers money. It is a one-stop shop for everyday essentials, wish list items and anything in between. From grocery and household items, to pet and baby products, to clothing, jewelry, home décor, electronics and more – Jet has it all. Jet offers low prices to start, but the more customers add to their cart, the lower the prices get. Jet is currently seeking content and blogger publishers to join their program. They...
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When marketers think of affiliate marketing, most think of bloggers and other types of content publishers. While that is certainly an accurate depiction, it’s not a complete one. Today, most affiliate influencers go beyond their blogs and websites and leverage their social media channels to share their likes, dislikes, interests, ambitions, philosophies and other idiosyncrasies. Unfortunately, some channels, such as Instagram, don’t allow affiliates to include clickable links...
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Target is partnering with Acceleration Partners to offer qualified affiliates an exclusive, limited time opportunity to win a VIP package to Affiliate Summit West 2017 at the Paris in Las Vegas! This package includes a VIP pass to the conference and 3 hotel nights, valued at $1,258! All you have to do is join the program to be entered to win! Target is one of the most recognized brands in the U.S. and fastest growing retail sites on the Internet. With hundreds of thousands of products...
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Let the Q4 fun begin! To get your holiday marketing season off to a merry and bright start, we’ve put together a fun and festive holiday infographic full of shopping and spending stats. We hope you find it as interesting as a pumpkin spice pudding and candy cane frappuccinos.
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MPG Sport creates technically advanced active wear for men and women, infused with fashion forward styling - perfect fordance, yoga, Pilates, running, cycling and everyday workouts. Recently, MPG launched their Fall Collection, which features a collection by Emmy award-winning triple-threat, Julianne Hough. MPG has partnered with Acceleration Partners and ShareASale to offer a simple affiliate signup process, allowing affiliates to earn commission quickly. Affiliates with an audience focused...
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