Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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The back-to-school time of year will soon be upon us. Every July and August millions of parents and students take to the stores, and the internet, searching for all the new supplies they need for the coming school year. This national shopping spree includes everything from the parents of kindergarteners buying crayons and gluesticks to college students buying laptops and the latest fashions. Last year Americans spent just under $75 billion, which makes back to school the second biggest...
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Blogs and bloggers have become incredibly influential over the past few years. In fact, blog content significantly influences consumer’s purchase decisions. According to data from a 2014 research study conducted by Research Now, nearly nine in ten consumers (84 percent) make purchases after reading about a product or service on a blog. Research Now also found that: Nearly one in two (46 percent) use blogs for initial product investigation 43 percent use blogs for inspiration One...
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This article was originally published in Multichannel Merchant. Silos have always been a problem in the digital marketing world, limiting the ability of marketers to understand the full scope of the customer’s journey.  This is why now more than ever before companies are investing in omnichannel to gain greater insight into how marketing channels intersect and contribute to overall performance. Often excluded, however, is affiliate marketing. It’s one of the few online channels...
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This article was originally published on CMO.com. Would you object if a package of money landed on your office doorstep every month? Probably not, but that doesn’t mean it’s a reliable way to earn revenue. Yet this is how many companies used to treat their affiliate marketing channels. Upstart, pure-play e-commerce businesses that were unconcerned with their brand image or their affiliates’ behavior dominated performance marketing. As a result, brand perspective was largely...
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The FTC continues to crack down on affiliate marketing, highlighting the need for merchants to work with a trusted affiliate management partner who will ensure they’re in compliance with all FTC rules and regulations. A recent summary judgment ruling by a United States District Court forced affiliate marketing network LeadClick Media and its parent company, CoreLogic, to turn over $16 million in “ill-gotten gains” earned through affiliate marketing. Many of the affiliates in...
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This is the second installment of our partner spotlight series. In this post, we highlight how CJ Affiliate’s Content Certified Program is making it easier for advertisers and publishers to connect by making content more accessible. For many affiliate marketers, managing an affiliate program can be time consuming especially when it comes to finding the right publishers to promote their products. Not only do marketers need to continuously recruit quality affiliates but they also need to...
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Dozens of brands, from the online game "Clash of Clans" to superglue maker Loctite, recently gambled millions of dollars by putting out Super Bowl ads. But it's difficult to tell how this promotion impacts the success of a business, despite the high cost. Instead, what if you used a marketing channel where you paid for the marketing spend only after a sale was made? That's the beauty of affiliate marketing. This pay-per-acquisition marketing channel is one of the most effective online...
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If you have ever walked door-to-door selling wrapping paper or made a hundred cupcakes for a bake sale, then you know just how time-consuming school fundraisers can be. Rewarding? Yes. Significant ROI? Not so much. But just like any organization, schools occasionally need to raise money. Fortunately, with the advent of email, social media, and online shopping, fundraising is actually easier than ever. Plus, there’s little-to-no risk of blisters or burnt fingers. Here’s how it works....
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Although e-commerce heats up like chestnuts on an open fire during the holiday season, online shopping is active all year long. In fact, holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. Spring is here, and with it a few special dates and observances. Mark these on your calendar and think ahead if you could do any promotions around them. We’ve included some fun ideas below for adding some seasonal creativity to your...
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This article was originally published on SteamFeed. Why don’t consumers trust native advertising? On the HBO talk show “Last Week Tonight With John Oliver,” Oliver said that native ads try to fool consumers by posing as editorial content. In the way he speaks about it, native advertising is a new fad that only exists in its current digital form. But little does he know, native advertising is only a new term for the digital age. Marketers have been trying to reach their target...
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Affiliate Transparency
Welcome to the first installment of our partner spotlight series. In this post, we highlight how Affiliate Window is bolstering relationships among advertisers, publishers and networks by providing full visibility into the consumer path to purchase. In the early days, affiliate marketing was an effective channel for monetizing websites, but as new digital channels emerged and big name retailers entered the e-commerce space, marketers demanded more transparency from their partners. What’s...
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This article was originally published in Multichannel Merchant. For retailers, e-commerce is the bread and butter of any digital strategy. The acquisition of new customers, retention of existing patrons and the harvesting of sales revenue make up the lifeline of a healthy company. But for small-to-mid-sized merchants with the pressure to increase sales quickly with a limited budget, driving these results can be a bit of a challenge based on the minimum costs and level of effort it takes to...
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