Category Archives: Affiliate Marketing

Learn about affiliate marketing best practices and some of the innovations that have revolutionized the industry.

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It may feel like summer just started, but across the country, school is back in session starting in August. Back-to-school is one of the largest retail season of the year – second only to the shopping frenzy over the holidays. About 54 percent of respondents from Deloitte’s 2015 Back-to-School Survey said that they plan to complete their back-to-school shopping a month before the school year starts. That means, now. So what can you do to make sure you’re prepared? Follow...
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As Warren Buffet said, “What the wise do in the beginning, fools do in the end.” Just like banner ads became display ads, the concept of influencer marketing isn’t new. While new platforms like Instagram and Snapchat increase the base of potential niche influencers, companies have used influencer marketing for years — through infomercials or by getting celebrities to wear their brands’ clothing or use its products — as part of affiliate or public relations programs. Nearly...
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Photo Credit: Reebok.com Ultimate Fighting Championship fighters, Ronda “Rowdy” Rousey and “The Notorious” Connor McGregor not only pack a big punch in the Octagon, but their solid fan base also makes them heavyweight brand ambassadors and affiliates for Reebok. In 2014, Reebok and UFC announced that they were joining forces in a groundbreaking six-year partnership, with Reebok becoming the exclusive outfitter and apparel provider for the UFC. The Reebok/UFC apparel line, which...
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Digital marketing is ever-changing and has become increasingly complex as companies look to engage people across multiple channels and bring these interactions together to gain a comprehensive view of their customers. With this evolution comes an amazing opportunity for marketers. They can expect more of their performance marketing agency partners, calling on them to think strategically, act nimbly,  and have efficient processes in place to drive the best results. An important first...
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Welcome back to the third and final installment of our three-part series where we focus on three myths commonly associated with affiliate marketing (and do our best to bust them for you). This post will address myth #3: Sales won’t be incremental with affiliate marketing. Look, we get it. As an advertiser, you need to know which marketing channels are driving incremental sales. That’s how you optimize your spend, your partnerships and your entire marketing plan. But, in order to...
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This article was originally published on targetmarketingmag.com. Getting your message in front of consumers does wonders to make them aware of your brand. But why pay just to build brand awareness when you could pay for conversion? This is why an increasing number of companies are turning to performance marketing. Although some of the biggest advertising trends today evolved out of the practice (think email and pay-per-click), performance marketing has kept a relatively low profile...
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Last week we talked about one of the three myths commonly associated with affiliate marketing (myth #1: Success means working with coupon sites.) This week, we take a deep dive into myth #2: Affiliate marketing means little to no brand control. Here’s why this is a myth. Affiliate programs are actually highly effective channels for putting your carefully-crafted brand messaging and promotions in front of influential bloggers. The key is to partner with publishers and bloggers who...
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Every year, thousands of e-commerce professionals gather together in Chicago for Internet Retailer Conference & Exhibition (IRCE) to discover some of the industry’s latest trends, technologies and best practices. With over 130 sessions by 200+ of the industry’s leading speakers (including AP’s Founder & Managing Director, Robert Glazer), there was an abundance of valuable information being shared. Here is a quick roundup of the trends that we found most compelling: Mobile...
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On occasion, we encounter retailers whose business model, for all intents and purposes, would fit perfectly with affiliate marketing. Yet, not only do they not have a program, they actually express disinterest in establishing one. This situation always gives us pause because it’s as if there is only one way to run an affiliate program, when nothing could be further from the truth. Unfortunately, much of this negative sentiment is the aftermath of a bad experience with network-based...
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  Last week, we wrote about how there’s been a change in perspective around what affiliate marketing is and its role in companies’ larger marketing plans – especially companies who serve two different audiences: buyers and sellers. We referred to these types of companies as online “marketplaces” and explained that their affiliate marketing model is unique because it needs to attract both buyers (B2C) and sellers (B2B). These types of affiliate marketing programs must...
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  As part of our extensive list of affiliate programs, Acceleration Partners is thrilled to now welcome, MOO! MOO is an online print and design company passionate about helping big and small businesses stand out from the crowd. MOO loves great design and they make it simple for customers to create beautiful, expertly crafted stationary and promotional materials that spark conversation and open doors. MOO has partnered with AP and CJ Affiliate Network to provide publishers with...
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Back in the 2005-era, affiliate was the wild wild west of marketing. Think Las Vegas before the Bellagio and the Blue Man Group. Or Palm Springs before Coachella. It was new, different, and misunderstood. Plus, there was little-to-no policing or oversight. Understandably, that led to a lot of skepticism about its value and hesitancy to implement it. Needless to say, affiliate marketing has come a long way. Most companies now understand what affiliate marketing is and does; they see...
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