Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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Valentine’s Day means different things to different people. For some, it's all about love and romance. But for others that just might not be the case.  Have you ever been in a relationship where you put up with your partner but knew in your gut that you just weren’t happy? You knew you deserved better but it was easier to do nothing than take action? This predicament doesn’t just happen in romantic relationships. It also happens in affiliate management relationships, specifically...
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When it comes to data-driven Performance Marketing, attribution, efficient publisher reporting and payment, incrementality, taking affiliate programs global, mobile tracking and optimization and pretty much anything related to affiliate marketing, the Impact Radius team is on top of their game. I sat down with Todd Crawford, co-founder and vice president of Strategic Initiatives at Impact Radius to get a pulse on the state of Performance Marketing  and wanted to share with you some of the...
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Panda Core Algorithm Update On January 12th, Google officially confirmed that Panda, which focuses on the quality of a site’s content, is now baked into Google’s core ranking algorithm. Here’s what this significant update means: Google’s core algorithm will now look at the quality of the content on your site. There will no longer be periodic Panda updates as it will now run with Google’s core algorithm. Now, more than ever, relevant, unique, high-quality content (and no...
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In the world of digital marketing, the only thing that is constant is change. The break-neck speed at which things change – from new ad technology, algorithmic updates and tracking methods to ad content requirements, devices and consumer expectations – can leave many advertisers overwhelmed and underperforming. But it doesn’t have to. Download our free E-Book, Digital Marketer's Guide To Success in 2016, to learn what key trends to watch for, and how to utilize them to...
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Three main themes emerged this past week at Affiliate Summit West 2016, which we’ll refer to as MAG: Mobile, Attribution and Global. From speaker presentations and breakfast meetings to casual hallway chats and after-party conversations, these MAG topics were woven throughout the show, reflecting their status as game-changers and growth areas for the industry. With MAG in mind, here are some insights we took away from ASW 2016: Mobile Most merchants are still not tracking mobile...
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Upromise has recently shared some great news with the affiliate industry. They’ve decided to terminate their RewardU toolbar and no longer support RewardU Online Search rewarding. Here’s what they shared on their site: “The increase challenge to remain compatible with various browsers and operating systems impacted our decision to stop supporting the toolbar. Upromise members can still earn cash back from all of our online shopping partners when you start your shopping at...
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Trying to figure out what affiliate marketing conferences to attend this year? Here’s our list of the top 18 affiliate-related conferences and events to keep top of mind this 2016. Be sure to follow us on Twitter to see which events we’ll be attending and perhaps even speaking at. We look forward to seeing and meeting you there! January Affiliate Summit West (1/10 – 1/12, Las Vegas, NV) - This three day conference includes networking with affiliates, affiliate managers, advertisers,...
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This article was originally published on SteamFeed.com Every year when the holidays roll around, the ringing of your doorbell is almost as predictable as holiday music’s radio takeover. Neighborhood kids offering to sell you gift wrap or chocolates to benefit their schools are practically as ubiquitous as holiday lights and carols. However, they’re often selling you something you really don’t need or want. In essence, this is an affiliate relationship where the organization is...
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  Want to ensure that 2016 is your most successful affiliate marketing year yet ? Then you’ll want to download our simple, easy-to-follow Affiliate Marketing Checklist. When it comes to effectively managing an affiliate program, there’s a lot to know and do. So much so that many activities can get overlooked. This comprehensive checklist breaks down the different areas you need to focus on, along with the individual activities that will keep your 2016 affiliate program on a...
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This article was originally published on SteamFeed.com The average consumer goes through six different online channels before he or she makes a purchase. And these channels are only increasing. To stay on top of the ever-growing online marketing landscape, business owners are turning to a blended approach, creating multi-channel digital marketing campaigns. But what exactly does that mean? A multi-channel campaign is essentially a strategy that combines different marketing channels,...
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Holidays and observances in every season are a fantastic way for retailers to keep their brands top-of-mind and spark sales. With a new year just around the corner, we’ve put together a calendar of 2016 U.S. holidays to help you plan your marketing initiatives for the coming year and make it the most successful year yet! January 18 - Martin Luther King Day Martin Luther King Jr was an inspirational leader who gave one of the most memorable speeches in world history. We take this day to...
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For most of 2015, we’ve been writing about consumers’ shifting shopping behavior from offline to online. Never has this trend been more telling than with the recent Thanksgiving / Black Friday / Cyber Monday shopping extravaganza. Black Friday According to the National Retail Federations’ Thanksgiving Weekend Survey conducted by Prosper Insights & Analytics. More than 103 million Americans shopped online over the Thanksgiving-Black Friday weekend, compared to the nearly 102...
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