Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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This article was originally published on Dynamic Yield. How many times have you landed on a site that looked gorgeous but was almost impossible to use? Or a site so stuffed with SEO copy that it lacked a compelling message? Both are extreme examples of what can happen to an e-commerce site when the balance between branding and performance marketing is off. Though both are necessary for successfully selling a business, at many companies these two teams fight internal battles for...
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In the early days of affiliate marketing, affiliate programs appeared to be a source of easy revenue for online retailers. Because the affiliate channel is a pay-for-performance model, merchants saw it as a simple way to connect with a vast community of bloggers, coupon sites, and other affiliates around the web while scaling their investment. Unfortunately, however, mismanaged Gen 1 programs were fraught with problems, including fraud, off-brand promotion, and high commission payouts...
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This article was originally published on the Marketing Scope. Parents and students begin thinking about back-to-school shopping well before summer starts to bring the heat. In fact, a recent study of shopping trends across Google and YouTube found that people start to search for the term “back to school” in May. To keep up, you’d better craft your affiliate marketing plan now. In 2014, back-to-school shopping grew 5 percent for a grand total of $74.9 billion. The season’s...
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Merchants contract with outsourced program management (OPM) companies to help them start, run, and improve their affiliate program. Essentially, OMPs oversee the day-to-day operations of a program and manage the relationships with networks and affiliates. Hiring an OPM to manage your affiliate program is an alternative to managing it in-house or turning over management to your affiliate network. What an OPM Does Many different factors go into managing an affiliate program including...
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The world of affiliate marketing is a competitive space.  With so much competition, it’s more vital than ever to develop strategies that attract high-value users to your e-commerce site. Affiliate-only private sales are an area of opportunity for merchants to drive traffic and conversions by adding a sense of excitement and urgency to the consumer shopping experience. How It Works A merchant runs a short time-frame sale that can only be accessed through an affiliate (not available...
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This article was originally published on SteamFeed.  The digital marketing world has undergone quite the evolution in recent years. Early on, it involved little more than strategically placed banner ads and targeted e-newsletters. But today, it’s a much more complex endeavor that involves many channels and platforms. In fact, modern consumers tend to consult an average of six channels before making a purchase. Digital marketing’s broadened realm means that brands must explore...
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In affiliate marketing, programs are run on affiliate networks. A network acts as trusted intermediary between a merchant and an affiliate. For example, networks host merchants' creative (banners, links, etc.), handle all tracking and reporting, and automatically pay out commissions to affiliates based on the rules set by the merchant. In some cases, they also make a merchant’s affiliate program available to a large pool of affiliates who are members of that network. Some merchants believe...
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Membership-only retailer Jet.com recently launched with a new strategy designed to compete with the big online retailers. The company is betting on buying merchandise from other retailers to fill the holes in their product offering and underpricing Amazon.com while initially facing some big losses. Jet’s concierge-style service creates the perception that they have millions of products for sale that they don’t actually stock themselves.  Jet buys items from other sites for its...
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A few years ago, assigning credit to a marketing touchpoint (attribution) was a fairly simple process. But as new marketing channels and technologies emerged, determining the value of each touchpoint became more complicated. Today, marketing involves multiple digital channels, including search, display, social, mobile, video, and affiliate. Most companies understand the need for some sort of multitouch attribution and have settled on an internal model that helps them assign credit to...
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In this post Performance Horizon Group’s (PHG’s) North American vice president of sales, Jim Robinson, highlights the latest market trends and how marketers are improving their performance marketing programs with a laser focus on ROI and by leveraging data and technology to understand what elements are driving incremental sales and customer value. Performance Marketing – What are some of the biggest challenges? When it comes to performance marketing, today’s marketers are increasingly...
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This article was originally published on PerformanceIN. Recently, we talked to a company that was unhappy with its affiliate program. We weren’t familiar with the digital marketing agency that was managing the program, so we decided to look it up. We discovered that a single junior manager with no prior affiliate management experience was overseeing six programs. Personally, I think this arrangement borders on malpractice, and I can’t imagine the agency’s clients get the...
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We’re proud to share that Acceleration Partners' client, the Honest Company, won the Golden Link Award for Rising Star (Publisher) at this year’s Symposium New York, hosted by Rakuten Marketing. The awards recognize the best and brightest advertisers, publishers, and agencies in the company’s performance marketing network. This award speaks to the impact the Honest Company has had in the industry. Their unique products and concern for the wellbeing of their customers and community...
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